Grab your camera and post your Instagram interpretation of what urban ‘green’ looks like according to you. You can win (1) a ticket for an exclusive Instagram Meet-Up organized by Senns_Less, and (2) a very delicious lunch platter for two (worth 33,- euro) at Hôtel Droog.
Three fun steps to win:
1. Be utmost creative with the theme of Urban Green
2. Post your Instagram photo with #droogurbangreencontest
3. Tag your Instagram photo with @droogdesign
Curious who will be the lucky shot? The award ceremony for the winner will be held during the public event ‘Urban Green, What Do You Mean?!’ on Thursday March 9, 2017, 8PM.
On the January 23rd Design+Desires organized the ‘Dappere Ondernemers’ (brave entrepreneurs) public meeting in Amsterdam. Young entrepreneurs, residents, and business people from in- and outside the Dapperbuurt neighborhood in Amsterdam came together to pulse interest and discuss developing a neighborhood entrepreneurial hub, run by and for youngsters.
The meeting was a continuation of our research-and-do project ‘Me, Myself & My Job’ (2016) conducted in the Dapperbuurt neighborhood of Amsterdam. This research centers on youngsters and their dreams in relation to work and free time. Our findings show that majority of young people surveyed would rather be self-employed than work for a boss under fixed employment. However, the majority also expressed they often lack the necessary tools and feel insecure when it comes to setting things into motion. Our proposal was to create a ‘Hub’ as a launch platform, a space where personal growth, work ambitions and leisure time could intertwine. This hub could be modeled like the high-tech start-up accelerators – such as RockStart and Startupbootcamp- and run by youngsters who would like to start or already run their own business.
Various entrepreneurs and locals attended the meeting held in The Jungle Amsterdam, in the heart of the Dapperbuurt. After her presentation, Renny Ramakers asked the audience for feedback on the framework ideas she has for such a Hub. During the open mic, several youngsters and neighbors expressed their willingness to participate. The evening connected many people in the neighborhood who may have otherwise not known one another. A resident from the Dapperbuurt expressed his joy and noted if he had not come across our Facebook promotion, he would not have known all the young entrepreneurs in his neighborhood. He works as a coach in daily life and said he would be delighted to contribute to the Hub. Another entrepreneur, a lawyer shared his thoughts and offered his support in way of advice to youngsters in their initiatives for the Hub. Several civil servants of the Dapperbuurt were also in attendance. One of them told the youngsters that the City of Amsterdam might explore the possibilities to facilitate such a Hub.
Renny Ramakers emphasized that key to getting the Hub off the ground is that the youngsters themselves initiate its’ creation with plans and needs. Therefore Droog will offer practical support by means of creating a Supervisory Board with seasoned and well-experienced entrepreneurs who will coach the Hub-organizers.
One young entrepreneur, Irene Drexhage was inspired to take the lead. She is now the chairman of a group of 18 youngsters that expressed interest in setting up a hub. The day after the event, Renny Ramakers and Irene Drexhage were interviewed by business radio BNR Zakendoen to talk about the project.
The next step will be a follow-up meeting between the Supervisory Board and the group of youngsters who want to run the Hub. This is just a start. We think the Hub concept could be carried throughout the Netherlands.
The public meeting was organized via a poster campaign of the same name shown the weeks prior in 40 bus stops throughout Amsterdam East. Via a Facebook promotion, Droog interviewed and hand-selected 17 young, proud and successful entrepreneurs to showcase on the posters.
Stay tuned to the Design+Desires program for updates.
Young people would rather be self-employed than work for a boss under fixed employment.
This is In sharp contrast with Dutch government policy that is aimed at creating more fixed employment.
This is just one of the many results Droog/OSCity uncovered in its’ research on youth in the Dapperbuurt (a neighborhood in Amsterdam). The report was commissioned by the City of Amsterdam.
In an effort to identify the aspirations, needs and desires of the Dapperbuurt youth, Droog/OSCity developed a playful online survey that spoke to young people in a similar way they express themselves online. For this, 800 Instagram profiles of youth were scanned. Our campaign on Facebook and Instagram to fill in the survey, reached 11,500 people.
