In 2003 Frederik Roijé started his own design studio based in Amsterdam. A studio specialized in interior and product design where concept and renewal are main points. Several designs have been added to collections of different labels and museums. Now worldwide attention has given to his work. ‘I am designer. Always searching for surprises and beauty. In the urge to share these experiences, my concepts become products. Applicable and in admissible for everyone. Products have a habit of disappearing because of their functionality. I want to prevent this by giving products an additional value.’ New products for a new period in time.