New is the new new by Droog aims to re-direct the creativity of designers by collecting dead stock from around the world and organizing it as raw material for creative re-interpretation by designers. The stock—often functional yet for whatever reason left behind, consists of bankruptcy leftovers, production failures, unsold goods and other assets left behind by the product manufacturing and distribution industry.
New is the new new will explore the re-use potential of such leftovers as a valid approach to innovative product design and development, while saving creative and material waste.
Call for Action
The project has been made possible by Agentschap NL.