Self Food Factory by 5.5 Collective Studio

5.5 Collective Studio
Self Food Factory, 2000

Self Food Factory turned dinner into a playful factory experience. Instead of simply sitting down for a meal, guests became part of the production process themselves.

On the closing day of the exhibition, 5.5 collective invited guests for food at the assembly line. The start was hilarious, with everybody changing into typical factory clothing before stepping into the “food factory.” Ingredients were combined, flavours were mixed, and guests created their own favourite tastes along the way.

Every five minutes, the factory bell announced a new course, reminding the workers to finish their meal and move on. While everyone worked for their food, they also had the chance to eat from unique tableware designed by 5.5 designers in collaboration with the workers of Bernardaud — and somehow, that made everything taste even better.

Humorous, interactive, and slightly absurd, Self Food Factory transformed an everyday activity into a shared experience, reflecting Droog’s playful and experimental approach to design.