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Win a stay at The One and Only Bedroom at Hôtel Droog

April 14th 2014

De Bijenkorf will host a special Droog pop up store in Amsterdam from April 14 to May 4, carrying a range of products for living room, kitchen, bedroom and garden. Get ready to recreate the Hôtel Droog hospitality experience at home, and find new products like the Sticky Lamp White and Glass series AA exclusively at De Bijenkorf pop up store.

Would you like to win a stay at The One and Only Bedroom at Hôtel Droog? During the runtime of the Droog Bijenkorf pop up store you can participate in a great contest. We will choose three lucky winners for an amazing stay at the One and Only Bedroom of Hôtel Droog in Amsterdam for 2 persons including breakfast.  Why would you like to win? Please let us know by completing the following slogan at the bottom of this page:

‘I would like to wake up at Hôtel Droog…’

(You can also enter in Dutch: Ik wil wakker worden in Hotel Droog ….)

View terms and conditions here.





Rijksmuseum and Droog present during Salone del Mobile Milan

April 10th 2014

Rijksstudio m2: dressed with fantasy, a new environment for minimalism

Inspired by the rich collections of the Rijksmuseum, Droog created a setting for a studio – entrance, bedroom, kitchen, living and dining. This presentation is complemented by wallpaper that renowned graphic designer Irma Boom subtracted from works of famous painters like Vermeer and Rembrandt in the museum’s collection. Additionally Droog presents new products, first on display in Milan last year, and now available to the public.  

Rijksmuseum: Rijksstudio m2
Rijksstudio m2 is a setting for a studio in which the richness of the Rijksmuseum collection resonates in walls and ceilings. 18th-century tapestry is transformed into wallpaper, a painting with birds and clouds is part of a reflective gradient wall in the bedroom and 17th-century landscape paintings are animated. The sober furniture in the space forms a sharp contrast with this elaborate treatment, but is just as much inspired by the Rijksmuseum collection. The pieces reflect the furniture as depicted in homely settings in famous paintings. A bath tub, a daybed, a writing desk, a mirror, a night stand, and a candleholder are all carefully executed in wood and leather in a new appearance. Minimalism in a new environment dressed with fantasy!

Renowned graphic designer Irma Boom created wallpaper that complements the presentation using the colour palette she deveioped as part of the new house style for the reopened Rijksmuseum in 2013. This so-called DNA of the Rijksmuseum is based on the highlights of the collection and is used in a variety of different visual manifestations.

Rijksmuseum: Rijksstudio m2 is supported by Heineken.

Droog products
A range of new products inspired by the Rijksmuseum collection is now available, such as glass series AA, 3D printed napkin rings and the rubber tablecloth Table skin. Droog also presents new products from The New Original series, inspired by iconic Chinese products, such as lampion lights and Tea for one and two teapots by Richard Hutten.

Join us in Milan
April 8th – 13th
Tue – Sat 11.00 – 20.00 / Sun 11.00 – 19.00
Via San Gregorio 29, 20124 Milan
Public transport: Tram 1, 5 or Metro Line 1, 2, or 3


Droog develops landscape for Department of Design – call for participation NL@WDC2014

April 4th 2014

Droog develops landscape for Department of Design – call for participation NL@WDC2014

Department of Design opens its doors in Cape Town on July 8th, providing a platform for dialogue, knowledge exchange, matchmaking, and building trade relationships between South Africa and the Netherlands, based on local demand. Droog will develop the design for this temporary hub for the Dutch participation in Cape Town World Design Capital 2014, a spectacular ‘landscape’ called FLOW.

Cape Town put the spotlight on design as a transformative force for South African society and is looking for partners. This creates unique possibilities for Dutch businesses that can contribute to sustainable solutions for improving quality of life. Department of Design will showcase ‘best practices’ of Dutch creative innovation and design thinking that are relevant to local issues in Cape Town, South Africa, and Africa.

FLOW is built from locally sourced, recycled materials, and showing examples of Dutch creative innovation selected for their relevance and convincing appeal; the FLOW landscape offers plinths for models, screens for movies, small cubicles for presentations and one-on-one matchmaking, larger spaces for workshops and lectures, a coffee shop, and free WiFi.

Companies with a clear ambition to enter the South African market, as well as knowledge institutes, NGO’s and governmental bodies looking for or working with South African partners, are invited to join Department of Design and share their best practices in Cape Town from 8 to 27 of July! Respond to the open call before April 18th via



Droog nominated for Amsterdam Business Award 2014

March 6th 2014

Droog nominated for Amsterdam Business Award 2014

Droog is nominated for the Amsterdam Business Award 2014 for best entrepreneurship – alongside bio fuel company SkyNRG and commercials production company Wefilm. The three nominees will be judged on achievements in innovation, sustainability, future perspectives, social involvement and spin off to the local economy.  The winner receives a 25,000 euro advertisement budget for De Telegraaf.

