Droog30 @ Salone del Mobile Milano

Nieuwe Instituut organiseert in april 2023 tijdens designbeurs Salone del Mobile in Milaan samen met Triennale Milano een tentoonstelling rond Droog: ‘Droog30: Design of Non-Design?’. Bij het dertigjarig bestaan staan de samenstellers stil bij anekdotes over de totstandkoming en ontvangst van opvallende meubels, woonaccessoires, verlichting en andere producten van Droog. Aan de hand van die terugblik reflecteren ze ook op ontwikkelingen die het design- en medialandschap de afgelopen decennia hebben doorgemaakt.

Samenstellers Maria Cristina Didero en Richard Hutten, een van de oprichters van Droog en die ook het tentoonstellingsontwerp verzorgt, maken ter gelegenheid van de presentatie een soort ruimtelijke vertaling van een twitter-feed. Je stapt als bezoeker binnen in een driedimensionaal meningenlandschap. Zo maken de curatoren de mentaliteit van Droog tastbaar en invoelbaar: nog steeds niet bang voor stevige reacties en onveranderd tegen de stroom in. Er zijn verhalen opgenomen over verschillende (post)moderne Droog-klassiekers. In Huttens inrichting kun je zelf live op locatie en via het twitteraccount @DROOG30 je mening achterlaten over wat je er tegenkomt. De tentoonstelling herovert het publieke debat dat zich tegenwoordig vooral online lijkt af te spelen en verbindt het aan de analoge ruimtelijke ingrepen waarmee de Droog-ontwerpers zich al decennia uitspreken.

Droog30 is tijdens de Salone del Mobile te zien bij Triennale Milano van 15 t/m 23 april, en bij het Nieuwe Instituut in Rotterdam van 2 mei t/m 27 augustus.

Meer informatie over de tentoonstelling vind je hier.

House of furniture exhibition in the Serre

 

 

 

Make sure to come and check out the House of Furniture. On display for the first time in The Netherlands at Hôtel Droog.

House of furniture by Studio Makkink & Bey

Architecture, furniture and storage all in one. Studio Makkink & Bey took standard sheets of ply with CNC cutting, and created a miniature house to stand within larger interiors of offices, studios and lofts.
With walls of stool, bench and table parts that easily come out and assemble, the functionality and character of the house can be changed as more or less furniture is used. This custom designed house offers endless possibilities as furniture parts suit different functions. Easily adapting to the surroundings. Designed in 2009, and presented in Milan, the House of furniture has proven its relevance thought out the years. Efficiently produced while re-using materials.

 

 

Droog wins Milano Design Award for Best Tech

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, fuorisalone.it and lovli.it.

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

CONSTRUCT ME!

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!


Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:
[email protected], +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Location
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

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