The Droog pop-up store is a time-limited and unfixed-location shop concept. For this concept, visual communications bureau Thonik created a count-down system out of the original Droog logo; a clock designed for shopping hours only.

Our first pop-up store, named 240 hours shop, settled down in Brussels, Belgium, in July 2007. During 240 shopping hours, the visitors could experience the sense of Droog while watching our graphic time logo counting down for the inevitable vanishing point.