On the January 23rd Design+Desires organized the ‘Dappere Ondernemers’ (brave entrepreneurs) public meeting in Amsterdam. Young entrepreneurs, residents, and business people from in- and outside the Dapperbuurt neighborhood in Amsterdam came together to pulse interest and discuss developing a neighborhood entrepreneurial hub, run by and for youngsters.
The meeting was a continuation of our research-and-do project ‘Me, Myself & My Job’ (2016) conducted in the Dapperbuurt neighborhood of Amsterdam. This research centers on youngsters and their dreams in relation to work and free time. Our findings show that majority of young people surveyed would rather be self-employed than work for a boss under fixed employment. However, the majority also expressed they often lack the necessary tools and feel insecure when it comes to setting things into motion. Our proposal was to create a ‘Hub’ as a launch platform, a space where personal growth, work ambitions and leisure time could intertwine. This hub could be modeled like the high-tech start-up accelerators – such as RockStart and Startupbootcamp- and run by youngsters who would like to start or already run their own business.
Various entrepreneurs and locals attended the meeting held in The Jungle Amsterdam, in the heart of the Dapperbuurt. After her presentation, Renny Ramakers asked the audience for feedback on the framework ideas she has for such a Hub. During the open mic, several youngsters and neighbors expressed their willingness to participate. The evening connected many people in the neighborhood who may have otherwise not known one another. A resident from the Dapperbuurt expressed his joy and noted if he had not come across our Facebook promotion, he would not have known all the young entrepreneurs in his neighborhood. He works as a coach in daily life and said he would be delighted to contribute to the Hub. Another entrepreneur, a lawyer shared his thoughts and offered his support in way of advice to youngsters in their initiatives for the Hub. Several civil servants of the Dapperbuurt were also in attendance. One of them told the youngsters that the City of Amsterdam might explore the possibilities to facilitate such a Hub.
Renny Ramakers emphasized that key to getting the Hub off the ground is that the youngsters themselves initiate its’ creation with plans and needs. Therefore Droog will offer practical support by means of creating a Supervisory Board with seasoned and well-experienced entrepreneurs who will coach the Hub-organizers.
One young entrepreneur, Irene Drexhage was inspired to take the lead. She is now the chairman of a group of 18 youngsters that expressed interest in setting up a hub. The day after the event, Renny Ramakers and Irene Drexhage were interviewed by business radio BNR Zakendoen to talk about the project.
The next step will be a follow-up meeting between the Supervisory Board and the group of youngsters who want to run the Hub. This is just a start. We think the Hub concept could be carried throughout the Netherlands.
The public meeting was organized via a poster campaign of the same name shown the weeks prior in 40 bus stops throughout Amsterdam East. Via a Facebook promotion, Droog interviewed and hand-selected 17 young, proud and successful entrepreneurs to showcase on the posters.
Stay tuned to the Design+Desires program for updates.
Photography by Dario Pequeno Paraiso
After Droog’s weaving workshop in July in Sao Tome, a group of passionate locals continue to use their newly acquired skills to weave a 90m long curtain. The curtain will offer their local cultural center, Cacau the possibility to divide and open the space according to their needs.
For the Cacau project textile designer Nikkie Wester translated the traditional Gobrlin technique into a contemporary weaving method. Only weaving the outlines of the pattern.
Meet the weavers of Cacau.
From left to right: Engrácia Isabel, Gualter Martinho Henrique, Alzira Medeiros, Sonia Mendes, Luisa Monteiro, Guimarley Oliveira, Angelina Cabral Cuba, Silania Pascoal Domingas, Etelvina Monteiro, Fernanda Mendes Vaz da Silva, Nilza Piedade, Eusébio Dias Fernandes, Alaize Martins Vincente, Seli Soares Martins, Nilsa Elvira, Eula Fonseco Sousa Pontes, Irodina Almeida, Marlene Soares, Cremilda Vaz da Conceição Santana, Manuel do Espírito Santo Santana
This magical botanical garden belongs to São Tomé local, Olivia. Weavers of the 90m long curtain designed by Droog have been utilizing Olivia’s plants as natural dyes for the curtain’s fibers. We can’t wait to see the results!