The most important question posed in the survey was: “Do you want to turn your passion into your job?” No less than 366 young people from Dapperbuurt took the survey. The majority of respondents reported valuing freedom and independence in their careers over working for a boss under fixed employment. Most surveyed prefer to work independently in the creative and care sectors in particular.
Remarkable to note, although these young people are mainly occupied with their own identity (especially online), they also feel very connected to their local neighborhood. Many respondents expressed they would like to actively help and collaborate with others in their community.
While the Dapperbuurt youth aspire to work for themselves, they often lack the necessary tools and feel insecure when it comes to setting things into motion. Many lack financial resources, contacts and basic knowledge of regulations and commercial experience along with a physical workplace.
Droog/OSCity’s advice is to create a neighborhood “Hub” as a launch platform, a space where personal growth, work ambitions and leisure time intertwine. The Hub would take center stage to coach youth on nurturing the aforementioned tools they lack to realize their dreams. The model of the high-tech start-up accelerators – such as RockStart and Startupbootcamp can also be applied to other sectors. Our aim is to connect the notion of start-ups to the core values of the city of Amsterdam: creativity, innovation and entrepreneurship. In this way, new opportunities for new generations of self-aware youth will follow: from smart city to smart societies.
The survey in the Dapperbuurt is part of the Design+Desires program by Droog/OSCIty. Click to find the full report “Me, Myself & My Job. Space for starters”.
Social City wins Peoples’ Choice Award at UABB 2015/2016
We (Droog, OSCity, Jan Rothuizen) are happy to announce that our project Social City, which is part of the Design+Desires program, has won the Peoples’ Choice Award at the UABB 2015/2016. The jury stated: ““Symbiotic Village”, “City of Wind”, and “Social City” won public recognition for their creativity, sense of presence and visual presentation through a poll conducted at UABB venues, on the official website and platforms like WeChat, over a period of one month.”
On Thursday April 7, 2016, Renny Ramakers will give a presentation at the Penny Stamps Speaker Series in Ann Arbor (MI). She will talk about her inspiration and work, and Droog’s latest people-centered urban research-and-do program called Design+Desires. Renny will tell something about her fascination with Russian constructivism and De Stijl movement, and how this has influenced on her path and that of founding Droog and its many different projects. The Penny Stamp Speakers Series offers a unique art & design education within the University of Michigan. Focusing on creative practice as an engine for cultural change and innovation.
Thursday April 7, 2016
603 E. Liberty Street
Ann Arbor, MI 48104
The event is free of charge and open to the public.
You are now invited to come and play the Social City quiz in Hôtel Droog.
Social City is a think tank based on your dreams and desires. Via the quiz you can share how you envision your ideal city life. For example, in what kind of house do you want to live? What would be the view from you Social City house? Do you want animals in your neighbourhood, which ones? What kind of mobility do you wish to use in Social City? What kind of technology do you aspire in Social City? If you answer these and other questions, you will get an avatar designed by Thonik. Together with people all over the world you build the virtual city!
Experts in architecture and city planning discuss your answers on the Social City platform. The objective is to find solutions and opportunities which match your ambitions, needs and dreams and which can be implemented in the existing daily environment. The ultimate goal is to upscale all results towards a larger infrastructure to arrive at a conceptual model for a (partly) self-organizing city.
You can play the quiz at home on the internet, but you are now also invited to play the quiz on the tablet in ROOMSERVICE, the elegant and airy café and tearoom of Hôtel Droog. Sit down at the beautiful Hardworking Desk, play the quiz and enjoy some of the finest homemade recipes or freshly made sandwiches. Our advice, don’t sweat too much!
See you at Hôtel Droog!
Where to play:
1011 JJ Amsterdam
When to play
Tue-Sun 11am – 6pm
Social City at UABB 2015
The program Design+Desires examines how to link the dreams, desires and needs of citizens to their virtual and real daily experiences. Design+Desires combines the output of social media, active participatory citizen research, technology, and innovative design solutions.
Social City is a first full-scale exercise of the Design+Desires program and is commissioned by UABB for its 2015 architecture biennale in Shenzhen (China). Social City is curated by Renny Ramakers and presents the different steps for the creation of a model for a future city.
