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Social City will be on display at UABB 2015

November 18th 2015

Soon Social City will be on display at UABB 2015 (Bi-City Biennale of UrbanismArchitecture) in Shenzhen (China, 4 December 2015 – 1 March 2016), No.3 Gangwan Road, Shekou, Shenzhen (深圳市南山区港湾大道3号) . In the meantime you can play the quiz! More quizzes will follow. Read here all about Social City at UABB.




Droog draws from the life of Vincent for the Van Gogh Museum

November 18th 2015

The canvases have turned. The technicolour life of Vincent van Gogh inspires contemporary tableware,
travelware and graphic designs by Studio Droog for the Van Gogh Museum in Amsterdam.

Vincent Willem van Gogh was not only a brilliant painter, but also a keen traveler and writer. For Van Gogh
Museum’s new museum shop in Amsterdam, Studio Droog was asked to design a range of products based
on Van Gogh’s artworks: Landscape with Houses, 1890 and Wheatfield under Thunderclouds, 1890. Looking
beyond the surface of these paintings, Studio Droog dove into the rich, fickle life of the artist, giving rise to
an eclectic collection of over 20 unique tableware, travelware, postcards and poster designs that echo his
life and art.

• Travelware based on Wheatfield under Thunderclouds, 1890 by Vincent van Gogh.

The travelware collection references the work Wheatfield under Thunderclouds, 1890 and appeals to Van
Gogh’s frequent globetrotting – even though he often became homesick. The range derives its playful
pattern from the artwork’s staccato brush-work and bold, bright colours – with each design heralding a
signature Droog twist.

The collection includes a toiletry bag that fits your entire life’s work of grooming; an eyemask that blocks
not only eyes but ears too; a scarf that works double-shift as a blanket; an unmissable luggage belt; a
foldable weekend bag – also possible to use on weekdays; and a wallet to keep not only cash, but priceless
memories too.

• Tableware based on Landscape with Houses, 1890 by Vincent van Gogh.

The blue blush of Van Gogh’s Landscape with Houses defines the ceramic and glassware collection designed
by Studio Droog. By deconstructing the image into layers, and editing them into individual patterns, Studio
Droog cleverly harnessed the signature linework of Van Gogh to create new patterns that can be played

Translucent glass plates of various sketched patterning can be stacked to recreate the original painting;
glass and ceramic tumblers don dancing strokes and lines – as if doodled by Van Gogh himself; patterned
bowls and vases make masterpieces of your food and flowers; and tealights cast shadows of an impressionist
painter’s mark.

• Posters and postcards of words and images by Vincent van Gogh (soon to be released)

Van Gogh wrote regularly to his brother Theo. Within these writings lay a wealth of wisdom, that Studio Droog
translated into quotes for a series of postcards. And these wisdoms could have only stemmed from his love
of reading – where Studio Droog designed a stylized bookshelf of Van Gogh’s actual reading list in the form
of a poster.

About Studio Droog

Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all
based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to
the simple idea of less+ more. The studio addresses client commissions as well as in house assignments. For
more information, please visit

About the Van Gogh Museum Amsterdam

The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to
as many people as possible. The museum’s collection features in excess of 200 paintings, 500 drawings and
almost all letters by Vincent van Gogh, alongside his collection of Japanese prints. The library is home to
more than 23,000 volumes. In 2014, the museum welcomed 1.6 million visitors through its doors.
The Van Gogh Museum is dedicated to making the life and work of Vincent van Gogh accessible to as
many people as possible in order to enrich and inspire them. We unite all elements of Van Gogh’s world.

Paulus Potterstraat 7
1071 CX Amsterdam

The new museum shop is located in the new entrance building of the Van Gogh Museum in Amsterdam.

Opening Hours
Open daily from 9 am to 5 pm and until 10 pm on Fridays.

The shop is only accessible for museum visitors, and is open daily from 9 a.m. until 30 minutes after closing
time of the museum.


Droog is hosting an eclectic Christmas Program

November 17th 2015

Droog is hosting an eclectic Christmas Program that’s a little more omni-faith than your usual seasonal affair. Dubbed ’Trans-Christmas’, the program is a celebration of everyone, everywhere – regardless of religion, gender, title, sexuality, favourite food – anything really.

The program hosts a series of events, charity auctions, workshops, gift ideas for him, her, the kids and gender neutral; as well as online content curated to express a celebration for all.

Join us for a very merry Trans-Christmas – and see below for the eclectic program.

