Archive for the ‘Studio Droog’ Category

Tree of Light at the Rijksmuseum

Posted:  December 8th 2015

Holographic ‘Tree of Light’ by Droog
The Tree of Light designed by Studio Droog, is a large holographic projection of a classic Christmas to be ignited at the Rijksmuseum in Amsterdam on the 9th of December, 2015.

Tree of Light lifts the crowd’s holiday spirits by changing shapes and colours; from blue to green, adding lights, stars and waving branches.

See more information here.

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Splendor in the Grass – Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire!

Posted:  June 25th 2015

Droog presents their experiential sensorium Splendor in the Grass, produced under commission for the New York Museum of Sex’s  Kinesthesia award.

Flirting with the complexities of sexuality, the installation transforms the Museum into an immersive ‘erotic camping ground’. The work intoxicates and activates visitors’ visual, auditory and kinesthetic senses through the symphony of five interactive tents.

A surreal adult-playground invites guests to connect with the various phases of human sexuality. The tents are designed around our visceral relationship with nature and eroticism – ranging from a girl made from grass whispering in your ear; an ice-oven tent that warms as your basal body temperature rises; enticingly tactile gloryholes; to a steamy cloud-chamber filled with the fever of scent.

Edith Gruson of Droog explains the concept of the installation, “..here you will experience feelings which are intensified by memories of your body and nature. How does it feel to walk through wet grass, the water embracing your body…the sensation of warm and cool on your skin.”

The five camping tents are designed to seduce curiosity, prompting visitors to explore the exotic thrill of arousal. Mark Snyder, Director of Exhibitions at the Museum of Sex explains; “Through our Kinesthesia Art Commission award we hope to push the boundaries of traditional Museum-going experiences and encourage patrons to appreciate physical art..expect to use your entire body when you visit Splendor in the Grass.”

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

About the Museum of Sex
The mission of the Museum of Sex (MoSex) is to preserve and present the history, evolution and cultural significance of human sexuality. Since opening in 2002, the museum has collaborated with world-renown cultural institutions, artists, and academics to create more than 20 exhibitions and three interactive programs that explore the best in current scholarship in the arts, sciences and humanities. From fine art to historical ephemera, its permanent collection is comprised of more than 15,000 sexually significant artifacts.

For more information, please visit www.museumofsex.com.

About Studio Droog
Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to the simple idea of less+ more. The studio addresses client commissions as well as in house assignments.

The studio is committed to deliver design with a strong identity. We believe that utility and relevance do not have to come at the expense of beauty and fantasy. Every design starts with a radical re-think of a particular subject or product. Each outcome is unique and tells a story of its own.Droog brings beauty, simplicity, relevance and playfulness to everything they do, distilling each project down to the simple idea of less+ more.

For more information, please visit www.droog.com.

Location
New York Museum of Sex
233 Fifth Avenue (at 27th Street),
New York City.

Opening Hours
The Museum is open 7 days a week:
Sunday to Thursday from 10:00am to 8:00pm;
Fridays and Saturdays from 10:00am to 9:00pm.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.
Tickets may be purchased at the ticket counter or online at the website.

Note to press
For more information please contact:
Museum of Sex: Lisa Hanock-Jasie at lhjasie@museumofsex.com, or 212.689 6337 Ext. 125
Droog: Lara Mikocki at press@droog.com, or +31 (0)20 523 50 58.

 

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Droog wins Milano Design Award for Best Tech

Posted:  April 21st 2015

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, fuorisalone.it and lovli.it.

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.

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Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

Posted:  April 2nd 2015

CONSTRUCT ME!

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!


Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:
press@droog.com, +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Location
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

view on google maps

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Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

Posted:  February 26th 2015


Splendor in the Grass
Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

‘Splendor in the grass’ is the title of Droog’s latest exhibition commissioned by New York’s Museum of Sex (MoSEX) as part of the Kinesthesia Series. The exhibition explores the somewhat taboo, yet ubiquitous culture of sex through the means of a camping ground – presenting various camping tents to define and engage the multiplex concept of sex, human relationships and the senses.

A synergy of surrealism and the ‘great outdoors’ functions as a platform to seduce kinesthesia through various microcosms of sensorial activity. The exposé will analyze the identity of sex, connecting visitors to phases of stimulation and the thrill of arousal.

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.

