unique venue for any type of event
a unique venue for any type of event, rooted in design
Finding the right venue is one of the most important decisions you make when planning an event. Not just because of the logistics, but because the space itself shapes how people feel, think, and connect. At @droog in Amsterdam, we believe a venue should do more than hold people. It should inspire them.
That is exactly what we set out to create. A place where design thinking, purpose-driven work, and sustainability come together, so your event leaves a lasting impression.
why the space you choose matters more than you think
Most people focus on capacity and catering when choosing a venue. Those things matter, of course. But the atmosphere, the story behind a space, and the way rooms flow into each other, those are the things guests actually remember.
@droog is built on Droog Design principles. That means every room, every chair, every detail has been chosen with intention. When your guests walk through the door, they immediately sense they are somewhere different. Somewhere that takes design seriously. And that energy carries into your event.
five spaces, one building, endless possibilities
What makes @droog genuinely unique is that no two spaces look or feel the same. Each room has its own personality, and together they give you the flexibility to host almost any type of event imaginable.
The grand space sits on the ground floor and can hold up to 90 people seated or 160 standing. With a giant sliding door that opens to the garden, it is one of the most versatile spaces in the building. Conferences, panel discussions, networking drinks, pop-up stores, or a full-on party, it handles all of it with ease. The space includes a stage, a beamer, and a sound system, so you are well equipped from the start.
Right next to it, accessible through the grand space or garden, you will find the red space. This is our theatre room. Think bold reds, pinks, oranges, and purples. A round U-shaped tribune with movable cushions seats up to 80 people shoulder to shoulder, though 50 to 60 gives everyone a bit more breathing room. It comes fully equipped for professional shows, presentations, and performances. There is nothing quite like it in Amsterdam.
Head upstairs and you will discover three more spaces, each with its own character. The white space is a bright, airy room with large white windows overlooking the old Amsterdam houses and the garden below. It seats up to 70 in theatre setting or 50 with tables, making it ideal for trainings, meetings, book launches, or even a small concert. It also has a beamer and adapts well to different layouts.
The library is a more intimate setting. Flowered wallpaper based on a Rijksmuseum painting, yellow chairs around a long table, a flat chandelier, and windows looking out onto the garden. It fits up to 10 people and works beautifully for focused meetings or private dinners. Small in size, but big in atmosphere.
And then there is the cafe restaurant at the top of our yellow hallway staircase. Arguably our most beautiful space. The blue butterfly lamp, the inside-out cafe concept, a fireplace, curved white tiled bar and kitchen, and a view over the Groenburgwal canal. It fits up to 180 standing or 70 seated, depending on the setup. Open to the public daily for lunch and coffee, it transforms easily into an event space for any occasion.
one event, multiple spaces
Your event does not need to live in a single room. In fact, some of the best events at @droog use two, three, or even more of our spaces in combination. A keynote in the grand space, breakout sessions in the white space, dinner in the cafe restaurant, and drinks in the garden. The building is designed to flow, so moving between spaces feels natural rather than disruptive.
This flexibility is what makes @droog a unique venue for any type of event. Symposiums, live-stream recordings, product launches, training days, strategy sessions, PhD promotions, weddings, celebrations, and more. Whatever your brief, we can build a setup around it.
sustainability and local thinking built into everything
We do not just talk about sustainability. It is embedded in how the building was designed and how we operate. Local sourcing, responsible materials, and thoughtful construction choices are all part of what @droog stands for. When you host your event here, you are also making a statement about the values your organisation holds.
That alignment between purpose and place is something guests notice. It adds a layer of meaning to your event that a standard hotel conference room simply cannot provide.
design thinking as your event backdrop
There is a reason companies come to @droog when they want to do something different. The environment itself encourages fresh thinking. When people are surrounded by intentional design rather than generic furniture and beige walls, they engage differently. Conversations go deeper. Ideas come more freely. The space does some of the heavy lifting for you.
That is the philosophy behind everything we do. Not to be a backdrop, but to be a catalyst.
practical things worth knowing
Each space comes with its own technical setup. Sound systems, beamers, and staging where relevant. Our team is on hand to help you figure out the right configuration for your event, whether you are hosting 10 people for a private dinner or 160 for a standing reception.
We work with a range of catering options and can connect you with partners who understand our space and our values. And because our building is centrally located in Amsterdam, your guests can arrive by bike, tram, or boat, which feels fitting for a place like this.
ready to find the right space for your event?
Whether you have a clear vision or are still figuring out the format, we are happy to think along with you. Tell us what you are planning, how many people you expect, and what kind of experience you want to create. From there, we can suggest the right combination of spaces and help you build something worth attending.