Archive for the ‘Uncategorized’ Category

Tree of Light by Studio Droog revealed at Rijksmuseum

Posted:  December 6th 2013












Today the Rijksmuseum revealed the Tree of Light designed by Studio Droog, the largest holographic projection of a classic Christmas tree to date. Tree of Light lifts the crowd’s holiday spirits by changing shapes and colours; from blue to green, adding lights, stars and waving branches. The projection is on display until January 6th 2014.

This project is the second collaboration in digital form between Droog and the Rijksmuseum after introducing Rijksstudio last year, discovering digital options for the museum’s rich collection of masterpieces.

Alongside Tree of Light, the Rijksmuseum shop offers a range of Droog products inspired by museum pieces for sale, including Table skin embroidery (tablecloth), Pleated collar (napkin ring) and Still life with flowers (tattoo).

Thank you and congratulations, Rijksmuseum!
Droog would like to thank the Rijksmuseum for the fantastic cooperation, as well as for the confidence and courage that the Rijksmuseum shows in our joint projects.  
Of course, the Tree of Light  would not have been such a success without the help of Beambrothers,, Ahola Production Design, Van Dik Hout Group and all the other people who have helped making this project a success, thank you!
And congratulations to Wim Pijbes on being voted Dutchmen of the year!

The sweater collection of Loes Veenstra

Posted:  September 30th 2013

Since 1955, Loes Veenstra has knitted over 500 sweaters that she stored in cardboard boxes in her home at 2e Carnissestraat in Rotterdam. The sweaters have never been worn.
Museum Rotterdam discovered the collection, and with Wandschappen invited designer Christien Meindertsma to develop a book, Het Verzameld breiwerk van Loes Veenstra uit de 2e Carnissestraat.
Droog is pleased to present the book along with a selection of sweaters from September 27th until October 31st. The sweaters and the book will be available for purchase.

On October 31st, ROOMSERVICE cafe and tearoom at Hôtel Droog will auction a number of unique sweaters over a lively dinner event. A chance to bid on your favourite sweater from by Loes and to welcome the winter in glorious colours.

Het Verzameld breiwerk van Loes Veenstra uit de 2e Carnissestraat
design: Christien Meindertsma
photography: Mathijs Labadie, Roel van Tour,
Christien Meindertsma
commissioner: Wandschappen, Museum Rotterdam
publisher: Stichting Kunstimplantaat

Droog store soon to open in Hong Kong

Posted:  September 25th 2013

Soft opening of Droog Hong Kong in November 2013 – Official opening on the 10th of December!

European Design Award for Hôtel Droog

Posted:  June 20th 2013

SILO wins another award! They received a Silver European Design Award for Hôtel Droog in the category Brand Logo.

“SILO created a visual identity and signage system inspired by American motel signage. Bright light, color and specific forms characterize these signs along the highways. Within the identity, SILO recomposed these style elements and stripped them of all color into a contemporary, dry graphic interpretation, appropriate to the Droog brand.”


Guests #3 @ One and Only Bedroom in Paris

Posted:  June 13th 2013

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the Hôtel Droog experience. The last guests just checked out:

Hello! We arrived @ Hotel Droog in Paris

Our bed for the night

Exploring the shop…

Taking a bath before going to bed
Goodmorning.. Breakfast is being served…

Bye bye Hotel Droog..

Guests #2 @ One and Only Bedroom in Paris

Posted:  June 11th 2013

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the Hôtel Droog experience. Check out their photo dairy:
















Arrived at Hotel Droog at Merci, Paris













Tonight I’m actually gonna sleep in a concept store. Every girl’s dream!

 Hmm what to wear today? Waking up in an empty Merci at Hotel Droog. I think I’m going for this Isabel Marant outfit 😉













Bath with a view. I’m staying at Hotel Droog in Merci. Having the complete concept store for ourselves. #feelinglikeakidinacandystore


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Guests #1 @ One and Only Bedroom in Paris

Posted:  June 10th 2013

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the Hôtel Droog experience. Check out their photo dairy:

Our beautiful room.

