Young people would rather be self-employed than work for a boss under fixed employment.
This is In sharp contrast with Dutch government policy that is aimed at creating more fixed employment.
This is just one of the many results Droog/OSCity uncovered in its’ research on youth in the Dapperbuurt (a neighborhood in Amsterdam). The report was commissioned by the City of Amsterdam.
In an effort to identify the aspirations, needs and desires of the Dapperbuurt youth, Droog/OSCity developed a playful online survey that spoke to young people in a similar way they express themselves online. For this, 800 Instagram profiles of youth were scanned. Our campaign on Facebook and Instagram to fill in the survey, reached 11,500 people.
The most important question posed in the survey was: “Do you want to turn your passion into your job?” No less than 366 young people from Dapperbuurt took the survey. The majority of respondents reported valuing freedom and independence in their careers over working for a boss under fixed employment. Most surveyed prefer to work independently in the creative and care sectors in particular.
Remarkable to note, although these young people are mainly occupied with their own identity (especially online), they also feel very connected to their local neighborhood. Many respondents expressed they would like to actively help and collaborate with others in their community.
While the Dapperbuurt youth aspire to work for themselves, they often lack the necessary tools and feel insecure when it comes to setting things into motion. Many lack financial resources, contacts and basic knowledge of regulations and commercial experience along with a physical workplace.
Droog/OSCity’s advice is to create a neighborhood “Hub” as a launch platform, a space where personal growth, work ambitions and leisure time intertwine. The Hub would take center stage to coach youth on nurturing the aforementioned tools they lack to realize their dreams. The model of the high-tech start-up accelerators – such as RockStart and Startupbootcamp can also be applied to other sectors. Our aim is to connect the notion of start-ups to the core values of the city of Amsterdam: creativity, innovation and entrepreneurship. In this way, new opportunities for new generations of self-aware youth will follow: from smart city to smart societies.
The survey in the Dapperbuurt is part of the Design+Desires program by Droog/OSCIty. Click to find the full report “Me, Myself & My Job. Space for starters”.
At the Next City Living Lab during the Beijing Design Week (23/9 – 7/10, 2015) the beta version of the Social City online platform will be launched.
Cities are becoming larger and larger, smarter and smarter. Technology is supposed to solve all city problems. Governments, companies and urban planners are eager to do so. But what about citizens? What do they think? Can they have a say? In Social City they have!
Social City is an online platform which, via a game-like experience, invites CITIZENS all over the world to share their dreams, desires, and needs. This input will generate a virtual city. People can build a house, define their neighborhood, envision their community, arrange their mobility, choose their economy, and can even decide how to rule Social City.
Multiple choices are possible. People can check out what other Social Citizens are dreaming of doing and being. If they become inspired by them and want to revise their city, they could simply create a new avatar and play the game again. The more people participate, the more Social City will grow.
In Social City the citizens take the lead, and experts in architecture and city planning are invited to reflect on the shared desired elements which constitute Social City. It challenges top down city planning. The platform is a unique online combination of shared dreams and desires of citizens, hard data and discourse by professionals.
The platform is part of the Social City project at Shenzhen Urbanism/Architecture Bi-City Biennale (UABB, 1/12/205 – 1/3/2016), curated by Renny Ramakers (Droog Foundation/Design+Desires).
Social City platform is curated by Renny Ramakers in collaboration with Mark van der Net (OSCity). Technical implementation: OSCity. Graphics: Thonik.
Exhibition venue in Beijing: The Nurturing House, Sanjing Hutong No. 21, Dashilar, Xicheng District, Beijing, 100051