Droog 20+ up to a Beautiful Future

Droog celebrates its 20th birthday with a look to the present and future. During the Salone del Mobile 2013, you’ll encounter an abundance of new works, new initiatives and new collaborations. In the LOUNGE are new products of the Droog collection designed by the recently launched Studio Droog and invited designers. In the DINING ROOM you’ll find table top interpretations of the Rijksstudio digital collection by Studio Droog and deJongeKalff. The COPY ROOM celebrates copying China with a new collection. UPSTAIRS is an economic model based on redesigning dead stock. Look out for SCREENINGS featuring new urban luxuries, news on material scarcity, a society without borders, and a beautiful future for nomads of the cloud. For those who regret we are not looking at the past, we’ve also slipped in 20 items, each from a year in the history of Droog. Hospitality courtesy of HÔTEL DROOG, the all new experience in the heart of Amsterdam that has turned the hotel concept upside down. Don’t forget to book a stay at the Amsterdam one-and-only bedroom at the RECEPTION.
Video: Droog director Renny Ramakers talks about two complex projects – a tableware series commissioned by the Rijksmuseum and The New Original furniture and object collection, freely inspired by the Chinese world.
See what light can do.
Philips Lighting presents ‘personal wireless lighting’: light that expresses your mood. Now you can change your lights to any colour or shade, just with your iPhone. Together with our iF Award winning, sustainable light fitting “Drop”, the colours create an immersive light experience. www.lighting.philips.com
During the Salone del Mobile 2013