Grab your camera and post your Instagram interpretation of what urban ‘green’ looks like according to you. You can win (1) a ticket for an exclusive Instagram Meet-Up organized by Senns_Less, and (2) a very delicious lunch platter for two (worth 33,- euro) at Hôtel Droog.
Three fun steps to win:
1. Be utmost creative with the theme of Urban Green
2. Post your Instagram photo with #droogurbangreencontest
3. Tag your Instagram photo with @droogdesign
Curious who will be the lucky shot? The award ceremony for the winner will be held during the public event ‘Urban Green, What Do You Mean?!’ on Thursday March 9, 2017, 8PM.
On the January 23rd Design+Desires organized the ‘Dappere Ondernemers’ (brave entrepreneurs) public meeting in Amsterdam. Young entrepreneurs, residents, and business people from in- and outside the Dapperbuurt neighborhood in Amsterdam came together to pulse interest and discuss developing a neighborhood entrepreneurial hub, run by and for youngsters.
The meeting was a continuation of our research-and-do project ‘Me, Myself & My Job’ (2016) conducted in the Dapperbuurt neighborhood of Amsterdam. This research centers on youngsters and their dreams in relation to work and free time. Our findings show that majority of young people surveyed would rather be self-employed than work for a boss under fixed employment. However, the majority also expressed they often lack the necessary tools and feel insecure when it comes to setting things into motion. Our proposal was to create a ‘Hub’ as a launch platform, a space where personal growth, work ambitions and leisure time could intertwine. This hub could be modeled like the high-tech start-up accelerators – such as RockStart and Startupbootcamp- and run by youngsters who would like to start or already run their own business.
Various entrepreneurs and locals attended the meeting held in The Jungle Amsterdam, in the heart of the Dapperbuurt. After her presentation, Renny Ramakers asked the audience for feedback on the framework ideas she has for such a Hub. During the open mic, several youngsters and neighbors expressed their willingness to participate. The evening connected many people in the neighborhood who may have otherwise not known one another. A resident from the Dapperbuurt expressed his joy and noted if he had not come across our Facebook promotion, he would not have known all the young entrepreneurs in his neighborhood. He works as a coach in daily life and said he would be delighted to contribute to the Hub. Another entrepreneur, a lawyer shared his thoughts and offered his support in way of advice to youngsters in their initiatives for the Hub. Several civil servants of the Dapperbuurt were also in attendance. One of them told the youngsters that the City of Amsterdam might explore the possibilities to facilitate such a Hub.
Renny Ramakers emphasized that key to getting the Hub off the ground is that the youngsters themselves initiate its’ creation with plans and needs. Therefore Droog will offer practical support by means of creating a Supervisory Board with seasoned and well-experienced entrepreneurs who will coach the Hub-organizers.
One young entrepreneur, Irene Drexhage was inspired to take the lead. She is now the chairman of a group of 18 youngsters that expressed interest in setting up a hub. The day after the event, Renny Ramakers and Irene Drexhage were interviewed by business radio BNR Zakendoen to talk about the project.
The next step will be a follow-up meeting between the Supervisory Board and the group of youngsters who want to run the Hub. This is just a start. We think the Hub concept could be carried throughout the Netherlands.
The public meeting was organized via a poster campaign of the same name shown the weeks prior in 40 bus stops throughout Amsterdam East. Via a Facebook promotion, Droog interviewed and hand-selected 17 young, proud and successful entrepreneurs to showcase on the posters.
Stay tuned to the Design+Desires program for updates.
Photography by Dario Pequeno Paraiso
On November 23 Renny Ramakers was inducted as an Honorary Member of the Association of Dutch Designers (BNO) for her special merits for the design profession. One of kind and like no other, Congratulations Renny!
Renny Ramakers is featured in PS Parool, read the full article here.
Photography by Dario Pequeno Paraiso
After Droog’s weaving workshop in July in Sao Tome, a group of passionate locals continue to use their newly acquired skills to weave a 90m long curtain. The curtain will offer their local cultural center, Cacau the possibility to divide and open the space according to their needs.
For the Cacau project textile designer Nikkie Wester translated the traditional Gobrlin technique into a contemporary weaving method. Only weaving the outlines of the pattern.
