Nieuwe Instituut: Droog30. Design or Non-design?

Visit Droog30, an installation about one of the most talked-about of all design labels. In this installation, we see the stories behind Droog’s striking furniture, home accessories, lighting and other products, and feel its impact. The project is curated by Maria Cristina Didero and Richard Hutten.

Bank ‘The Cross’ by Richard Hutten for Droog Design, 1994. Photo courtesy of Richard Hutten.

Expect bold statements like Tejo Remi’s 1991 Chest of Drawers, made from finds that he tied together with a strap. Or the cube-shaped Do Hit Chair by Marijn van der Poll, which the buyer has to literally sledgehammer into an armchair using the tool provided. From Marcel Wanders’ 1996 Knotted Chair to Richard Hutten’s recent Glass Lantern, the name given to the movement by curator Renny Ramakers and designer Gijs Bakker in 1993 is always fitting.

In the installation, the designs are placed in a kind of spatial translation of a social media feed. With this, the curators make the Droog mentality both tangible and comprehensible – ever unafraid of strong reactions and still swimming against the current.

If today’s social media had existed 30 years ago, Droog would certainly have known what to do with it. With its combination of social themes, unexpected finds, magnetic visual language and playful humour, the designers forming this loose-knit collective would surely have had fun with Droog’s followers. The aim was to create remarkable designs for everyday objects, to make the ordinary extraordinary. You could say they were the original design influencers. When they debuted under the name Droog at the 1993 Salone, their objects were audacious and unconventional; now, they are considered icons of ‘Dutch Design’. So how would people react today to Droog’s designs, which were once so controversial and later became models for the mainstream? The installation can be seen from May in the Nieuwe Instituut in Rotterdam.

“Toen Droog in Milaan Dutch Design presenteerde, ging er een schok door de stad.” – NRC, 30 maart 2023 
“By happy coincidence, 2023 is also the 30th anniversary of the Dutch collective Droog Design” – The New York Times, 11 April 2023

Tejo Remy, Rag Chair. Foto: Lisa Guadaire

More information

Droog30. Design of Non-design? is a collaboration between Nieuwe Instituut, Droog en Triennale Milano. The installation is on view at Triennale Milano from April 15-23, and at the Nieuwe Instituut in Rotterdam from May 2 to August 27.

About Nieuwe Instituut

Nieuwe Instituut is the Netherlands’ national museum for architecture, design and digital culture. Located in the city of architecture, Rotterdam, in the Museum Park with Kunsthal Rotterdam and Depot Boijmans Van Beuningen as neighbours, Nieuwe Instituut has various exhibition spaces, a museum shop, a museum café (with the city’s loveliest terrace), an auditorium, educational spaces and a garden. The impressive architecture collection that the institute manages can be freely consulted in the Research Centre.

Nieuwe Instituut focuses on important social developments, such as the housing shortage, the energy transition, the rise of artificial intelligence, mobility, and the use of public space. Designers, including architects and digital makers, can make important contributions to these developments. Nieuwe Instituut showcases the work of designers, brings people into contact with each other, and collects, develops and shares knowledge.

Nieuwe Instituut looks after the history of design. The National Collection for Dutch Architecture and Urban Planning is one of the largest architecture collections in the world. The institute’s depot contains four million items. In addition, the institute is part of a network that works to preserve design archives and garden and landscape architecture archives. The collection features in research and exhibitions at home and abroad.

The past is a source of inspiration for current issues and for shaping the future. In its programme, Nieuwe Instituut connects past, present and future. The institute pays extra attention to important events and developments that have been neglected in the past, such as the work of women in architecture and the influence of the squatters’ movement on urban development.

Nieuwe Instituut is responsible for the Netherlands’ official contribution to the Venice Biennale of Architecture. In recent years, there have also been exhibitions and programmes of activities at the Salone del Mobile in Milan and the biennales in Shenzen, Istanbul and London.

Droog30 @ Salone del Mobile Milano

Nieuwe Instituut organiseert in april 2023 tijdens designbeurs Salone del Mobile in Milaan samen met Triennale Milano een tentoonstelling rond Droog. Bij het dertigjarig bestaan staan de samenstellers stil bij anekdotes over de totstandkoming en ontvangst van opvallende meubels, woonaccessoires, verlichting en andere producten van Droog. Aan de hand van die terugblik reflecteren ze ook op ontwikkelingen die het design- en medialandschap de afgelopen decennia hebben doorgemaakt.

