Thirsty Glasses by Roelof Mulder

Roelof Mulder
Thirsty Glasses, 2010
Lot: #2768 (720 Cola glasses)

From a lot of 720 leftover cola glasses, Roelof Mulder created “jewels for drinking.” Each glass is adorned with shiny studs and ornaments, turning an everyday tumbler into something bold and glamorous. Balancing between kitchenware and couture, Thirsty Glasses transforms the act of drinking into a small celebration — where even water feels a little more special.

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Droog bought 5,135 leftover items from Dutch liquidation auctions: everything from handkerchiefs and dog baskets to mirrors and salt shakers. They invited 14 designers to “revive” the lots into a collection of 19 products, each sold in editions limited by the size of the lot, and launched the result during Salone del Mobile, Milan, 2010.

The concept was accompanied by a short manifesto (about re-directing creative energy and redesigning lifecycles) and a charming “new owner” photo campaign that documented each purchaser right after checkout.