Meet the weavers of Cacau.
From left to right: Engrácia Isabel, Gualter Martinho Henrique, Alzira Medeiros, Sonia Mendes, Luisa Monteiro, Guimarley Oliveira, Angelina Cabral Cuba, Silania Pascoal Domingas, Etelvina Monteiro, Fernanda Mendes Vaz da Silva, Nilza Piedade, Eusébio Dias Fernandes, Alaize Martins Vincente, Seli Soares Martins, Nilsa Elvira, Eula Fonseco Sousa Pontes, Irodina Almeida, Marlene Soares, Cremilda Vaz da Conceição Santana, Manuel do Espírito Santo Santana
This magical botanical garden belongs to São Tomé local, Olivia. Weavers of the 90m long curtain designed by Droog have been utilizing Olivia’s plants as natural dyes for the curtain’s fibers. We can’t wait to see the results!
The indigo plant is native to São Tomé however there were no current applications of indigo use as dying material on the island. The curtain will be made from local non-toxic dyes and materials found on the island of São Tomé such as banana fiber and pigments from plants and minerals.<Br><br>
The weavers brought their first visit to the cultural center, where eventually the curtain will hang and construction on the building’s interior will begin this winter.
Young people would rather be self-employed than work for a boss under fixed employment.
This is In sharp contrast with Dutch government policy that is aimed at creating more fixed employment.
This is just one of the many results Droog/OSCity uncovered in its’ research on youth in the Dapperbuurt (a neighborhood in Amsterdam). The report was commissioned by the City of Amsterdam.
In an effort to identify the aspirations, needs and desires of the Dapperbuurt youth, Droog/OSCity developed a playful online survey that spoke to young people in a similar way they express themselves online. For this, 800 Instagram profiles of youth were scanned. Our campaign on Facebook and Instagram to fill in the survey, reached 11,500 people.
The most important question posed in the survey was: “Do you want to turn your passion into your job?” No less than 366 young people from Dapperbuurt took the survey. The majority of respondents reported valuing freedom and independence in their careers over working for a boss under fixed employment. Most surveyed prefer to work independently in the creative and care sectors in particular.
Remarkable to note, although these young people are mainly occupied with their own identity (especially online), they also feel very connected to their local neighborhood. Many respondents expressed they would like to actively help and collaborate with others in their community.
While the Dapperbuurt youth aspire to work for themselves, they often lack the necessary tools and feel insecure when it comes to setting things into motion. Many lack financial resources, contacts and basic knowledge of regulations and commercial experience along with a physical workplace.
Droog/OSCity’s advice is to create a neighborhood “Hub” as a launch platform, a space where personal growth, work ambitions and leisure time intertwine. The Hub would take center stage to coach youth on nurturing the aforementioned tools they lack to realize their dreams. The model of the high-tech start-up accelerators – such as RockStart and Startupbootcamp can also be applied to other sectors. Our aim is to connect the notion of start-ups to the core values of the city of Amsterdam: creativity, innovation and entrepreneurship. In this way, new opportunities for new generations of self-aware youth will follow: from smart city to smart societies.
The survey in the Dapperbuurt is part of the Design+Desires program by Droog/OSCIty. Click to find the full report “Me, Myself & My Job. Space for starters”.
Sexy news…Droog’s Splendor in the Grass exhibition is extended for another 6 months at the Museum of Sex. More than 15.000 people have visited Droog’s erotic campsite. Curious? See you in Manhattan! Read more here
Make sure to come and check out the House of Furniture. On display for the first time in The Netherlands at Hôtel Droog.
House of furniture by Studio Makkink & Bey
Architecture, furniture and storage all in one. Studio Makkink & Bey took standard sheets of ply with CNC cutting, and created a miniature house to stand within larger interiors of offices, studios and lofts.
With walls of stool, bench and table parts that easily come out and assemble, the functionality and character of the house can be changed as more or less furniture is used. This custom designed house offers endless possibilities as furniture parts suit different functions. Easily adapting to the surroundings. Designed in 2009, and presented in Milan, the House of furniture has proven its relevance thought out the years. Efficiently produced while re-using materials.