Droog Las Vegas opened on December 15th. We asked the designer, Marcel Schmalgemeijer a few questions.
What inspired the design?
I had to think of the room with the light floor that is in the Stanley Kubrick movie ‘2001: A Space Odyssey’ (1968). The floor visually elevates the furniture that is placed onto it and you get an enstranging atmosphere when you walk on it.
Can you tell us about the concept?
The key aspect is a strong gesture that is simple, basic and white. It is in stark contrast to Las Vegas, where as I see it, everything is a bit too much. Here the whiteness of the space gives space to the products. They have to do the show…
How do you think the design relates to Droog?
The white and basic aspect relates a bit to Droog. But especially I think the design gives very much space to the products. They have to do the show.
How does this store relate to your body of work?
Simple, basic, a big gesture, and a strong atmosphere.
Though Droog Las Vegas is officially Marcel’s first store design, he designed the 100 dollars or less pop-up store at Pioneers of Change, a festival of Dutch design, fashion and architecture curated by Renny Ramakers in September 2009.