Archive for November, 2012

NEW product: For everything there is a season

Posted:  November 23rd 2012

Droog releases For everything there is a season – a set of 12 tea towels by graphic designer Annelys de Vet. For everything there is a season is a series of traditional Dutch chequered tea towels, one for each month, like a calendar. The months of the year are marked with words illustrating cultural, historical or botanical characteristics of the twelve months in the Netherlands. Dutch narratives are woven between past and future…

(The design graphics are based on the ‘Kalender Puttershoek’ by Annelys de Vet, 2011. Courtesy SKOR and Gemeente Binnenmaas.)

Q&A with Annelys de Vet

Q: What is the idea behind this design?
Each month reflects upon cultural, historical or botanical characteristics in the Netherlands, marking the seasons of our collective narratives. On the towel of February for instance, a month in which many floods have taken place, several architectural water management devices are described. April displays its weather circumstances in a rich and poetic vocabulary. The countries in July are surprisingly the current top 20 immigration states, and the increasing amount of summer festivals taking place at sultry summer nights can be enjoyed in August. October reads the process of sugar making, which has become a slowly disappearing industry; and December memorises the international mixture of ‘speculaas’ spices. In this way the set as a whole reflects upon shifting identities in the Netherlands, highlighting their brightly coloured roots and avoiding stubborn cliché’s. In that way this set of towels can be seen as a tool for the household to rewrite our histories.

Q: How does this design relates to your other work?
At the design-department of the Sandberg Instituut – of which I am the head – we question how design can be a ‘radar’ for social change. We see designers as critical agents of processes,  who govern communication, reflection, understanding, debate, collaboration and cross-fertilization. As responsible professionals and dedicated enthusiasts, they can visualize new vistas and communicate through designed languages to engage with social issues. It is in this perspective that I also see my own practice. The set of towels, as well as the ‘My cup of thoughts – coffee cups’ for Droog and the growing series of Subjective Atlasses all reflect upon how cultural identities are constructed and deconstructed, and what it implies for our collective morals.

For everything there is a season is now available at our Droog store in Amsterdam and online at (worldwide shipping). There are 12 different designs available for a price of 16,50 Euro each.  Coming soon to retailers worldwide.

Caring to help
Water management devices
Turbulent weather conditions
Breeding birds
Reed culture
Top immigration countries
Summer festivals
Apple and potato harvest
Sugar beet campaign
Returning markets
Multicultural speculaas spices


#1 IRRITATION !?!*?!!! evening event

Posted:  November 9th 2012


Apples infected with knowledges at Hôtel Droog

Posted:  November 9th 2012

At a time when the world is striving for new medicines, alternative fules and facing a shortage of food, the vast field of genetic research cannot be ignored. Synthetic biology promises to, quite literally, change the world. But people get their back up when it comes to science messing with nature, especially if the bit of nature ends up in their bodies or on their dinner table.

During a debate on the 20th of November issues will be questioned such as: Where do people’s perceptions of genetic engineering come from and by what means does the public derive consensus? Are different areas of genetics perceived differently and why are they perceived this way? What is the role of the press, the scientists, and do artists and designers have any role at all?

The discussion will be moderated by Farid Tabarki with guests Charlotte Jarvis (UK artist Blighted by Kenning), Bert Lotz (Head of Applied Ecology, at Wageningen University), Reinout Raijmakers (Managing Director of the Bijvoet Center for Biomolecular Research at the Chemistry Department of Utrecht University), Prof. dr. Gert-Jan B. van Ommen (head of the Department of Human Genetics of Leiden University Medical Center) and journalist Jop de Vrieze

Hôtel Droog
[email protected]
FREE ENTRANCE (Limited capacity of 50 people)

The debate is connected with the exhibition, Blighted by Kenning: apples infected with knowledge by Charlotte Jarvis and the Netherlands Proteomics Centre presented at Hôtel Droog from November 15th – December 6th.

For a documentary on the project please click here




21 Wool Masters At Hôtel Droog

Posted:  November 7th 2012

As part of Campaign for Wool Nederland, the exhibition presents wool design by wool masters from the 21st Century. The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and you, the wool lover. They aim to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.

Curated by Frans Ankoné and Martijn Nekoui

Hôtel  Droog
Staalstraat 7B, Amsterdam

Open from November 6th -11th