Archive for May, 2013

The Best Bits at Hôtel Droog

Posted:  May 31st 2013

For those who couldn’t make it to Milan this year, don’t worry, Droog will be showcasing all of the best bits from its Milan presentation right here in the heart of Amsterdam. Come and see our latest works, collaborations and initiatives in this curated selection on display only at Hôtel Droog.

Firstly, Rijks Studio, a joint initiative with the Rijksmuseum. Century old works are reinterpreted in contemporary shapes, techniques and materials. A highlight is the famous centre piece by German silversmith Wenzel Jamnitzer, now lavishly decorated with 3-D printed magnetic miniatures of the Rijksmuseum collection. Last year, Rijksmuseum introduced Rijks Studio, a website with 125.000 digital images of the rich collection. All images are freely downloadable for personal creative use.

Secondly, The New Original. With an aim to raise discourse on the future of design, this project uses Chinese copycat culture as a framework for creating a new kind of original. By linking copying to creativity, we hope to demonstrate that the process of copying is clearly more than just mere replication—it can be a real driver of innovation.

In addition, there is the screening of two projects that inspire future design directions. In ‘New Urban Luxuries’ The Why Factory and Droog Lab present five future city concepts, the result of Droog’s expedition to the Canadian Arctic in search of new urban luxuries. Each imaginary city is a manifestation of a quality found in this remote part of the world. With Material Matters Media, TD and Droog Lab present a series of innovative responses  to the growing problem of material scarcity by imagining future companies.

Exhibition from May 16 till June 30, 2013


All in one carpet from Gafsa region (Tunisia) at Hôtel Droog

Posted:  May 29th 2013

Droog presents in partnership with United Nations Industrial Development Organization (UNIDO), SeeMe and Studio Droog the “All in one carpet – Gafsa region”. This special edition of carpets in various sizes and patterns was designed and executed in Tunisia by four artisans from Gafsa region, one of the most ancient but yet least developed region in the country, and a nesting place for the Jasmine revolution. The carpets will be exhibited at Hôtel Droog in Amsterdam from May 16 – June 30, 2013.

Studio Droog introduced one of their design concepts ‘The All in One carpet’ as an open format for the four artisans involved. The format, served as an “open yet unifying umbrella” combining local design and execution in diverse styles and techniques. Instead of imposing  externally designed patterns, Droog’s approach served as inspiration and guidance, leaving each artisan free to design and execute sections in his or her own style and technique.

The outcome is a family of nine carpets summing up to 20 m2 whose product development process created stronger ties amongst the artisans, reframing historical patterns and techniques in a contemporary context. The exhibition also features other carpets designed by the artisans after the workshop with Studio Droog.

The carpets act as a structure for cooperation revitalizing the region’s ancient glory. Traces of patterns used in the Gafsa carpets go back 15,000 years to the Capsian civilisation. Paul Klee saw in them the first expression of cubism and, during the centuries, they have been influencing many more artists such as Kandinsky and Macke.

The project is part of a multi-agency programme in Tunisia funded by the Spanish funds for achieving the Millennium Development Goals (MDG-F), and implemented by UNIDO with the aim of helping achieving full employment for Tunisian youth. The project intervenes along the entire regional value chain of the carpet production, through a series of interventions to ameliorate the soft and hard skills of the artisans while improving their livelihoods, increasing their productive capacity and granting access to new markets.

Fair Design has framed the partnership. Introduced by SeeMe, further explored by Studio Droog, and endorsed by UNIDO, Fair Design advocates for the development of design products that uses local skills and knowledge for promoting sustainable socio and economic growth.


SILO wins Silver ADCN Lamp for Hôtel Droog Identity

Posted:  May 14th 2013

SILO has been awarded a Silver Lamp at this year’s Art Directors Club Netherlands, (ADCN), awards. They won the lamp in the category of House Styles for their creative and innovative design of the Hotel Droog Identity.


Voulez-vous coucher avec Droog?

Posted:  May 8th 2013

Droog is taking over the infamous Merci store in Paris for 14 days. Three lucky couples will be offered the chance to stay the night in the Merci Store on the 5th, 6th or 7th of June, where they can sleep amongst iconic Droog products and live the Hôtel Droog experience. Guests can check in after hours and check-out the next morning at 9.00, just before the ‘hotel’ opens its doors to the public.

One of these lucky guests could be you. How? The only thing you have to do is tell us in 1 sentence ‘why you should be the lucky one or two…’  to spend the night with us at ‘The One and Only Bedroom’ rsvp: [email protected] before the 22nd of May, 2013.

The rooms are now fully booked!

During D’DAYS (designer’s days) editions 2013 Parisians can get an enticing glimpse of its Fairy tale garden, mini Fish restaurant and the One and Only bedroom, together with a magnificent view on the city of Amsterdam. The event will also feature a tattoo parlor and the chance to sleep right in the middle of the Merci store. Hôtel Droog is based in Amsterdam, but the concept can pop up anywhere and will never appear the same.

Where: Merci @ 111 Boulevard Beaumarchais, 73003 Paris, France

When: June 4th – June 15th 2013