To mark the quarter-century anniversary Droog presents a new exhibition Then … Now in the lobby of Hôtel Droog. In 1993 Droog debuted with a modest show of offbeat items by Dutch designers. Here young Dutch designers chose to use discarded materials and embraced imperfection, and everyday simplicity with a conceptual twist. Looking towards the future, Droog presents the same designers, but in Then … Now their more recent works are on show. From Richard Hutten to Jurgen Bey, Tejo Remy to Marcel Wanders, the exhibition gives an insight in the new works of Droog’s iconic designers. Then … Now touches upon multiple developments in and around design and connections the past and future.
At the beginning of the 90s one could recognize design a mile away: slick and stylish with a perfect industrial finish. But in the Netherlands, Droog founders Gijs Bakker and Renny Ramakers discovered something completely different. In 1993 Droog presented 16 unconventional products at Salone del Mobile in Milan. The exhibition observed the uncustomary design mentality in the work of great many young Dutch product designers. It was an overnight success. Not only for Droog, but also for this generations of designers.
25 years later time has evolved and designers still create noteworthy and fresh pieces. Then … Now delves in the work of several designers showcasing their latest works. The exhibition also includes work by designers Eibert Draisma, Gijs Bakker, Piet Hein Eek, Jan Konings, Arnout Visser and Ed Annink.