In 2003 Frederik Roijé started his design studio in Amsterdam—a studio specialized in interior and product design where concept and renewal are the main points. Several designs have been added to collections of various labels and museums, and his work has recently received worldwide attention. “I am designer always searching for surprises and beauty. In the urge to share these experiences, my concepts become products. Products have a habit of disappearing because of their functionality. I want to prevent this by giving products an additional value.” New products for a new period in time.