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Splendor in the Grass – Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire!

June 25th 2015

Droog presents their experiential sensorium Splendor in the Grass, produced under commission for the New York Museum of Sex’s  Kinesthesia award.

Flirting with the complexities of sexuality, the installation transforms the Museum into an immersive ‘erotic camping ground’. The work intoxicates and activates visitors’ visual, auditory and kinesthetic senses through the symphony of five interactive tents.

A surreal adult-playground invites guests to connect with the various phases of human sexuality. The tents are designed around our visceral relationship with nature and eroticism – ranging from a girl made from grass whispering in your ear; an ice-oven tent that warms as your basal body temperature rises; enticingly tactile gloryholes; to a steamy cloud-chamber filled with the fever of scent.

Edith Gruson of Droog explains the concept of the installation, “..here you will experience feelings which are intensified by memories of your body and nature. How does it feel to walk through wet grass, the water embracing your body…the sensation of warm and cool on your skin.”

The five camping tents are designed to seduce curiosity, prompting visitors to explore the exotic thrill of arousal. Mark Snyder, Director of Exhibitions at the Museum of Sex explains; “Through our Kinesthesia Art Commission award we hope to push the boundaries of traditional Museum-going experiences and encourage patrons to appreciate physical art..expect to use your entire body when you visit Splendor in the Grass.”

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

About the Museum of Sex
The mission of the Museum of Sex (MoSex) is to preserve and present the history, evolution and cultural significance of human sexuality. Since opening in 2002, the museum has collaborated with world-renown cultural institutions, artists, and academics to create more than 20 exhibitions and three interactive programs that explore the best in current scholarship in the arts, sciences and humanities. From fine art to historical ephemera, its permanent collection is comprised of more than 15,000 sexually significant artifacts.

For more information, please visit www.museumofsex.com.

About Studio Droog
Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to the simple idea of less+ more. The studio addresses client commissions as well as in house assignments.

The studio is committed to deliver design with a strong identity. We believe that utility and relevance do not have to come at the expense of beauty and fantasy. Every design starts with a radical re-think of a particular subject or product. Each outcome is unique and tells a story of its own.Droog brings beauty, simplicity, relevance and playfulness to everything they do, distilling each project down to the simple idea of less+ more.

For more information, please visit www.droog.com.

Location
New York Museum of Sex
233 Fifth Avenue (at 27th Street),
New York City.

Opening Hours
The Museum is open 7 days a week:
Sunday to Thursday from 10:00am to 8:00pm;
Fridays and Saturdays from 10:00am to 9:00pm.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.
Tickets may be purchased at the ticket counter or online at the website.

Note to press
For more information please contact:
Museum of Sex: Lisa Hanock-Jasie at lhjasie@museumofsex.com, or 212.689 6337 Ext. 125
Droog: Lara Mikocki at press@droog.com, or +31 (0)20 523 50 58.

 

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Droog wins Milano Design Award for Best Tech

April 21st 2015

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, fuorisalone.it and lovli.it.

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.

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Droog Foundation presents its latest program: Design+Desires

April 7th 2015

Design+Desires examines how to link the dreams, desires and needs of citizens to their virtual and real daily experiences. The objective is to find solutions and opportunities that can be implemented in the existing daily environment. The ultimate goal is to upscale these towards a larger infrastructure and to develop a conceptual model for a partly self-organizing city.

The program consist of design projects, educational projects, academic research, citizen surveys, exhibitions, expert meetings, debates and lectures. The website of Design+Desires keeps track of all these data and other input by citizens and experts, it archives and visualizes this.

Part of Design+Desires is Social City. This project will be shown at UABB 2015 (Bi-City Biennale of Urbanism\Architecture) in Shenzhen (China, 1 December 2015 – 1 March 2016).

Social City will consist of an interactive website and a connecting interactive installation at the Biennale exhibition. It will form the introduction to the main exhibitions of the Biennale.

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Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

April 2nd 2015

CONSTRUCT ME!

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!


Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:
press@droog.com, +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Location
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

view on google maps

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Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

February 26th 2015


Splendor in the Grass
Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire

‘Splendor in the grass’ is the title of Droog’s latest exhibition commissioned by New York’s Museum of Sex (MoSEX) as part of the Kinesthesia Series. The exhibition explores the somewhat taboo, yet ubiquitous culture of sex through the means of a camping ground – presenting various camping tents to define and engage the multiplex concept of sex, human relationships and the senses.

