Droog Wearables Project

In 2009, Droog introduced the “Droog Wearables” project, a curated collection that reimagined fashion as a medium for storytelling and conceptual exploration. Unveiled at Droog at Home in Amsterdam, the exhibition featured five mannequins painted by artist Franck Bragigand, each adorned with limited-edition pieces that challenged traditional notions of clothing and adornment.

The collection included:​

– Gluejeans by Gerrit Uittenbogaard: A reinterpretation of denim, emphasising construction and form.​

– Knitted Boots by BLESS: Footwear that blurs the line between garment and accessory, showcasing innovative textile techniques.​

– Floral Shower by Mina Wu: A piece that merges fashion with environmental elements, creating a dynamic interaction between the wearer and the surroundings.​

– Bound by Blood by Katja Prins for Chi ha paura…?: Jewellery that delves into themes of human connection and the body, reflecting on the intimate relationship between adornment and identity.​

This project exemplifies Droog’s commitment to pushing the boundaries of design, encouraging audiences to view wearables not just as functional items but as platforms for artistic and conceptual expression.​