The jury consists of chairman Bart Maussen (founder and owner Dutch PR Group), Nico Perdaan (owner and partner Jan Accountants), Philip van Poecke (sales director De Telegraaf), Eric Traa (regional director Rabobank Markt-Centrum Amsterdam), and Arthur van der Kroef (partner Van Diepen Van der Kroef Advocaten). The winner is announced on May 8.


Droog & TD presentation SZHKSMZ wins Public Choice Award at Biennale Shenzhen

March 4th 2014

We are very proud to announce that Droog and TD’s presentation SZHKSMZ has won a Public Choice Award at the Urbanism\Architecture Bi-city Biennale Shenzhen. The winners received the most votes from visitors of UABB, which concluded its three months of exhibits and symposium events on February 28th. SZHKSMZ was an imagined Shenzhen Hong Kong Special Material Zone designated to stimulate alternatives to material depletion.


Glass works by Arnout Visser

February 26th 2014

From March 5th – March 30th, Droog Gallery will present the work of Arnout Visser. A ‘form-finder’ with a love of glass, Visser creates ingenious objects inspired by physical properties and laws. The exhibition will feature the latest results from a series of workshops with master glassblowers from the Czech Republic working in the Netherlands and in Kenya. A selection of pieces will be available for sale for the first time. The exhibition will also feature historical works by Arnout Visser, including works he designed for Droog since the early nineties.

Thursday, March 6th
6:00 – 8:00 Dinner
8:00 – Q&A and exhibition opening


MCBW LECTURES – Design connects

February 5th 2014

Renny Ramakers will present a lecture at the MCBW LECTURES in Munich. In line with the guiding principle of MCBW 2014, Design connects, MCBW LECTURES will serve to illustrate the key role design plays as a moderator and as a motivator, as a questioner and as a consultant. Design connects users with the environments around them. Design facilitates new perspectives for the development of products and services.

Renny Ramakers: the Best of 4 Worlds
February 26th, 2014
5:30pm – 6:45pm


Collaboration with Museum Boijmans Van Beuningen

December 16th 2013












Droog has started a collaboration with Museum Boijmans Van Beuningen. In 2014, each Design Column exhibition will travel from Rotterdam to Hôtel Droog in Amsterdam after showing in Boijmans. In addition, round table discussions about the topics of the column will be organized at Droog as well. Starting January 15th with Design Column #6 Dataïsme! (photo: Lotte Stekelenburg).


Droog opens new branch in Hong Kong!

December 11th 2013











Droog is very excited to announce the opening of our Hong Kong branch. Our second location is a small building in the heart of Soho, Hong Kong. The entire building is dedicated to Droog, from ground floor to the rooftop terrace. Next to a store, Droog Hong Kong offers a gallery, dining room, outdoor kitchen, rooftop terrace and The one and only bedroom number #2.

Droog curated several limited edition accessories for its Hong Kong customers. We will introduce one product every two weeks, and each item is limited to 100 pieces. The items include a bomb-shaped candle that reveals three star brooches when it melts. All the items are based on the process of upcycling. Droog Hong Kong will be serving the Hong Kong, Macau and Chinese mainland areas.

We hope to see you soon at Droog Hong Kong. You can find us at:
Droog Store Hong Kong
47 Square Street
Tai Ping Shan Street.


Tree of Light by Studio Droog revealed at Rijksmuseum

December 6th 2013












Today the Rijksmuseum revealed the Tree of Light designed by Studio Droog, the largest holographic projection of a classic Christmas tree to date. Tree of Light lifts the crowd’s holiday spirits by changing shapes and colours; from blue to green, adding lights, stars and waving branches. The projection is on display until January 6th 2014.

This project is the second collaboration in digital form between Droog and the Rijksmuseum after introducing Rijksstudio last year, discovering digital options for the museum’s rich collection of masterpieces.

Alongside Tree of Light, the Rijksmuseum shop offers a range of Droog products inspired by museum pieces for sale, including Table skin embroidery (tablecloth), Pleated collar (napkin ring) and Still life with flowers (tattoo).

Thank you and congratulations, Rijksmuseum!
Droog would like to thank the Rijksmuseum for the fantastic cooperation, as well as for the confidence and courage that the Rijksmuseum shows in our joint projects.  
Of course, the Tree of Light  would not have been such a success without the help of Beambrothers,, Ahola Production Design, Van Dik Hout Group and all the other people who have helped making this project a success, thank you!
And congratulations to Wim Pijbes on being voted Dutchmen of the year!

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