‘Dapper(e) Ondernemers’ Start-Up Accelerator Meeting on January 23

January 12th 2017

Dapper(e) Ondernemers

What does it really take to be an entrepreneur? The aim of Dapper(e) Ondernemers is to create a valuable connection between young entrepreneurs and experienced entrepreneurs in Amsterdam East. To share information, learn from each other and be inspired.


Sarah Famke and Derk are just two of the strong and proud Young Entrepreneurs in Amsterdam East taking part in the poster campaign ‘Dapper(e) Ondernemers’ (or Brave Entrepreneurs in English) created by Droog and commissioned by the City of Amsterdam.


Times are changing. More and more youth would like to run their own businesses instead of working for a boss. However, taking the step to be your own boss takes guts and some guidance. Who better to learn from and be inspired by than those who have already taken these steps? For experienced entrepreneurs it is your chance to share your real life experience and gain value in mentorship.

Commissioned by the City of Amsterdam, Droog deployed the Design+Desires research-and-do method on the dreams and wishes of young people in regard to work and leisure. The research “Me, Myself & My Job” conducted via a social media campaign focused on the main question: Do young people (18-35 years) in Amsterdam East want to create their dream job from their passions?

“An important outcome of the research ‘Me, Myself & My Job’, in which 366 young people participated, is that the majority of young people prefer to be their own boss. They have a strong need for independence to transform their passions into work. However, for youngsters there are too many impeding factors to put things in motion to create their dreamjob: a lack of resources, contacts and an office space. The Start-up Accelerator on 23 January is the first step to take away some of these obstacles.”

Renny Ramakers, Droog


On January 23rd, Droog will organize, in collaboration with the City of Amsterdam the first public meeting for a Start Up Accelerator. During the Start Up Accelerator, young and experienced entrepreneurs will have the chance to meet one other, share knowledge and identify each other’s wants and needs. This public meeting will be held in the Dapperbuurt at The Jungle.

The Program:

Droog (Design+Desires) will present its’ research in the Dapperbuurt and open a discussion for its’ ideals for a start-up Hub, a center where learning, working and free time come together to support young people and their ambitions to work for themselves. In particular we will be discussing how via coaching and support from local entrepreneurs of all ages, business owners and people in the neighborhood of Amsterdam East could and should play a role. What could your contributions be and how can you help?

So if you are a:

– a starting entrepreneur
– thinking about starting your own business
– an experienced entrepreneur or business person who has something to share or maybe wants to coach young starters
– or a general curious person

You are most welcome to join us! Please sign up here.

Practical Information:

Day: Monday January 23, 2017

Time: 17.00 – 19.00

Location: The Jungle, Tweede van Swindenstraat 26, Amsterdam East









The poster campaign “Dappere Ondernemers” by Droog (Design+Desires) is commissioned by the City of Amsterdam, Stadsdeel Oost and in collaboration with the City of Amsterdam’s Social Return, JCDecaux, and photographer Stefanie Grätz.

Cheri has her own brow salon

Daniel works as an architect

Derk developed a transport app

Gaia is a doula and supports mothers

Isabelle works as a visual artist and designer

Jochem is in real estate and helps parents purchase houses for their children

Julian runs a business in drinkable meals

Laila is part of a team which makes bread from beer residuals

Linn bakes pies in her own pie shop

Mahmut has a wood oven restaurant

Marjolein squeezes fresh juices

Michiel is a city guide

Naomi makes and sells urban fashion in her own shop

Özlem promotes the use of tap water

Priscilla coaches mothers who want to run a business

Sarah Famke is a writer and text editor

Ynte renews education models


The wonder of weaving…Cacau

December 14th 2016

Photography by Dario Pequeno Paraiso

The wonder of weaving. Separating white and blue threads is tedious work but makes it possible for the weavers of Cacau to develop the detailed patterns into a cohesive design. Droog designer Nikkie Wester is dedicated to helping the weavers work wonders.


Renny Ramakers was inducted as an Honorary Member of the Association of Dutch Designers (BNO)

November 23rd 2016
photography by Renate Beense

photography by Renate Beense

On November 23 Renny Ramakers was inducted as an Honorary Member of the Association of Dutch Designers (BNO) for her special merits for the design profession. One of kind and like no other, Congratulations Renny!

Renny Ramakers is featured in PS Parool, read the full article here.



Continuing with Cacau…

November 17th 2016

Photography by Dario Pequeno Paraiso

After Droog’s weaving workshop in July in Sao Tome, a group of passionate locals continue to use their newly acquired skills to weave a 90m long curtain. The curtain will offer their local cultural center, Cacau the possibility to divide and open the space according to their needs.

