The Rijksmuseum revealed the Tree of Light designed by Studio Droog, the largest holographic projection of a classic Christmas tree to date. Tree of Light lifts the crowd’s holiday spirits by changing shapes and colours; from blue to green, adding lights, stars and waving branches.
This project is the second collaboration in digital form between Droog and the Rijksmuseum after introducing Rijksstudio last year, discovering digital options for the museum’s rich collection of masterpieces.
Alongside Tree of Light, the Rijksmuseum shop offers a range of Droog products inspired by museum pieces for sale, including Table skin embroidery (tablecloth), Pleated collar (napkin ring) and Still life with flowers (tattoo).
Droog would like to thank the Rijksmuseum for the fantastic cooperation, as well as for the confidence and courage that the Rijksmuseum shows in our joint projects.
Of course, the Tree of Light would not have been such a success without the help of Beambrothers, Eyris.nl, Ahola Production Design, Van Dik Hout Group and all the other people who have helped making this project a success, thank you!