Two interactive installations, called ‘Babel’ by architect and computer programmer Mark van der Net, are directly tapping the social media (Weibo and Twitter) in Shenzhen and Hong Kong. We tap this media, because digital technology and social networks have drastically changed city life. With standard statistical methods it is hard to conduct research on this increased fragmented society. Via the social media tapping we can better explore how people are simultaneously connected with each other through the virtual and the real, what they talk about and where they are while using social media.
In Social City we do not perceive citizens as abstractions, for us the diversity of their dreams and desires are pivotal. Therefore artists Jan Rothuizen has taken the digital data mapping as starting point. From this data he selected and contacted people to meet in real life. Based on his encounters with a retired investor, a travel office employee, an Uber taxi driver, and a factory worker, he made drawings of their individual behaviours and desires.
We also capture the dreams and desires of citizens all over the world via the quiz on www.socialcities.org . People are invited to answer questions about their ideal city life. This generates a unique avatar that will have its virtual home in Social City, which is built according to the given answers in the quiz. We invite experts in the field of architecture, urban planning, sociology and economy to reflect on the content generated by citizens and to start a dialogue. We also make visualisations of the results.
The data from the platform will have to result in design solutions, the building stones for the future city. The challenge is to combine all different desires in one city model. Architect office TD did the first exercise, which is based on one of the questions in the quiz: “how would your house in Social City look like?” So far it turns out that most people want to live in a tree hut, a building block or a detached house. But there are also quite a few people who would like to live in a house boat or a mobile home and there are even people who do not want a house at all. TD’s ‘Treehousewaterboatappartmenthammocktower’ is a free interpretation of this diversity of desires, illustrated in a condensed example for one building block. It is no science fiction, but actually tested on technical feasibility.
Social City will be on display till March 1, 2016 at UABB, No.3 Gangwan Road, Shekou, Shenzhen (深圳市南山区港湾大道3号) . See photos here .
For more information and images: email@example.com
Soon Social City will be on display at UABB 2015 (Bi-City Biennale of UrbanismArchitecture) in Shenzhen (China, 4 December 2015 – 1 March 2016), No.3 Gangwan Road, Shekou, Shenzhen (深圳市南山区港湾大道3号) . In the meantime you can play the quiz! More quizzes will follow. Read here all about Social City at UABB.
People all over the world are invited to express their desires via a virtual platform and quiz at
People can create an avatar and see the city grow. Socialcities.org is also a think tank. Quizzes on a
variety of topics generate visual data maps, research, reflection and discussion.
The project is part of a broader research-and-do-program developed by Renny Ramakers
(Co-founder of Droog). The program examines the world’s city life starting from small scale to the
larger whole by acknowledging the passions and needs of people. Social City is the first exercise.
The average person intimately knows 50 people. These people probably met through a predestined
network – a network of people limited by nationality, income, school and work.
Next to this, the world is changing fast and it’s splintering. Mohammed in Africa probably has more
in common with David in the UK than he does with Ibrahim in his same-city friendship circle. Bringing
Mo and David together not only nurtures shared interests, but also individual diversity due to their
Everything has changed around us. We embrace internet, technology, social media, globalization.
Yet, the way cities are designed is surprisingly similar to 50 years ago. Cities do not keep up with this
fast-paced status quo and its fragmenting diversity of lifestyles.
Imagine cities built like matchmaking sites, connecting like-minded people with shared dreams and
desires. Imagine our social circles not being designed by top-down decision making, but by our
mutual passions. Imagine desires designing our cities.
The online platform Socialcities.org addresses all of this by using play and techno culture to capture
the dreams and desires of ordinary citizens. This makes for a city that understands changing global
culture, a city without borders, or rules or top-down planning.
Socialcities.org is an exercise in individuality and explores how countless identities can make up a
diverse whole. It is a think tank based on the desires and dreams of citizens. The world has changed,
now it’s time for the city.
Socialcities.org is created by Renny Ramakers (Droog / Design+Desires) and Mark van der Net
(OSCity) in collaboration with Thonik (design). It is part of the broader Social City project at Shenzhen
Urbanism/Architecture Bi-City Biennale (UABB, 1/12/2015 – 1/3/2016), curated by Renny Ramakers.
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