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AT HOME DAY & NIGHT – Droog at imm cologne 2015

Posted:  January 16th 2015



We invite you to visit our showroom at imm cologne. Droog created a small city apartment with a range of new products. Entrance, garden, living and dining room, completed with wallpapers by Studio Droog and graphic designer Irma Boom.

imm cologne
January 19th – 25th
Mo – Sa 11.00 – 20.00h
Su 11.00 – 17.00h

droog showroom
Marsilstein 6d, 50676 Cologne

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Let the new Droog wallpaper collection decorate your walls with history

Posted:  August 26th 2014

Wallpaper

 

New impulse for wallpaper
Let the new Droog wallpaper collection decorate your walls with history

This fall Droog launches a unique wallpaper collection inspired by classic art works from the Rijksmuseum and Dutch church buildings. The collection entails designs by Studio Droog, and graphic designers Irma Boom and Mieke Gerritzen. Let the richness of Dutch history come to life on the walls of your own home or office.

A rich environment for minimalism
Minimalism in architecture and design has banned out wallpaper. Bare walls seemed to be the perfect environment for simple and bare furniture. It is time for a revival. It is time to give wallpaper a new impulse. Studio Droog’s Pleasure Ground wallpaper, based on an 18th century tapestry by François Coppens, was designed to make a nice match with simple furniture. This was demonstrated at Rijksstudio m2, a presentation by Droog and Rijksmuseum during Salone del Mobile in Milan in April. Another great example can be found in the Library at Hôtel Droog in Amsterdam, where the walls are decorated with the floral mural “Flowers”.

Rijksmuseum DNA
Hang one of 18 famous paintings from the Rijksmuseum on your wall with Colour DNA wallpaper. Irma Boom created this by using the colour palette she deveioped as part of the new house style for the reopened Rijksmuseum in 2013. She spent ten years deconstructing works of famous painters like Vermeer and Rembrandt to substract their colour DNA – the six colours that make up the painting. These colour schemes are now available as wallpaper in narrow or broad striping that you can mix and match.

Old Masters
Always wanted a Vermeer or Rembrandt on your wall? Mieke Gerritzen’s Old masters offers you a wall full of famous painters. This wallpaper design creates a beautiful contemporary diagonal pattern appear from a distance.

The wallpaper collection will be available on droog.com and at the Droog Store in Amsterdam from September 2nd from 199.00 EUR (per roll/4,38 m2).

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Take a look: Droog interior design

Posted:  May 21st 2014

What can Droog do for a home or work space?

We like to share our expertise in interior products and projects in our brand new look book for 2014. The lifelike interiors display our products in inspirational settings for a house, hotel, bar, garden, office or shop.

Modern, economic, extravagant or classical, Droog products fit almost every style and add a timeless value to a home or office. Different exciting and colourful interior settings reveal how small additions and adjustments can turn a tiny space into an environment with deluxe feel. That is the intrinsic value of our well-designed objects.

Who better than the designers that developed your favorite products, can design a space that will wow you even more?

Go ahead and take a look.

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Rijksmuseum and Droog present during Salone del Mobile Milan

Posted:  April 10th 2014

Rijksstudio m2: dressed with fantasy, a new environment for minimalism

Inspired by the rich collections of the Rijksmuseum, Droog created a setting for a studio – entrance, bedroom, kitchen, living and dining. This presentation is complemented by wallpaper that renowned graphic designer Irma Boom subtracted from works of famous painters like Vermeer and Rembrandt in the museum’s collection. Additionally Droog presents new products, first on display in Milan last year, and now available to the public.  

Rijksmuseum: Rijksstudio m2
Rijksstudio m2 is a setting for a studio in which the richness of the Rijksmuseum collection resonates in walls and ceilings. 18th-century tapestry is transformed into wallpaper, a painting with birds and clouds is part of a reflective gradient wall in the bedroom and 17th-century landscape paintings are animated. The sober furniture in the space forms a sharp contrast with this elaborate treatment, but is just as much inspired by the Rijksmuseum collection. The pieces reflect the furniture as depicted in homely settings in famous paintings. A bath tub, a daybed, a writing desk, a mirror, a night stand, and a candleholder are all carefully executed in wood and leather in a new appearance. Minimalism in a new environment dressed with fantasy!

Renowned graphic designer Irma Boom created wallpaper that complements the presentation using the colour palette she deveioped as part of the new house style for the reopened Rijksmuseum in 2013. This so-called DNA of the Rijksmuseum is based on the highlights of the collection and is used in a variety of different visual manifestations.

Rijksmuseum: Rijksstudio m2 is supported by Heineken.

Droog products
A range of new products inspired by the Rijksmuseum collection is now available, such as glass series AA, 3D printed napkin rings and the rubber tablecloth Table skin. Droog also presents new products from The New Original series, inspired by iconic Chinese products, such as lampion lights and Tea for one and two teapots by Richard Hutten.

Join us in Milan
April 8th – 13th
Tue – Sat 11.00 – 20.00 / Sun 11.00 – 19.00
Via San Gregorio 29, 20124 Milan
Public transport: Tram 1, 5 or Metro Line 1, 2, or 3

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