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Droog wins Milano Design Award for Best Tech

April 21st 2015

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, and

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.


Droog Foundation presents its latest program: Design+Desires

April 7th 2015

Design+Desires examines how to link the dreams, desires and needs of citizens to their virtual and real daily experiences. The objective is to find solutions and opportunities that can be implemented in the existing daily environment. The ultimate goal is to upscale these towards a larger infrastructure and to develop a conceptual model for a partly self-organizing city.

The program consist of design projects, educational projects, academic research, citizen surveys, exhibitions, expert meetings, debates and lectures. The website of Design+Desires keeps track of all these data and other input by citizens and experts, it archives and visualizes this.

Part of Design+Desires is Social City. This project will be shown at UABB 2015 (Bi-City Biennale of Urbanism\Architecture) in Shenzhen (China, 1 December 2015 – 1 March 2016).

Social City will consist of an interactive website and a connecting interactive installation at the Biennale exhibition. It will form the introduction to the main exhibitions of the Biennale.


Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

April 2nd 2015


Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:, +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

view on google maps


Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

February 26th 2015

Splendor in the Grass
Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

‘Splendor in the grass’ is the title of Droog’s latest exhibition commissioned by New York’s Museum of Sex (MoSEX) as part of the Kinesthesia Series. The exhibition explores the somewhat taboo, yet ubiquitous culture of sex through the means of a camping ground – presenting various camping tents to define and engage the multiplex concept of sex, human relationships and the senses.

A synergy of surrealism and the ‘great outdoors’ functions as a platform to seduce kinesthesia through various microcosms of sensorial activity. The exposé will analyze the identity of sex, connecting visitors to phases of stimulation and the thrill of arousal.

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.


AT HOME DAY & NIGHT – Droog at imm cologne 2015

January 16th 2015

We invite you to visit our showroom at imm cologne. Droog created a small city apartment with a range of new products. Entrance, garden, living and dining room, completed with wallpapers by Studio Droog and graphic designer Irma Boom.

imm cologne
January 19th – 25th
Mo – Sa 11.00 – 20.00h
Su 11.00 – 17.00h

droog showroom
Marsilstein 6d, 50676 Cologne


December 4th 2014

Rijksstudio Award 2015

For the second time in a row the Rijksmuseum is organising the competition ‘Make your own Masterpiece’. The museum invites you to get inspired by the Rijksmuseum’s collection and create your own design using Rijksstudio. Every form of art is allowed – design, fine art, applied art, photography, video – and everyone can enter the competition.

A jury of design experts, including Renny Ramakers, will select three winners. The ten best designs will be exhibited in the Rijksmuseum.
What you can win?

1. € 10,000 Rijksstudio Award 2015
2. € 2,500
3. € 1,000

The winner of the Rijksstudio Award will be announced during the award presentation at the Rijksmuseum on 20 April 2015.
How to join the competition?
1. Fill in the entry form
2. You can register up until 15 March 2015 (closing date)
3. Using the form, upload a PDF file that includes:
o A description of the design and how you developed it (in Dutch or English) of no more than 1,000 words or a video no more than 2 minutes long.
o No more than ten images depicting the design.
o Your name and contact details
*The design cannot be sent in by post.

Award presentation
The winner of the Rijksstudio Award will be announced during the award presentation at the Rijksmuseum on 20 April 2015.

The winners will be selected by an independent jury including:
• Irma Boom (Designer, Irma Boom Office)
• Tony Chambers (Editor-in-Chief, Wallpaper*)
• Taco Dibbits (Director of Collections, Rijksmuseum)
• Mark van Iterson (Global Head Design & Concept, Heineken)
• Thomas Marzano (Global Head Brand Communication Design, Philips)
• Thomas Widdershoven (Creative Director, Design Academy Eindhoven)
• Renny Ramakers (Creative Director, Droog Design)

Need inspiration? Check

If you have any questions or feedback on the Rijksstudio Award, please email
More info:


G-Star RAW for the Oceans at Hôtel Droog

December 1st 2014

Starting December 2nd, Hôtel Droog will showcase a selection of styles from the G-Star RAW for the Oceans collection in a temporary pop up store.

RAW for the Oceans is an initiative retrieving plastic from the ocean and innovating it into denim. G-Star RAW, Pharrell Williams’Bionic Yarn and Parley for the Oceans have joined forces to create collections that make a serious impact on the plastic pollution in our oceans. The initiative is culminated in G-Star collections, made from Bionic Yarn. The collaboration is in cooperation with The Vortex Project. More information at


Elephants, Tattoos, and a Horse head

November 26th 2014

On Tuesday December 2, Renny Ramakers will give a talk at the business conference ‘Exploring Dutch-Maltese Business Opportunities in Innovative Technologies, Design and Creative Industry’ in Malta. At the conference she will explain the way how Droog is creative with and without the use of new technology.

In her talk she will show that innovation can be achieved by looking at things from a different perspective. Droog’s alternative ways of thinking and new design mentalities will be demonstrated by presenting its latest design projects. One of these projects is Solar, in which designers of DeMakersVan and Studio Molen have been connected to the daily reality of science, research and industry. Together they have been investigating how solar panels could be more than just efficient tools.