The program for Trans-Christmas 2015 at Droog:

1. Make some Sound! Workshop by Trapped in Suburbia
What: Soundcard Workshop with Trapped in Suburbia
When: 10th December, 2015 18.30 – 20.00
More info and booking

2. “Manufactured” by the Wunderkammer
What: Shop in shop and winter exhibition by the Wunderkammer
When: 4-31 December 2015

3. The Price of Fashion: Fashion Charity Auction and Debate moderated by Aynouk Tan
What: Inaugural Fashion Charity Auction and Debate moderated by Aynouk Tan
This fashion charity auction will generate funds through auctioning
clothing items from well-known figures in the Dutch community.
This auction is complemented with a debate uncovering the value of fashion,
how its context changes when discussing it next to the refugee crisis,
how clothing gains significance through experience, in effect – what is the price of fashion?
When: 9th December, 2015 18.30 – 21.00

4. Style your Style with Droog: Seasonal design styling advice from Droog
What: Get professional advice on how to style your dinner table, home or space
with Cecile Brekelmans of Droog.
When: Throughout the holiday season, by appointment – contact for
more information.



Droog invites you to share your dreams & desires for a new way of city-making on

November 4th 2015

People all over the world are invited to express their desires via a virtual platform and quiz at

People can create an avatar and see the city grow. is also a think tank. Quizzes on a
variety of topics generate visual data maps, research, reflection and discussion.

The project is part of a broader research-and-do-program developed by Renny Ramakers
(Co-founder of Droog). The program examines the world’s city life starting from small scale to the
larger whole by acknowledging the passions and needs of people. Social City is the first exercise.
The average person intimately knows 50 people. These people probably met through a predestined
network – a network of people limited by nationality, income, school and work.

Next to this, the world is changing fast and it’s splintering. Mohammed in Africa probably has more
in common with David in the UK than he does with Ibrahim in his same-city friendship circle. Bringing
Mo and David together not only nurtures shared interests, but also individual diversity due to their
birthplace heritage.

Everything has changed around us. We embrace internet, technology, social media, globalization.
Yet, the way cities are designed is surprisingly similar to 50 years ago. Cities do not keep up with this
fast-paced status quo and its fragmenting diversity of lifestyles.

Imagine cities built like matchmaking sites, connecting like-minded people with shared dreams and
desires. Imagine our social circles not being designed by top-down decision making, but by our
mutual passions. Imagine desires designing our cities.

The online platform addresses all of this by using play and techno culture to capture
the dreams and desires of ordinary citizens. This makes for a city that understands changing global
culture, a city without borders, or rules or top-down planning. is an exercise in individuality and explores how countless identities can make up a
diverse whole. It is a think tank based on the desires and dreams of citizens. The world has changed,
now it’s time for the city. is created by Renny Ramakers (Droog / Design+Desires) and Mark van der Net
(OSCity) in collaboration with Thonik (design). It is part of the broader Social City project at Shenzhen
Urbanism/Architecture Bi-City Biennale (UABB, 1/12/2015 – 1/3/2016), curated by Renny Ramakers.

For more information please contact:


Social City (beta version) at Beijing Design Week 2015

September 7th 2015


At the Next City Living Lab during the Beijing Design Week (23/9 – 7/10, 2015) the beta version of the Social City online platform will be launched.

Cities are becoming larger and larger, smarter and smarter. Technology is supposed to solve all city problems. Governments, companies and urban planners are eager to do so. But what about citizens? What do they think? Can they have a say? In Social City they have!

Social City is an online platform which, via a game-like experience, invites CITIZENS all over the world to share their dreams, desires, and needs. This input will generate a virtual city. People can build a house, define their neighborhood, envision their community, arrange their mobility, choose their economy, and can even decide how to rule Social City.

Multiple choices are possible. People can check out what other Social Citizens are dreaming of doing and being. If they become inspired by them and want to revise their city, they could simply create a new avatar and play the game again. The more people participate, the more Social City will grow.

In Social City the citizens take the lead, and experts in architecture and city planning are invited to reflect on the shared desired elements which constitute Social City. It challenges top down city planning. The platform is a unique online combination of shared dreams and desires of citizens, hard data and discourse by professionals.

The platform is part of the Social City project at Shenzhen Urbanism/Architecture Bi-City Biennale (UABB, 1/12/205 – 1/3/2016), curated by Renny Ramakers (Droog Foundation/Design+Desires).

Social City platform is curated by Renny Ramakers in collaboration with Mark van der Net (OSCity). Technical implementation: OSCity. Graphics: Thonik.

Exhibition venue in Beijing: The Nurturing House, Sanjing Hutong No. 21, Dashilar, Xicheng District, Beijing, 100051


Design + Desires reworks Dapperbuurt

August 17th 2015










A project by the Droog Foundation, Design+Desires examines how to link the dreams, passions, desires and needs of citizens to their virtual and real daily experiences. The latest investigation for D+D has been given the go-ahead by the city of Amsterdam, and visits the neighbourhood of Dapperbuurt.

From September to December 2015, we will examine the passions of Dapperbuurt residents through two key layers – conducting various data capture and responding to that data with design solutions to present alternative economy solutions to policy-makers. In the first layer, we will conduct a social quick-scan of Dapperbuurt with the help of a technological tool developed by Mark van der Net of OSCity. This tool will extract soft data information of Dapperbuurt citizens by tapping into content linked to personal activities and passions which citizens have posted on the web. This tool will be supported by IRL data capture through in-depth interviews with Dapperbuurt citizens, also focusing on their passions – conducted by public space designer Jan Konings and artist Jan Rothuizen.