Samenstellers Maria Cristina Didero en Richard Hutten, een van de oprichters van Droog en die ook het tentoonstellingsontwerp verzorgt, maken ter gelegenheid van de presentatie een soort ruimtelijke vertaling van een twitter-feed. Je stapt als bezoeker binnen in een driedimensionaal meningenlandschap. Zo maken de curatoren de mentaliteit van Droog tastbaar en invoelbaar: nog steeds niet bang voor stevige reacties en onveranderd tegen de stroom in. Er zijn verhalen opgenomen over verschillende (post)moderne Droog-klassiekers. In Huttens inrichting kun je zelf live op locatie en via het twitteraccount @DROOG30 je mening achterlaten over wat je er tegenkomt. De tentoonstelling herovert het publieke debat dat zich tegenwoordig vooral online lijkt af te spelen en verbindt het aan de analoge ruimtelijke ingrepen waarmee de Droog-ontwerpers zich al decennia uitspreken.

Droog30 is tijdens de Salone del Mobile te zien bij Triennale Milano van 15 t/m 23 april, en bij het Nieuwe Instituut in Rotterdam van 2 mei t/m 27 augustus.

Droog30 @ Salone del Mobile Milano

Nieuwe Instituut organiseert in april 2023 tijdens designbeurs Salone del Mobile in Milaan samen met Triennale Milano een tentoonstelling rond Droog: ‘Droog30: Design of Non-Design?’. Bij het dertigjarig bestaan staan de samenstellers stil bij anekdotes over de totstandkoming en ontvangst van opvallende meubels, woonaccessoires, verlichting en andere producten van Droog. Aan de hand van die terugblik reflecteren ze ook op ontwikkelingen die het design- en medialandschap de afgelopen decennia hebben doorgemaakt.

Samenstellers Maria Cristina Didero en Richard Hutten, een van de oprichters van Droog en die ook het tentoonstellingsontwerp verzorgt, maken ter gelegenheid van de presentatie een soort ruimtelijke vertaling van een twitter-feed. Je stapt als bezoeker binnen in een driedimensionaal meningenlandschap. Zo maken de curatoren de mentaliteit van Droog tastbaar en invoelbaar: nog steeds niet bang voor stevige reacties en onveranderd tegen de stroom in. Er zijn verhalen opgenomen over verschillende (post)moderne Droog-klassiekers. In Huttens inrichting kun je zelf live op locatie en via het twitteraccount @DROOG30 je mening achterlaten over wat je er tegenkomt. De tentoonstelling herovert het publieke debat dat zich tegenwoordig vooral online lijkt af te spelen en verbindt het aan de analoge ruimtelijke ingrepen waarmee de Droog-ontwerpers zich al decennia uitspreken.

Droog30 is tijdens de Salone del Mobile te zien bij Triennale Milano van 15 t/m 23 april, en bij het Nieuwe Instituut in Rotterdam van 2 mei t/m 27 augustus.

Meer informatie over de tentoonstelling vind je hier.

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

CONSTRUCT ME!

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!


Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:
[email protected], +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Location
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

view on google maps

Rijksmuseum and Droog present during Salone del Mobile Milan

Rijksstudio m2: dressed with fantasy, a new environment for minimalism

Inspired by the rich collections of the Rijksmuseum, Droog created a setting for a studio – entrance, bedroom, kitchen, living and dining. This presentation is complemented by wallpaper that renowned graphic designer Irma Boom subtracted from works of famous painters like Vermeer and Rembrandt in the museum’s collection. Additionally Droog presents new products, first on display in Milan last year, and now available to the public.  

Rijksmuseum: Rijksstudio m2
Rijksstudio m2 is a setting for a studio in which the richness of the Rijksmuseum collection resonates in walls and ceilings. 18th-century tapestry is transformed into wallpaper, a painting with birds and clouds is part of a reflective gradient wall in the bedroom and 17th-century landscape paintings are animated. The sober furniture in the space forms a sharp contrast with this elaborate treatment, but is just as much inspired by the Rijksmuseum collection. The pieces reflect the furniture as depicted in homely settings in famous paintings. A bath tub, a daybed, a writing desk, a mirror, a night stand, and a candleholder are all carefully executed in wood and leather in a new appearance. Minimalism in a new environment dressed with fantasy!

Renowned graphic designer Irma Boom created wallpaper that complements the presentation using the colour palette she developed as part of the new house style for the reopened Rijksmuseum in 2013. This so-called DNA of the Rijksmuseum is based on the highlights of the collection and is used in a variety of different visual manifestations.

Rijksmuseum: Rijksstudio m2 is supported by Heineken.

Droog products
A range of new products inspired by the Rijksmuseum collection is now available, such as glass series AA, 3D printed napkin rings and the rubber tablecloth Table skin. Droog also presents new products from The New Original series, inspired by iconic Chinese products, such as lampion lights and Tea for one and two teapots by Richard Hutten.

Join us in Milan
April 8th – 13th 2014
Tue – Sat 11.00 – 20.00 / Sun 11.00 – 19.00
Via San Gregorio 29, 20124 Milan
Public transport: Tram 1, 5 or Metro Line 1, 2, or 3