A synergy of surrealism and the ‘great outdoors’ functions as a platform to seduce kinesthesia through various microcosms of sensorial activity. The exposé will analyze the identity of sex, connecting visitors to phases of stimulation and the thrill of arousal.

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.

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AT HOME DAY & NIGHT – Droog at imm cologne 2015

January 16th 2015



We invite you to visit our showroom at imm cologne. Droog created a small city apartment with a range of new products. Entrance, garden, living and dining room, completed with wallpapers by Studio Droog and graphic designer Irma Boom.

imm cologne
January 19th – 25th
Mo – Sa 11.00 – 20.00h
Su 11.00 – 17.00h

droog showroom
Marsilstein 6d, 50676 Cologne

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December 4th 2014

Rijksstudio Award 2015

For the second time in a row the Rijksmuseum is organising the competition ‘Make your own Masterpiece’. The museum invites you to get inspired by the Rijksmuseum’s collection and create your own design using Rijksstudio. Every form of art is allowed – design, fine art, applied art, photography, video – and everyone can enter the competition.

A jury of design experts, including Renny Ramakers, will select three winners. The ten best designs will be exhibited in the Rijksmuseum.
What you can win?

1. € 10,000 Rijksstudio Award 2015
2. € 2,500
3. € 1,000

The winner of the Rijksstudio Award will be announced during the award presentation at the Rijksmuseum on 20 April 2015.
How to join the competition?
1. Fill in the entry form
2. You can register up until 15 March 2015 (closing date)
3. Using the form, upload a PDF file that includes:
o A description of the design and how you developed it (in Dutch or English) of no more than 1,000 words or a video no more than 2 minutes long.
o No more than ten images depicting the design.
o Your name and contact details
*The design cannot be sent in by post.

Award presentation
The winner of the Rijksstudio Award will be announced during the award presentation at the Rijksmuseum on 20 April 2015.

Jury
The winners will be selected by an independent jury including:
• Irma Boom (Designer, Irma Boom Office)
• Tony Chambers (Editor-in-Chief, Wallpaper*)
• Taco Dibbits (Director of Collections, Rijksmuseum)
• Mark van Iterson (Global Head Design & Concept, Heineken)
• Thomas Marzano (Global Head Brand Communication Design, Philips)
• Thomas Widdershoven (Creative Director, Design Academy Eindhoven)
• Renny Ramakers (Creative Director, Droog Design)

Need inspiration? Check rijksmuseum.nl/en/rijksstudio

Contact
If you have any questions or feedback on the Rijksstudio Award, please email award@rijksmuseum.nl
More info: https://www.rijksmuseum.nl/en/rijksstudio-award

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G-Star RAW for the Oceans at Hôtel Droog

December 1st 2014

Starting December 2nd, Hôtel Droog will showcase a selection of styles from the G-Star RAW for the Oceans collection in a temporary pop up store.

RAW for the Oceans is an initiative retrieving plastic from the ocean and innovating it into denim. G-Star RAW, Pharrell Williams’Bionic Yarn and Parley for the Oceans have joined forces to create collections that make a serious impact on the plastic pollution in our oceans. The initiative is culminated in G-Star collections, made from Bionic Yarn. The collaboration is in cooperation with The Vortex Project. More information at http://www.g-star.com/rawfortheoceans.

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Elephants, Tattoos, and a Horse head

November 26th 2014



On Tuesday December 2, Renny Ramakers will give a talk at the business conference ‘Exploring Dutch-Maltese Business Opportunities in Innovative Technologies, Design and Creative Industry’ in Malta. At the conference she will explain the way how Droog is creative with and without the use of new technology.

In her talk she will show that innovation can be achieved by looking at things from a different perspective. Droog’s alternative ways of thinking and new design mentalities will be demonstrated by presenting its latest design projects. One of these projects is Solar, in which designers of DeMakersVan and Studio Molen have been connected to the daily reality of science, research and industry. Together they have been investigating how solar panels could be more than just efficient tools.

The conference is organized by the Netherlands Embassy in Malta in cooperation with Malta Enterprise, the Ministry for the Economy, Investment & Small Business, the Netherlands Research Institute TNO, the University of Malta and the Malta Chamber of Commerce, Enterprise and Industry.

December 2, 2014. Location: Malta Enterprise.

More info here

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Droog luxury gifts featured in The New York Times

November 26th 2014



Why buy a cheap original when you can have a luxury copy? The New York Times reports on our luxury gifts for the upcoming holiday season, inspired by traditional Chinese objects and works from the Rijksmuseum.
read the full article

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