For the Cacau project textile designer Nikkie Wester translated the traditional Gobrlin technique into a contemporary weaving method. Only weaving the outlines of the pattern.

Meet the weavers of Cacau.
From left to right: Engrácia Isabel, Gualter Martinho Henrique, Alzira Medeiros, Sonia Mendes, Luisa Monteiro, Guimarley Oliveira, Angelina Cabral Cuba, Silania Pascoal Domingas, Etelvina Monteiro, Fernanda Mendes Vaz da Silva, Nilza Piedade, Eusébio Dias Fernandes, Alaize Martins Vincente, Seli Soares Martins, Nilsa Elvira, Eula Fonseco Sousa Pontes, Irodina Almeida, Marlene Soares, Cremilda Vaz da Conceição Santana, Manuel do Espírito Santo Santana


This magical botanical garden belongs to São Tomé local, Olivia. Weavers of the 90m long curtain designed by Droog have been utilizing Olivia’s plants as natural dyes for the curtain’s fibers. We can’t wait to see the results!

The indigo plant is native to São Tomé however there were no current applications of indigo use as dying material on the island. The curtain will be made from local non-toxic dyes and materials found on the island of São Tomé such as banana fiber and pigments from plants and minerals.<Br><br>

The weavers brought their first visit to the cultural center, where eventually the curtain will hang and construction on the building’s interior will begin this winter.



The Youth of Amsterdam want to work for themselves!

October 18th 2016

Young people would rather be self-employed than work for a boss under fixed employment.

This is In sharp contrast with Dutch government policy that is aimed at creating more fixed employment.

This is just one of the many results Droog/OSCity uncovered in its’ research on youth in the Dapperbuurt (a neighborhood in Amsterdam). The report was commissioned by the City of Amsterdam.

In an effort to identify the aspirations, needs and desires of the Dapperbuurt youth, Droog/OSCity developed a playful online survey that spoke to young people in a similar way they express themselves online. For this, 800 Instagram profiles of youth were scanned. Our campaign on Facebook and Instagram to fill in the survey, reached 11,500 people.

The most important question posed in the survey was: “Do you want to turn your passion into your job?” No less than 366 young people from Dapperbuurt took the survey. The majority of respondents reported valuing freedom and independence in their careers over working for a boss under fixed employment. Most surveyed prefer to work independently in the creative and care sectors in particular.

Remarkable to note, although these young people are mainly occupied with their own identity (especially online), they also feel very connected to their local neighborhood. Many respondents expressed they would like to actively help and collaborate with others in their community.

While the Dapperbuurt youth aspire to work for themselves, they often lack the necessary tools and feel insecure when it comes to setting things into motion. Many lack financial resources, contacts and basic knowledge of regulations and commercial experience along with a physical workplace.

Droog/OSCity’s advice is to create a neighborhood “Hub” as a launch platform, a space where personal growth, work ambitions and leisure time intertwine. The Hub would take center stage to coach youth on nurturing the aforementioned tools they lack to realize their dreams. The model of the high-tech start-up accelerators – such as RockStart and Startupbootcamp can also be applied to other sectors. Our aim is to connect the notion of start-ups to the core values of the city of Amsterdam: creativity, innovation and entrepreneurship. In this way, new opportunities for new generations of self-aware youth will follow: from smart city to smart societies.

The survey in the Dapperbuurt is part of the Design+Desires program by Droog/OSCIty. Click to find the full report “Me, Myself & My Job. Space for starters”.



Droog’s Splendor in the Grass exhibition is extended for another 6 months at the Museum of Sex.

October 10th 2016

Sexy news…Droog’s Splendor in the Grass exhibition is extended for another 6 months at the Museum of Sex. More than 15.000 people have visited Droog’s erotic campsite. Curious? See you in Manhattan! Read more here


House of furniture exhibition in the Serre

September 26th 2016




Make sure to come and check out the House of Furniture. On display for the first time in The Netherlands at Hôtel Droog.

House of furniture by Studio Makkink & Bey

Architecture, furniture and storage all in one. Studio Makkink & Bey took standard sheets of ply with CNC cutting, and created a miniature house to stand within larger interiors of offices, studios and lofts.
With walls of stool, bench and table parts that easily come out and assemble, the functionality and character of the house can be changed as more or less furniture is used. This custom designed house offers endless possibilities as furniture parts suit different functions. Easily adapting to the surroundings. Designed in 2009, and presented in Milan, the House of furniture has proven its relevance thought out the years. Efficiently produced while re-using materials.