Archive for April, 2010

Looking for a new owner

Posted:  April 15th 2010

Mouth-watering spoons no.28, 29 & 30

Wannabe mirror no. 4

Daily handkerchief no. 28 & 29


Message to press: photos are now available!

Posted:  April 15th 2010

High resolution images of (almost) everything you see on this blog, and also here is now available for download.

Sign up for your press access here, and if you have any questions or requests for interviews contact us at [email protected]

All photos are by Stefanie Grätz (excluding the photos of the original lots, prior to revival by designer) .


A selection of yesterday’s new owners

Posted:  April 15th 2010

Eleonara Crugnola, the new owner of Mouth watering spoons no.1 & 2

Christoforos Roumpakis, new owner of 100 blue containers no.1

Fotis Terzakis bought Wannabe mirror no.1

Mario Kranenborg bought Wannabe mirror no. 2


Centraal Museum Utrecht is a new owner!

Posted:  April 14th 2010

centraal museum utrecht saved by droog

The museum purchased one or two items of every design today! Here they are with Fun-for-dogs-basket no.1 and the 3 stars bomb! no. 2.

Sitting on the one and only XX chair.


FAQ with Renny Ramakers

Posted:  April 14th 2010
Renny Ramakers saved by droog

What was the motivation behind the exhibition?
“The emphasis in Milan has always been to present new products. Much of the innovation comes from new materials and techniques and the outcome is more products.  The drive for the new is endless—it is demanded by our profession and the market for survival.
At this exhibition we are responding to this demand by reviving leftovers—existing products that still have their basic functionality intact, but somehow have lost their place and have become undesirable and unused. We saw this as a perfect opportunity for a revival.”

Why are you interested in using leftovers?
Three reasons:
a) to save them from the landfill (relating to the environmental crisis)
b) as an innovative business model (relating to the financial crisis)
c) to challenge designers to shift from ‘how to design something it’ to ‘what to do with it’ and to see what new qualities this can bring.

Do you see new qualities in the designs?
“If we gave them a different brief, for example, to design new cutlery, we would have never gotten the response we received. The designer would have concentrated on how to design it, rather than on what to do with it. In Ed Annink’s case, the knife is still a knife, but it is also a mirror for the eyes (he put a little magnet for hanging it somewhere). There is a double function that I’ve never seen with cutlery.”
And in the example of the ‘Read before you eat table,’ the design aspect is not in the table per se, but on the message on the table, urging you to take an action before eating.”

Were the outcomes what you expected?
“Not at all! I never could have expected the ‘3 star bomb!’ by Atelier Ted Noten—a whimsical narrative from 500 very ordinary matchboxes. Or the design by Studio Makkink & Bey—they turned handkerchiefs into a new kind of very slow world news carrier, one that distributes articles personally selected by Jurgen Bey on a medium that the reader can then embellish with embroidery and that can be kept in the pocket.
In the Netherlands we say ‘newspaper of today is for packing the fish tomorrow’. Jurgen made a newspaper in a completely different way. It’s particularly timely with the arrival of the iPad. The responses are diverse, and that makes the project stronger.”

What’s the difference between Droog in the nineties, and what we see at this exhibition today?
“Re-using the old is a familiar concept for us, but never have we done it at this scale. Our interest in this project was to see if using unwanted remains could be turned into a coherent business model—as a valid approach to developing a ‘new’ collection (which also by definition exists in limited editions). Timeliness is also critical—the financial crisis means developing new products in the old way is just not good enough. We need innovation on a structural level.”

Will you continue with this approach?
We would like this project to travel as a pop-up store, also asking local designers to contribute new designs, and also using leftovers that are readily available in that location.
I also see this project as a laboratory for unlimited editions, which means the starting material does not necessarily have to come from a bankruptcy, but rather be easily made. The crux is to use something existing or something easily made as the starting point for re-interpretation.

Fotis Terzakis is our first new owner

Posted:  April 14th 2010

Fotis Terzakis - glass arrangement 1

Glass arrangement no.1


Personally delivered by Roelof

Posted:  April 13th 2010

Reviver Roelof Mulder just came by with these Thirsty glasses–three different pairs of glasses each with a different graphic design–and real piercings! Just in time for tomorrow’s opening…

His starting material was 720 of these drinking glasses.


The nail art has begun!

Posted:  April 13th 2010

At the moment we have five nail artists from the Le gatte personal nail school in Milan applying their trade to a new purpose–they are intricately decorating 80 chairs revived by Marian Bantjes.

manicured chair saved by droog

Various themes are emerging–a chair with leaves and ladybugs that is asking to be put in the garden, a chair with tiny pink paw prints for animal lovers, dotted flowers and sprinkled glitter…

manicured chair saved by droog

manicured chair saved by droog

“For us it is a new experience to paint on such a big space. We are used to painting on nails that are especially large for our compositions, but nothing at this scale and with this shape. In a way, it has inspired us to see nail art with a different perspective,” say teachers Patrizia and Angela.

Make sure to come by to see it happen live during our event.


Live revival of lot #1512 80 folding chairs

Posted:  April 13th 2010

80 Manicured chairs will be revived by Marian Bantjes during the event.
Watch nail artists bring their delicacy, precision and utmost care to a new purpose.

April 14th –18th
Wednesday – Saturday 11:00 – 21:00
Sunday 11:00 – 19:00

Q&A with Minale-Maeda

Posted:  April 13th 2010

What was your initial reaction when you read the brief?
“A great concept and a business plan. And both work together.”

Here’s what Minale-Maeda chose to revive–8 of these ordinary mirrors:

Could you tell us something about how you came to your proposal?
“We asked ourselves how could we make this leftover as popular as possible?…actually pop: glamourous…sexy. Something sadly disappeared makes a comeback to center stage as object of desire: put on glorious sunglasses.”

Has the brief brought something new to your body of work?
“Usually our work is very much about material culture – researching story and meaning of things. This brief required us to be really straightforward and to ask what attractiveness is and what the most appropriate way to achieve it is.”

What is your opinion on this approach to design?
“It’s about the core values of things and it is central to our work.”

“In a way this is real limited. Hurry!”