Luxury of the North

The Canadian North is simultaneously characterized by scarcity and abundance. Its extreme qualities—extreme coldness, remoteness, lightness, darkness, feasts and famines—shape people’s living practices and ways of using resources. In partnership with University of Alberta, Luxury of the North by Droog with Cynthia Hathaway, Winy Maas (MVRDV, The Why Factory) with Pirjo Haikola (The Why Factory) and Christien Meindertsma explores how qualities of the Canadian North can inspire new urban luxuries and future city concepts.


XXL City by Cynthia Hathaway  Discussion and tasting of giant foods with Renny Ramakers (Droog), Cynthia Hathaway, Mark Gorgolewski, Tim Antoniuk (University of Alberta), Agata Jaworska (Droog) and Misha Glouberman (moderator)
Wednesday, November 30th, 2011 7:00 – 9:00pm Gladstone Hotel 1214 Queen Street West, Toronto rsvp: [email protected] (limited capacity)


Luxury of the North lectures and panel debate featuring: Here, there, everywhere by Agata Jaworska (Droog) Arctic Imports by Pirjo Haikola (The Why Factory) Productivity of Nature by Christien Meindertsma
Tim Antoniuk (University of Alberta) 

Thursday, December 8th, 2011 Lectures & debate: 7:00 – 9:00pm
Drinks: 6:30 – 7:00pm & 9:00 – 10:00pm  Telus Centre

Project team
Director: Renny Ramakers (Droog) Partner: Tim Antoniuk (University of Alberta) Media partner: AZURE Design team: Cynthia Hathaway, Christien Meindertsma (Flocks), Winy Maas (MVRDV, The Why Factory) with Pirjo Haikola (The Why Factory), Mick van Gemert (MVRDV, The Why Factory) and Ania Molenda (The Why Factory), Stuart Sproule (Red Flag Design)  Illustration XXL City: Max Klaentschi with Rachel Harding (Droog) XXL chef: Marc Breton (Gladstone Hotel) Consultants: Ole Bouman (Netherlands Architecture Institute), Ed van Hinte Content & project manager: Agata Jaworska (Droog) Droog interns: Andrew Brash, Daniela Dossi, Jorge Mañes, Tom Merrell, Katrin Murbach, Simon Phillipson, Libby Scarlett  Supported by: Dutch Ministry of Education, Culture and Science, City of Amsterdam, Canada Goose, Gladstone Hotel Special thanks to growers Luke and Christina Melnyk, John Vincent and Brad Wursten, and Dave Reid (Polar Sea Adventures)

Media partner

Azure magazine logo

Droog Lab: Here, there, everywhere Initiated by Renny Ramakers (co-founder and director of Droog), ‘Here, there, everywhere’ offers a new vision on the future of design. In collaboration with designers, consulting experts and local partners, Droog speculates how people in daily situations worldwide can inspire new directions for design. Current and past project locations include Dubai, New York, the Canadian North, Moscow, Belgium and Mumbai. The design outcomes with accompanying essays and interviews will be published in a book in 2012. The initiative is funded by Dutch Ministry of Education, Culture and Science, City of Amsterdam and local partners.