and directed by curator and author Renny Ramakers, design company Droog creates
cutting edge products, projects and events around the world in collaboration
with designers, clients and partners. Droog has been pioneering new directions
for design since the early nineties, redefining international notions of luxury
in design. Droog is situated in the heart of Amsterdam—at its own revolutionary
hospitality concept Hôtel Droog.
Today, Droog continues to develop new concepts and scenarios for products, spaces, events and communication tools. Beauty and experience with minimal means, always with a twist and respect for the existing. Not so much less is more, as less and more.