Archive for April, 2014

Win a stay at The One and Only Bedroom at Hôtel Droog

Posted:  April 14th 2014

De Bijenkorf will host a special Droog pop up store in Amsterdam from April 14 till the end of June, carrying a range of products for living room, kitchen, bedroom and garden. Get ready to recreate the Hôtel Droog hospitality experience at home, and find new products like the Sticky Lamp White and Glass series AA exclusively at de Bijenkorf pop up store.

Winners stay at the One and Only Bedroom
Three lucky winners were chosen and now get to spend a night at the One and Only Bedroom at Hôtel Droog in the city center of Amsterdam.

The winners are….
Anysa Grammenoudis, Pauline Matsbergen and Imke Kempkes Congratulations!

Check out all the submissions below.
You can still visit our pop up store at de Bijenkorf till the end of June





Rijksmuseum and Droog present during Salone del Mobile Milan

Posted:  April 10th 2014

Rijksstudio m2: dressed with fantasy, a new environment for minimalism

Inspired by the rich collections of the Rijksmuseum, Droog created a setting for a studio – entrance, bedroom, kitchen, living and dining. This presentation is complemented by wallpaper that renowned graphic designer Irma Boom subtracted from works of famous painters like Vermeer and Rembrandt in the museum’s collection. Additionally Droog presents new products, first on display in Milan last year, and now available to the public.  

Rijksmuseum: Rijksstudio m2
Rijksstudio m2 is a setting for a studio in which the richness of the Rijksmuseum collection resonates in walls and ceilings. 18th-century tapestry is transformed into wallpaper, a painting with birds and clouds is part of a reflective gradient wall in the bedroom and 17th-century landscape paintings are animated. The sober furniture in the space forms a sharp contrast with this elaborate treatment, but is just as much inspired by the Rijksmuseum collection. The pieces reflect the furniture as depicted in homely settings in famous paintings. A bath tub, a daybed, a writing desk, a mirror, a night stand, and a candleholder are all carefully executed in wood and leather in a new appearance. Minimalism in a new environment dressed with fantasy!

Renowned graphic designer Irma Boom created wallpaper that complements the presentation using the colour palette she deveioped as part of the new house style for the reopened Rijksmuseum in 2013. This so-called DNA of the Rijksmuseum is based on the highlights of the collection and is used in a variety of different visual manifestations.

Rijksmuseum: Rijksstudio m2 is supported by Heineken.

Droog products
A range of new products inspired by the Rijksmuseum collection is now available, such as glass series AA, 3D printed napkin rings and the rubber tablecloth Table skin. Droog also presents new products from The New Original series, inspired by iconic Chinese products, such as lampion lights and Tea for one and two teapots by Richard Hutten.

Join us in Milan
April 8th – 13th
Tue – Sat 11.00 – 20.00 / Sun 11.00 – 19.00
Via San Gregorio 29, 20124 Milan
Public transport: Tram 1, 5 or Metro Line 1, 2, or 3


Droog develops landscape for Department of Design – call for participation [email protected]

Posted:  April 4th 2014

Droog develops landscape for Department of Design – call for participation [email protected]

Department of Design opens its doors in Cape Town on July 8th, providing a platform for dialogue, knowledge exchange, matchmaking, and building trade relationships between South Africa and the Netherlands, based on local demand. Droog will develop the design for this temporary hub for the Dutch participation in Cape Town World Design Capital 2014, a spectacular ‘landscape’ called FLOW.

Cape Town put the spotlight on design as a transformative force for South African society and is looking for partners. This creates unique possibilities for Dutch businesses that can contribute to sustainable solutions for improving quality of life. Department of Design will showcase ‘best practices’ of Dutch creative innovation and design thinking that are relevant to local issues in Cape Town, South Africa, and Africa.

FLOW is built from locally sourced, recycled materials, and showing examples of Dutch creative innovation selected for their relevance and convincing appeal; the FLOW landscape offers plinths for models, screens for movies, small cubicles for presentations and one-on-one matchmaking, larger spaces for workshops and lectures, a coffee shop, and free WiFi.

Companies with a clear ambition to enter the South African market, as well as knowledge institutes, NGO’s and governmental bodies looking for or working with South African partners, are invited to join Department of Design and share their best practices in Cape Town from 8 to 27 of July! Respond to the open call before April 18th via