Archive for April, 2018

Exhibition: Enter the past and see the future. Q&A

Posted:  April 18th 2018

ENTER THE PAST AND SEE THE FUTURE. Q&A.

Enter the Past and See the Future is the title of the 25th anniversary exhibition celebrating memorable highlights that have shaped the collective program of Droog. This exhibition features 32 projects chosen by co-founder and director, Renny Ramakers.

The projects are based on themes, seeking for more ways to experience the possibilities of design and design thinking. Merging the bottom line of Droog, the exhibition consists of relevant topics represented by the work of different renowned designers, emerging talents, scientists, entrepreneurs and architects. Enter the Past and See the Future challenges the spectator to track down the larger idea behind the visual design. The exhibition will be on show from 26 April until 27 May 2018.

25 years of Droog
Droog’s debut came in the spring of 1993 during the International Furniture Fair in Milan with a modest show of offbeat items by Dutch designers. Now, 25 years on, Droog has gathered a wide range of projects. Through the exhibition it becomes evident that many of the themes addressed by Droog in the past are still relevant, and in some cases even very topical, in the present-day.

The spectrum of identity is shown in experimental projects such as Identity Land, Me, Meself and MY job and Single Town. Alongside the discourse with environmental challenges is set with crafted programmes as Material Matters, Re-Use and Social City. These relevant themes are annually presented in Milan; alongside at the Venice Biennial; UABB in Shenzhen; a San Francisco Museum of Modern Art, and other places worldwide. Most icons of Droog are interconnected with all the above stated topics. Together they offer a different perspective on design.

 Q&A
In the exhibition, the exponents visualize a Q&A with Renny Ramakers, addressing simple yet intriguing questions about the underlying idea of the projects. It becomes clear that the apparent straightforward questions include clear concepts. More generally the personal answers of Renny refer to the fact that the outcome of the projects not always have to be a product itself.

Future
Droog’s view on the future is shaped by the past and the past reveals the future. Through the 25 years Droog made exhibitions, gave lectures, produced and distribute products, published books and created a shop and hotel. Up until this day Droog responds to the latest developments in design with original yet relevant ideas. Nowadays Droog is a mentality that is shaping up in all the disciplines. Droog will continue with a broad range of activities all connected and nourished by an ever-evolving dialogue within society. 

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LOBBY CENTREPIECE by Frank Bruggeman until 25th April at Hôtel Droog

Posted:  April 11th 2018

Dive into spring. To celebrate the season Hôtel Droog invites Frank Bruggeman to design a centrepiece in the lobby of the monumental building. For the floral installation Frank selected 8 varieties of blossoming and blooming trees and plants, mostly in the colors pink, purple, red and orange. In the Lobby Centrepiece all flowers are uncut. The installation is on show until April the 24th.

In the piece, the relationship between nature and culture is investigated though an intervention with black and white objects. You are most likely to find garden chairs, plastic pallets and somewhere a blackbird singing the melody of the season. 

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25 YEARS OF DROOG

Posted:  April 11th 2018

For 25 years, Droog has been working with many prominent Dutch designers on projects and products. To celebrate the 25th anniversary of the platform, Droog is organising a range of activities. In Bergen the exhibition Do It Like Droog marks a special year in Museum Kranenburgh. While in Amsterdam an exhibition, Enter the Past snd See The Future, celebrates the highlights that have shaped the platform’s program since its founding in 1993. Enter the Past and See The Future will be on show from 26 April until 27 May 2018.

Look back at a few of the highlights that have made these decades so memorable.

As part of its 25th anniversary celebrations several museums made some major acquisitions.

Recently MoMa in New York acquired the kokon chair from Jurgen Bey. Likewise, Het Centraal Museum in Utrecht brought in an extensive collection of 56 objects. Alongside this year Droog will generously donate its archive to the RKD in The Hague.

In April 1993 Droog made a debut at the International Salone del Mobile in Milan. Now, in 2018, the number of activities in Droog has grown to more than hundreds of projects and products. In the past decades Droog made exhibitions, gave lectures, produced and distribute products, published books and created a shop and hotel. Up until this day Droog responds to the latest developments in design with original yet relevant ideas.

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