It’s time to wake up. Breakfast is ready. Cup of tea served.

The picture says it all..!
Merci mERCI MERCI Merci MeRcI merci M-e-r-c-i Mercl

All in one carpet from Gafsa region (Tunisia) at Hôtel Droog

Posted:  May 29th 2013

Droog presents in partnership with United Nations Industrial Development Organization (UNIDO), SeeMe and Studio Droog the “All in one carpet – Gafsa region”. This special edition of carpets in various sizes and patterns was designed and executed in Tunisia by four artisans from Gafsa region, one of the most ancient but yet least developed region in the country, and a nesting place for the Jasmine revolution. The carpets will be exhibited at Hôtel Droog in Amsterdam from May 16 – June 30, 2013.

Studio Droog introduced one of their design concepts ‘The All in One carpet’ as an open format for the four artisans involved. The format, served as an “open yet unifying umbrella” combining local design and execution in diverse styles and techniques. Instead of imposing  externally designed patterns, Droog’s approach served as inspiration and guidance, leaving each artisan free to design and execute sections in his or her own style and technique.

The outcome is a family of nine carpets summing up to 20 m2 whose product development process created stronger ties amongst the artisans, reframing historical patterns and techniques in a contemporary context. The exhibition also features other carpets designed by the artisans after the workshop with Studio Droog.

The carpets act as a structure for cooperation revitalizing the region’s ancient glory. Traces of patterns used in the Gafsa carpets go back 15,000 years to the Capsian civilisation. Paul Klee saw in them the first expression of cubism and, during the centuries, they have been influencing many more artists such as Kandinsky and Macke.

The project is part of a multi-agency programme in Tunisia funded by the Spanish funds for achieving the Millennium Development Goals (MDG-F), and implemented by UNIDO with the aim of helping achieving full employment for Tunisian youth. The project intervenes along the entire regional value chain of the carpet production, through a series of interventions to ameliorate the soft and hard skills of the artisans while improving their livelihoods, increasing their productive capacity and granting access to new markets.

Fair Design has framed the partnership. Introduced by SeeMe, further explored by Studio Droog, and endorsed by UNIDO, Fair Design advocates for the development of design products that uses local skills and knowledge for promoting sustainable socio and economic growth.

SILO wins Silver ADCN Lamp for Hôtel Droog Identity

Posted:  May 14th 2013

SILO has been awarded a Silver Lamp at this year’s Art Directors Club Netherlands, (ADCN), awards. They won the lamp in the category of House Styles for their creative and innovative design of the Hotel Droog Identity.

Voulez-vous coucher avec Droog?

Posted:  May 8th 2013

Droog is taking over the infamous Merci store in Paris for 14 days. Three lucky couples will be offered the chance to stay the night in the Merci Store on the 5th, 6th or 7th of June, where they can sleep amongst iconic Droog products and live the Hôtel Droog experience. Guests can check in after hours and check-out the next morning at 9.00, just before the ‘hotel’ opens its doors to the public.

One of these lucky guests could be you. How? The only thing you have to do is tell us in 1 sentence ‘why you should be the lucky one or two…’  to spend the night with us at ‘The One and Only Bedroom’ rsvp: before the 22nd of May, 2013.

The rooms are now fully booked!

During D’DAYS (designer’s days) editions 2013 Parisians can get an enticing glimpse of its Fairy tale garden, mini Fish restaurant and the One and Only bedroom, together with a magnificent view on the city of Amsterdam. The event will also feature a tattoo parlor and the chance to sleep right in the middle of the Merci store. Hôtel Droog is based in Amsterdam, but the concept can pop up anywhere and will never appear the same.

Where: Merci @ 111 Boulevard Beaumarchais, 73003 Paris, France

When: June 4th – June 15th 2013