Droog presents a unique pavilion design for Department of Design, providing a temporary hub for the Department’s trade and matchmaking fair in the World Design Capital 2014 running from 8 to 26 July in Cape Town, South Africa.
As part of the Dutch participation in Cape Town World Design Capital 2014, the pavilion will be home to 60 companies with an interest in developing business relationships in South Africa, offering collaborative opportunities in establishing sustainable solutions for the region’s quality of life.
Titled ‘FLOW’, the spectacular structure will occupy a restored Art Deco building in the original Museum District of Cape Town, seamlessly connecting the building’s two levels with a landscape of re-used materials. From second-hand bicycle seats and scrap wood to used carpet tiles and plastic crates, the entire design implements used materials sourced within Cape Town to bring it to life.
“All materials we use are sourced locally and will go back to the source afterwards. The whole process is constantly changing and adapting to what and whom we encounter there.” Eliza Mante – Designer at Studio Droog.
The core concept of the pavilion design is to solely use everything that is already available within the city, this includes services – whereby Droog has engaged with local artisans to contribute to the final design. The forest of scrap materials envelops visitors, inviting them into a new environment to foster discussion, inspire change and exchange of knowledge.
The space features a playground for kids, a café with hanging plants, house-like structures made from tessellating window and door frames, and sound-proofed walls made from egg cartons. The design reflects the shared South African and Dutch practice of introducing life back into used goods, as well as engaging the surrounding community. This is further amplified by the design’s end-of-life, where all materials will be returned to the environment to re-enter the system, through recycling, re-selling or donating. Old chairs might be returned to the carpenters, or scrap-wood resold to scrap sellers.
About Department of Design
Department of Design is a three week-long event that supports sustainability and collaboration. It is the initiative of the Government of the Netherlands as part of their contribution to World Design Capital Cape Town 2014. Representing a R4.5m (300,000 euro) investment, it brings over 60 different Dutch companies together with South African counterparts in a programme that address challenges in water, health, energy, food and urban development and how to co-create sustainable solutions.