Material Matters: a future furniture fair

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date: April 17-22, 2012
location: Milan, Italy
company: Material Matters: a future furniture fair

Our economic system is in turmoil. Our resources are becoming scarce. In the meantime, we stick to the same economic models, producing more products, producing more waste.

What if, in an alternative economic model, income tax is replaced with tax on raw materials? What would this mean for the design industry? Will designers offer alternative ways of creating materials, will they specialize in upcycling, concentrate on services, go digital, or do something else?

During the International Furniture Fair in Milan, Droog presented “Material Matters: a future furniture fair,” featuring 20 design companies—both real and imagined—that might come to thrive given the change in policy. The imaginary future fair aimed to inspire designers to develop alternative business models urged by material scarcity and economic upheaval, striving for a real fair next time. Material Matters took part in Domus Open Design Archipelago, a collective laboratory that previews the future of design, located at the beautiful Palazzo Clerici.

Credits Concept and direction: Renny Ramakers (Droog) Content and project manager: Agata Jaworska (Droog) Exhibition and brand graphics: TD (Theo Deutinger, Stefanos Filippas, Elisa Mante, Ana Rita Marques, Delfin Novoa) Presentation partner: Domus Featuring work by: 2012Architecten, anothermountainman, Christien Meindertsma, Dirk Vander Kooij, Droog, Fernando Brízio, Han Koning, Humade, Jet Vervest, Joshua Klein, Louise Maniette, Markus Kayser Studio, Studio Swine (Alexander Groves, Azusa Murakami, Kieren Jones), Suzanne Lee, Tarmo Piirmets, Tejo Remy 
Droog intern: Luis Giestas
Droog Lab: Here, there, everywhere Material Matters is part of the Droog Lab series, ‘Here, there, everywhere’. The series speculates how situations worldwide can inspire new directions for design. Project locations include New York, Moscow, Belgium and China. The initiative is funded by Dutch Ministry of Education, Culture and Science, City of Amsterdam and local partners.
Material Matters is inpired by “Het kan dus tóch anders,” by Maarten Keulemans, published by Volkskrant, January 7, 2012.

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