Archive for December, 2013

Collaboration with Museum Boijmans Van Beuningen

Posted:  December 16th 2013












Droog has started a collaboration with Museum Boijmans Van Beuningen. In 2014, each Design Column exhibition will travel from Rotterdam to Hôtel Droog in Amsterdam after showing in Boijmans. In addition, round table discussions about the topics of the column will be organized at Droog as well. Starting January 15th with Design Column #6 Dataïsme! (photo: Lotte Stekelenburg).


Droog opens new branch in Hong Kong!

Posted:  December 11th 2013











Droog is very excited to announce the opening of our Hong Kong branch. Our second location is a small building in the heart of Soho, Hong Kong. The entire building is dedicated to Droog, from ground floor to the rooftop terrace. Next to a store, Droog Hong Kong offers a gallery, dining room, outdoor kitchen, rooftop terrace and The one and only bedroom number #2.

Droog curated several limited edition accessories for its Hong Kong customers. We will introduce one product every two weeks, and each item is limited to 100 pieces. The items include a bomb-shaped candle that reveals three star brooches when it melts. All the items are based on the process of upcycling. Droog Hong Kong will be serving the Hong Kong, Macau and Chinese mainland areas.

We hope to see you soon at Droog Hong Kong. You can find us at:
Droog Store Hong Kong
47 Square Street
Tai Ping Shan Street.


Tree of Light by Studio Droog revealed at Rijksmuseum

Posted:  December 6th 2013












Today the Rijksmuseum revealed the Tree of Light designed by Studio Droog, the largest holographic projection of a classic Christmas tree to date. Tree of Light lifts the crowd’s holiday spirits by changing shapes and colours; from blue to green, adding lights, stars and waving branches. The projection is on display until January 6th 2014.

This project is the second collaboration in digital form between Droog and the Rijksmuseum after introducing Rijksstudio last year, discovering digital options for the museum’s rich collection of masterpieces.

Alongside Tree of Light, the Rijksmuseum shop offers a range of Droog products inspired by museum pieces for sale, including Table skin embroidery (tablecloth), Pleated collar (napkin ring) and Still life with flowers (tattoo).

Thank you and congratulations, Rijksmuseum!
Droog would like to thank the Rijksmuseum for the fantastic cooperation, as well as for the confidence and courage that the Rijksmuseum shows in our joint projects.  
Of course, the Tree of Light  would not have been such a success without the help of Beambrothers,, Ahola Production Design, Van Dik Hout Group and all the other people who have helped making this project a success, thank you!
And congratulations to Wim Pijbes on being voted Dutchmen of the year!

Droog and TD present SZHKSMZ Special Material Zone at 2013 Shenzhen Biennale

Posted:  December 3rd 2013

At the 2013 Bi-City Biennale of Urbanism/Architecture (UABB) in Shenzhen, Droog and TD present SZHKSMZ – an imagined Shenzhen Hong Kong Special Material Zone designated to stimulate alternatives to material depletion. A sequel to Material Matters as presented in Milan and Eindhoven in 2012, SZHKSMZ aims to stimulate progressive business models urged by material scarcity and to broaden the discussion on material culture and policy. On December 7th Droog director Renny Ramakers will open the Zone, which remains on show until 28 February 2014.

It is predicted that the global middle class will double from two to four billion by 2025. While we are optimistic about the greater access to a “good life”, it is impossible that our world’s material resources will keep up with the growing demand – unless of course we change our modes of material production and consumption.

The Shenzhen Hong Kong Special Material Zone aims to encourage innovation surrounding all dimensions of material culture – from extraction to processing, design, production and consumption – in order to meet our growing demands. The setting is a series of presentations and demonstrations by imaginary companies, each of which deals in an alternative manner with material of the basis of scarcity and creativity.

The 5th Shenzhen & Hong Kong Bi-city Biennial Urbanism / Architecture opens its doors on 6 December 2013 and runs until 28 February 2014. Urban Border, the biennial’s theme, refers not only to the border with Hong Kong, but also to the borders of the discipline of architecture and complex social conditions within the city.

SZHKSMZ was developed as part of Droog Lab, which raises topics and initiates projects in collaboration with designers, clients and partners worldwide with the aim of stimulating innovation and debate in design and society.