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Lab: Luxury of the North

 Photo by Patrick B. McDermott 

Luxury of the North


date:  2010
location:  Pond Inlet, Canada

topic: sustainability
local partner: University of Alberta
 
Luxury often involves a guilt-free indulgence of resources, whether this means eating too much, frequent flying or purchasing objects with a lot of money. Waste is often a consequence of luxury. 
How does living in an extreme situation such as the Canadian North define 
sustainability?
 
The Droog Lab will explore the cold and “empty” Canadian North in search for luxury, with the belief that sustainability can become the core of luxury goods, experiences and lifestyles. Aspects to be explored may include the local climate, population (whether human, animal or plant), food, transport, communication, culture, education, economy, etc. The result will be a new understanding of sustainability, inspired by the Canadian North.
 
Project team
Renny Ramakers, director (Droog)
Tim Antoniuk, partner (University of Alberta)
Cynthia Hathaway, leading designer
Winy Maas, leading designer (MVRDV, t?f) 
Christien Meindertsma, designer (Flocks)
Pirjo Haikola, designer (The Why Factory)
Ole Bouman, consulting expert (Netherlands Architecture Institute)
Ed van Hinte, consulting expert 
Agata Jaworska, content & project manager (Droog)
Katrin Murbach, Daniela Dossi, Libby Scarlett, Tom Merrell, lab interns (Droog)
 
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