The conference is organized by the Netherlands Embassy in Malta in cooperation with Malta Enterprise, the Ministry for the Economy, Investment & Small Business, the Netherlands Research Institute TNO, the University of Malta and the Malta Chamber of Commerce, Enterprise and Industry.

December 2, 2014. Location: Malta Enterprise.

More info here


Droog luxury gifts featured in The New York Times

November 26th 2014

Why buy a cheap original when you can have a luxury copy? The New York Times reports on our luxury gifts for the upcoming holiday season, inspired by traditional Chinese objects and works from the Rijksmuseum.
read the full article


“Street Life in Hong Kong”

October 15th 2014

Coming up at our branch Droog HK from October 17 to November 17: ‘Street Life in Hong Kong’ exhibition by renowned photographer Laurence Lai. The expo consists of twenty images reflecting on life in Hong Kong from the 1990′s until now.

Capturing my city’s cultural side and mass faces through social documentary style has long been my passion for twenty years so far! The line between work and hobby is blurred. The only thing I am certain of is the ever growing enthusiasm in this.

In this portfolio, the twenty chosen works for the exhibition are titled “Street Life in Hong Kong”. The album covers various parts of the city namely Central, Sheung Wan, Wanchai, Sham Shui Po, and Mongkok. The timeframe goes back from 1990s to the recent few years. The objects include skyscrapers, pedestrians, historical buildings, and street views etc. These works truly reflected my perspectives in different periods which in term translated into various shooting styles.

At the early stage of my photographic journey, I started off with an exploratory hat, interacting with the city, reaching out to places I have never been to, taking pictures in plain and direct sense. During the years, I was a little panic as those objects taken got changed and maneuvered drastically. That literally assigned me with a new mission. That mission is to record the vanishing parts of the fast-changing city. I prefer creating some quality conversations with those I shoot. The interactions are always inspiring to me. All in all, the photographic exploration granted me valuable understanding of this city.

A causal walk on the street can tell one a lot of about the city. Look at the skyscrapers, high-intensity buildings, hassling crowd, similar shopping malls, travelers with their backpacks, and soon-to-be-torn-down old buildings. Plus, the use of electronic devices dominated the communications among people. I feel that the spirit of Mountain Lion is quietly fading away. Industries chase quick return. Operators seem unsettled. Sometime at my late night, while I was processing the black and white films, I can’t help pondering the speed of change in city; I can’t help missing the souls and stories stored in those images.

As a native, I passionately love this city. I hope through these images people can help enrich your understanding of the local culture. Let’s reflect the past, cherish today and wish for the best tomorrow!

Laurence Lai / Li Zhaoming

Life events

1972 Born in Hong Kong

1992 Engaged merchandising work in fashion industry

1995 Engaged in Deep Shadow Photography Association

1998 Engaged in the fashion trading, wholesale and retail business

2000 Participated into Study Tour to Australia

2002 Founded Laurence Lai Gallery

2003 Opened Laurence Lai Gallery at the Peak Galleria

2004 Supported charity auction at anniversary luncheon for Hong Kong Society of Accountants in England

2005 Established the fourth branches of Laurence Lai Gallery

2005 Received by “Excellent” quality mark from the Hong Kong Tourist Association

2006 Visited the mountains in Gansu Province in China with “Universal hopes” and shot children’s lives in mountain areas

2006 Named the Caring Company for six consecutive years

2007 Named “Top Hong Kong photographer” by “Photography Magazine”

2008 Launched restaurant called “Small Dot Emperor” at the Peak Galleria

2009 Exhibited one hundred works at Australian Chamber of Commerce in Hong Kong

2010 Hosted exhibition “Project Hope” at the Hong Kong University of Science and Technology

2010 Appointed as director of environmental photography at Lions Club of Hong Kong

2011 Selected as the “52 Hong Kong contemporary photographers”

2012 Appointed as contract photographer with Hong Kong Observatory

2012 Nominated as the HK Ten Outstanding Young Persons (final 20)

2013 Featured at photography auction and anniversary meal at St. Andrew Church of the ball under Laurence Lai Building Fund

2013 Appointed as photography consultant for “Hope Worldwide” and “cloud action”

2013 Created project named “My City” and featured at Central Cawah Art Gallery

2013 Initiated charity project “Recycling used camera” and interviewed by Cable Television interview

2013 Featured on ATV “I am most impressed people” programs

2014 Featured on TVB program “Scoop” interview titled “Laurence Mentality of Doing the Business of Photography Galleries”

2014 Appointed as President of Hong Kong MBA Toastmasters 2014-15

2014 Appointed as Gitzo (French Brand) Tripod’s Greater China and Hong Kong spokesperson

2014 Appointed as spokesperson of Pentax 645Z, a Japanese medium format professional digital camera by Jebsen

2014 Launched Laurence Lai Gallery headquarters at the Central Star Ferry Pier


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