What was your initial reaction when you read the brief?
“Well, my first reaction was…..that it is a really great idea! To boost the designs of Blokker and the Makro, to really take serious all the industrial production of design in the world. At the same time I thought…. the person who got this idea of saving all the design junk and to bring it back to another level of design and reflection is a genius. No matter what the designers do with it. The idea of pimping up the mainstream is a great statement. It’s not about design these days, its about the message.”
Stay tuned to see how Mieke revived 50 of these safety vests.