Droog unveils first product for new digital collection of the Rijksmuseum
As a prelude to its reopening 13 April 2013, one of the world’s leading museums, the Rijksmuseum in Amsterdam, launched Rijks Studio, a ground-breaking new online presentation of 125,000 works in its collection. Rijks Studio invites members of the public to create their own masterpieces by downloading images of artworks or details of artworks in the collection and using them in a creative way. The ultra high-resolution images of works, both famous and less well-known, can be freely downloaded.
To celebrate this digital milestone, the Rijksmuseum is asking leading international artists, designers and architects to become pioneers of Rijks Studio by selecting one work from the collection and using it creatively to create a new artwork. These will be released in the run up to the reopening of the museum. A creation by Droog was the first work to be unveiled. Droog created a tattoo inspired by a flower painting in the collection called Stil life with flowers by Jan Davidszn. de Heem from the 17th Century. Droog is working on more inspiring products for Rijks Studio which are soon to be released.
Taco Dibbits, Director of Collections, said: ”The Rijksmuseum is a museum for and of everyone, and with the launch of Rijks Studio we are excited to share the extensive collection with art lovers around the world using the latest digital technology. We created Rijks Studio based on the belief that the collection of the Rijksmuseum belongs to us all. The collection inspires, we want to unleash the artist in everyone.”
www.rijksmuseum.nl
