Young people would rather be self-employed than work for a boss under fixed employment.
This is In sharp contrast with Dutch government policy that is aimed at creating more fixed employment.
This is just one of the many results Droog/OSCity uncovered in its’ research on youth in the Dapperbuurt (a neighborhood in Amsterdam). The report was commissioned by the City of Amsterdam.
In an effort to identify the aspirations, needs and desires of the Dapperbuurt youth, Droog/OSCity developed a playful online survey that spoke to young people in a similar way they express themselves online. For this, 800 Instagram profiles of youth were scanned. Our campaign on Facebook and Instagram to fill in the survey, reached 11,500 people.
The most important question posed in the survey was: “Do you want to turn your passion into your job?” No less than 366 young people from Dapperbuurt took the survey. The majority of respondents reported valuing freedom and independence in their careers over working for a boss under fixed employment. Most surveyed prefer to work independently in the creative and care sectors in particular.
Remarkable to note, although these young people are mainly occupied with their own identity (especially online), they also feel very connected to their local neighborhood. Many respondents expressed they would like to actively help and collaborate with others in their community.
While the Dapperbuurt youth aspire to work for themselves, they often lack the necessary tools and feel insecure when it comes to setting things into motion. Many lack financial resources, contacts and basic knowledge of regulations and commercial experience along with a physical workplace.
Droog/OSCity’s advice is to create a neighborhood “Hub” as a launch platform, a space where personal growth, work ambitions and leisure time intertwine. The Hub would take center stage to coach youth on nurturing the aforementioned tools they lack to realize their dreams. The model of the high-tech start-up accelerators – such as RockStart and Startupbootcamp can also be applied to other sectors. Our aim is to connect the notion of start-ups to the core values of the city of Amsterdam: creativity, innovation and entrepreneurship. In this way, new opportunities for new generations of self-aware youth will follow: from smart city to smart societies.
The survey in the Dapperbuurt is part of the Design+Desires program by Droog/OSCIty. Click to find the full report “Me, Myself & My Job. Space for starters”.
From Screw to City
At the 4th Mercado Arte Design (MADE) in São Paulo (Brazil), Droog presents ‘From Screw to City’, showcasing that Droog explores for more than 23 years all dimensions of human life – from the smallest detail to the bigger picture – from screw to city!
At MADE 2016 Droog is awarded ‘Designer do Ano’ (Designer of the Year)
Mercado Arte Design (MADE) in São Paulo (Brazil)
Opening hours: Tuesday – Friday 13h – 21h
Saturday 12h – 21h
Sunday 12h – 20h
Location: Jockey Club de São Paulo – Av. Lineu de Paula Machado, 1.173 (vallet no numero 1.263) – Cidade Jardim, São Paulo, Brazil
Tuesday to Thursday
Friday to Sunday: R$ 20
For the elderly and students: R$ 10
Droog is commissioned to redesign the CACAU cultural center in São Tomé. The aim is to contribute to a sustainable socio-economic infrastructure. Therefore 25 local women and men under guidance of textile designer Nikkie Wester will be trained for 4 weeks to weave and dye banana fiber.
Together they make a huge textile for the interior. After completion, they can use their newly learned skills for their own economic actvities and other projects.
On Thursday April 7, 2016, Renny Ramakers will give a presentation at the Penny Stamps Speaker Series in Ann Arbor (MI). She will talk about her inspiration and work, and Droog’s latest people-centered urban research-and-do program called Design+Desires. Renny will tell something about her fascination with Russian constructivism and De Stijl movement, and how this has influenced on her path and that of founding Droog and its many different projects. The Penny Stamp Speakers Series offers a unique art & design education within the University of Michigan. Focusing on creative practice as an engine for cultural change and innovation.
Thursday April 7, 2016
603 E. Liberty Street
Ann Arbor, MI 48104
The event is free of charge and open to the public.
A project by the Droog Foundation, Design+Desires examines how to link the dreams, passions, desires and needs of citizens to their virtual and real daily experiences. The latest investigation for D+D has been given the go-ahead by the city of Amsterdam, and visits the neighbourhood of Dapperbuurt.
From September to December 2015, we will examine the passions of Dapperbuurt residents through two key layers – conducting various data capture and responding to that data with design solutions to present alternative economy solutions to policy-makers. In the first layer, we will conduct a social quick-scan of Dapperbuurt with the help of a technological tool developed by Mark van der Net of OSCity. This tool will extract soft data information of Dapperbuurt citizens by tapping into content linked to personal activities and passions which citizens have posted on the web. This tool will be supported by IRL data capture through in-depth interviews with Dapperbuurt citizens, also focusing on their passions – conducted by public space designer Jan Konings and artist Jan Rothuizen.
By collating these desires we meet the second layer of the Dapperbuurt project. We will translate the collected data into innovative design solutions to solve local problems and explore new opportunities within Dapperbuurt. Using the qualities of design, we intend to find alternative economies (not a money economy) through the mechanisms of citizen passion and leisure time. Keep up to date on the project here: http://www.designdesires.org/projects/77.
Join us for the Summer Program at Hôtel Droog as graduates of Sandberg Instituut’s Design Department present a collection of local and global stories told through film, image, sound, touch and taste. Embark on a journey of mass image culture through the experience of massage, learn about the status quo of Greek democracy with an improvised souvlaki, watch the unfolding of a romance in Surinam, take a taxi ride to hear about Russia’s informal economies and envision with us the coming of a Dutch mountain.
This event is curated by Agata Jaworska. With special thanks to the A/V department at Sandberg Instituut for their support.
For more information on the Design Department at Sandberg Instituut please visit sandberg.nl/design
In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.
Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.
The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.
Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.
About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, fuorisalone.it and lovli.it.
Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!
Image by Pieralberto Faggian
In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.
Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.
The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.
Note to press
Press Preview: 14th April 10.30-12.30h
For images and more information please contact Lara Mikocki at:
email@example.com, +31 6 83 66 96 49.
April 14th – 19th
Mo – Sun 10.00-19.00h
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia