Archive for November, 2010

Q&A with Fernando Brízio

Posted:  November 30th 2010

Fernando Brízio

This week we are releasing ‘What you see is not’ by Fernando Brízio. A playful combination of function and illusion, a cabinet has been reduced to its two-dimensional image, leaving only one three-dimensional detail intact—an open drawer, perfect for a book or two. A playful combination of function and illusion that saves material too. Here’s our interview with the Lisbon-based designer, Fernando.

What drew you to work with illusion?
In the Buster Keaton short film, The High Sign, Buster takes a can of paint and a brush, draws a hanger, and hangs his hat on it. When I saw the film, I immediately pictured myself doing that exact same gesture. In that scene, Buster performs what designers do—he makes a drawing that becomes a “useable” object.

Can you explain the concept of this piece?
What you see changes when you move around this object. In a certain position you see a conventional cabinet with an open drawer, but when you move sideways it becomes a flat, somehow deformed image, and the archetypal reference of a cabinet is lost. Is it a cabinet with a drawer? Or is it just a suspended drawer?

What you see is not | Droog Furniture | by Fernando Brízio

What role does illusion play in your work?
The illusion in this piece creates a situation where you observe the object’s form and deform, depending on your position in space. I am interested in this type of interaction between the object and the viewer—what you see is a result of who you are, how you think and how you are mentally and physically constituted.

How do you like to see people interact with this piece?
I like to watch people search for the point of view, when for them, the cupboard seems to be “right,” sometimes covering one eye with their hand to get it perfect. There is a French expression – “ça tape à l’œil”- literally meaning “it hits the eye”. It does not only interest me that my work “hits the eye,” but also that it challenges the mind and our perception of reality.


Woolfiller is top invention

Posted:  November 17th 2010

Heleen Klopper

Woolfiller by Heleen Klopper, the kit for repairing your moth-eaten sweaters, furniture and carpets has been named one of the top 50 Best Inventions of 2010 by TIME Magazine.

When we asked Heleen what she thinks of it being named an “invention” she said, “It’s a small big step. I apply an old technique as a new repair method.”

“Woolfiller invites people to be self-reliant and creative. This meets topical issues such as economy and climate change,” says Heleen.

The kit is available at Droog Amsterdam and right here.


The newest owner of Glass arrangement

Posted:  November 11th 2010

Design Museum Gent has acquired Glass Arrangement #13/15 by Atelier Remy & Veenhuizen. This still life centrepiece was originally presented at our saved by droog. presenation in Milan early this year.

Glass arrangement by Atielier Remy Veenhuizen


New friends in our online store

Posted:  November 10th 2010

Newly added products on our online store include Sky planter by Patrick Morris for upside-down growth, nature-carrier Grass ring by Sign In, and “of course nothing else than another additional something” Leather stripes by Bless. Shipped right to your front door.

Not available in USA & Canada.

Grass ring - Sign in

Grass ring - Sign in

Sky planter - boskke

Sky planter - boskke

Leather stripes - Bless

Leather stripes - Bless