The indigo plant is native to São Tomé however there were no current applications of indigo use as dying material on the island. The curtain will be made from local non-toxic dyes and materials found on the island of São Tomé such as banana fiber and pigments from plants and minerals.<Br><br>
The weavers brought their first visit to the cultural center, where eventually the curtain will hang and construction on the building’s interior will begin this winter.
Sexy news…Droog’s Splendor in the Grass exhibition is extended for another 6 months at the Museum of Sex. More than 15.000 people have visited Droog’s erotic campsite. Curious? See you in Manhattan! Read more here
From Screw to City
At the 4th Mercado Arte Design (MADE) in São Paulo (Brazil), Droog presents ‘From Screw to City’, showcasing that Droog explores for more than 23 years all dimensions of human life – from the smallest detail to the bigger picture – from screw to city!
At MADE 2016 Droog is awarded ‘Designer do Ano’ (Designer of the Year)
Mercado Arte Design (MADE) in São Paulo (Brazil)
Opening hours: Tuesday – Friday 13h – 21h
Saturday 12h – 21h
Sunday 12h – 20h
Location: Jockey Club de São Paulo – Av. Lineu de Paula Machado, 1.173 (vallet no numero 1.263) – Cidade Jardim, São Paulo, Brazil
Tuesday to Thursday
Friday to Sunday: R$ 20
For the elderly and students: R$ 10
Droog has been commissioned to redesign the CACAU cultural center in São Tomé. The aim is to contribute to a sustainable socio-economic infrastructure for the island’s cultural center that celebrates art, music, fashion, film and food.
Throughout the project, Droog encourages the local community to participate in the project to further forge a community home. In the coming months, construction for the redesign of the interior of CACAU will take place. Droog is currently holding a workshop on the island to realise an important element for the new interior, a 90-meter long curtain designed specifically for the center’s new look.
Under guidance of textile designer Nikkie Wester, a community of around 25 men and women living on the island are being trained to weave the substantial textile. The newly learned skills and techniques hope to inject fresh economic activities into the community, as well as support the existing island-artisan activities.
The curtain offers CACAU the possibility to divide and/or open the space according to the needs of the center. It will ultimately represent the collective identity of the community, through the stitch of each individual. The artwork is rich in personality and identity and combines visual references of São Tomé’s flora and fauna, made from local non-toxic dyes and materials found on the island (such as banana fiber and pigments from plants and minerals). A poem dear to São Tomé, written by Alda Espírito Santo will lace the bottom edge of the artwork, uniting the piece. The fundamental idea of the collaboration was to recycle and use as many local materials and waste items as possible to realize the project.
The process involves locally handmade tools and looms, with one-on-one weaving guidance by Nikkie. The men and women began with smaller looms for training, and will eventually move to 5 larger looms (working with 3 people per loom) in order to realise the full design.
The training period also involves comprehensive dying techniques, mainly using an ancient tint called indigovera tincture (Indigo). The indigo plant is native to São Tomé however there were no current applications of indigo use as a dying material. The group who will assist in dying process is made up of 5 people, from a small cooperative called Uê Tela based in São Tomé. Other colours used in the CACAU project are a very dark grey/green, green, light green, yellow and pink, which are already being produced by Uê Tela from all natural materials.
The mission of the CACAU center is to enhance and develop cultural enterprise in the community, where even the redesign intertwines this mission in the minutiae of its development. Though the completion of the build is a few months away yet, the spirit of the Center is still very much awake.
Our local man on the scene, Dário Pequeno Paraíso is providing his talents to document the process. Keep up with Droog on social media to follow the process!
all images by Dário Pequeno Paraíso