By collating these desires we meet the second layer of the Dapperbuurt project. We will translate the collected data into innovative design solutions to solve local problems and explore new opportunities within Dapperbuurt. Using the qualities of design, we intend to find alternative economies (not a money economy) through the mechanisms of citizen passion and leisure time. Keep up to date on the project here:


Graduates of Sandberg Instituut’s Design Department present a collection of local and global stories during the summer program at Hôtel Droog

August 17th 2015


Join us for the Summer Program at Hôtel Droog as graduates of Sandberg Instituut’s Design Department present a collection of local and global stories told through film, image, sound, touch and taste. Embark on a journey of mass image culture through the experience of massage, learn about the status quo of Greek democracy with an improvised  souvlaki, watch the unfolding of a romance in Surinam, take a taxi ride to hear about Russia’s informal economies and envision with us the coming of a Dutch mountain.

This event is curated by Agata Jaworska. With special thanks to the A/V department at Sandberg Instituut for their support.

For more information on the Design Department at Sandberg Instituut please visit


Splendor in the Grass – Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire!

June 25th 2015

Droog presents their experiential sensorium Splendor in the Grass, produced under commission for the New York Museum of Sex’s  Kinesthesia award.

Flirting with the complexities of sexuality, the installation transforms the Museum into an immersive ‘erotic camping ground’. The work intoxicates and activates visitors’ visual, auditory and kinesthetic senses through the symphony of five interactive tents.

A surreal adult-playground invites guests to connect with the various phases of human sexuality. The tents are designed around our visceral relationship with nature and eroticism – ranging from a girl made from grass whispering in your ear; an ice-oven tent that warms as your basal body temperature rises; enticingly tactile gloryholes; to a steamy cloud-chamber filled with the fever of scent.

Edith Gruson of Droog explains the concept of the installation, “ you will experience feelings which are intensified by memories of your body and nature. How does it feel to walk through wet grass, the water embracing your body…the sensation of warm and cool on your skin.”

The five camping tents are designed to seduce curiosity, prompting visitors to explore the exotic thrill of arousal. Mark Snyder, Director of Exhibitions at the Museum of Sex explains; “Through our Kinesthesia Art Commission award we hope to push the boundaries of traditional Museum-going experiences and encourage patrons to appreciate physical art..expect to use your entire body when you visit Splendor in the Grass.”

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

About the Museum of Sex
The mission of the Museum of Sex (MoSex) is to preserve and present the history, evolution and cultural significance of human sexuality. Since opening in 2002, the museum has collaborated with world-renown cultural institutions, artists, and academics to create more than 20 exhibitions and three interactive programs that explore the best in current scholarship in the arts, sciences and humanities. From fine art to historical ephemera, its permanent collection is comprised of more than 15,000 sexually significant artifacts.

For more information, please visit

About Studio Droog
Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to the simple idea of less+ more. The studio addresses client commissions as well as in house assignments.

The studio is committed to deliver design with a strong identity. We believe that utility and relevance do not have to come at the expense of beauty and fantasy. Every design starts with a radical re-think of a particular subject or product. Each outcome is unique and tells a story of its own.Droog brings beauty, simplicity, relevance and playfulness to everything they do, distilling each project down to the simple idea of less+ more.

For more information, please visit

New York Museum of Sex
233 Fifth Avenue (at 27th Street),
New York City.

Opening Hours
The Museum is open 7 days a week:
Sunday to Thursday from 10:00am to 8:00pm;
Fridays and Saturdays from 10:00am to 9:00pm.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.
Tickets may be purchased at the ticket counter or online at the website.

Note to press
For more information please contact:
Museum of Sex: Lisa Hanock-Jasie at, or 212.689 6337 Ext. 125
Droog: Lara Mikocki at, or +31 (0)20 523 50 58.



Droog wins Milano Design Award for Best Tech

April 21st 2015

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, and

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.


Droog Foundation presents its latest program: Design+Desires

April 7th 2015

Design+Desires examines how to link the dreams, desires and needs of citizens to their virtual and real daily experiences. The objective is to find solutions and opportunities that can be implemented in the existing daily environment. The ultimate goal is to upscale these towards a larger infrastructure and to develop a conceptual model for a partly self-organizing city.

The program consist of design projects, educational projects, academic research, citizen surveys, exhibitions, expert meetings, debates and lectures. The website of Design+Desires keeps track of all these data and other input by citizens and experts, it archives and visualizes this.

Part of Design+Desires is Social City. This project will be shown at UABB 2015 (Bi-City Biennale of Urbanism\Architecture) in Shenzhen (China, 1 December 2015 – 1 March 2016).

Social City will consist of an interactive website and a connecting interactive installation at the Biennale exhibition. It will form the introduction to the main exhibitions of the Biennale.


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