make your reservation

May 28th 2020

To eat or drink in the cafe or work in the workspaces you need a reservation. 
Reserve with this link



@droog is open again!

March 13th 2020

Dear Visitors,

We’ve opened our doors again with adjusted hours.

We’re open from thursday – saturday from 09:00 – 15:00.

Hope to see you soon!


27/2: Exclusive perfomance and artist talk by Diana Scherer

February 24th 2020

The sowing season is on at Droog. If you have not noticed yet, since a few weeks grass is growing on our gallery floor. This grass will be moved in a performance called Harvest on Thursday the 27th of February. After the performance, Diana Scherer will give an an exclusive artist talk in de gallery of Droog.



16:30 Doors open
17:00 Performance Harvest 
17:30 Break 
17:45 Artist Talk by Diana Scherer
19:00 End 

Diana Scherer

In the solo exhibition Hyper Rhizome Diana Scherer presents thirteen new works. Interweaving Scherer’s ongoing study of plant root systems, this exhibition presents a layered examination of how biological material can be transformed into sustainable textile. From a root-bound maxi dress to a knotted radicle tapestry, the exhibition explores the human-nature relationship and our compulsion to control our natural environment.


Diana Scherer is a visual artist living and working in Amsterdam.  She was born in Lauingen in Germany and studied fine art at the Rietveld Academy in Amsterdam. Her practice encompasses photography, material research, plant-root weaving and sculpture. Her works have been exhibited in several international solo and group shows. Recent examples include Earth Matters at the Textile Museum Tilburg (2017); the Tasis 2019 Art & Science exhibition at the National Museum of China in Beijing, Spring Tide at the Nederlands Fotomuseum in Rotterdam (2017); and A Queen Within – Adorned Archetypes at the New Orleans Museum of Art (2018). Her work Rootbound # 2, a dress grown from plant roots, is currently featured in the exhibition Fashioned from Nature at the Victoria & Albert Museum in London and Shenzhen. She received Rotterdam-based Het Nieuwe Instituut’s 2016 New Material Fellow for her work Interwoven.


[email protected] presents
Diana Scherer | Hyper Rhizome
19th of January – 15th of March

January 9th 2020




From Sunday the 19th of January until 24th of Februari 2020
[email protected]

Staalstraat 7B, Amsterdam
Open Daily from 9.00 AM – 19.00 PM

In the solo exhibition Hyper Rhizome Diana Scherer shares with us a selection of growing objects, scientific research and plantrootweaving. 
For this installation she grew various wall hangings from roots.
The new work is the continuation of the project Exercises in Rootsystem Domestication.

Charles Darwin was the first to watch the behaviour of roots. 
In his book The Power of Movements of Plants, he describes how roots do not passively grow down, but move and observe. A root navigates, knows what’s up and down, observes gravity and localizes moisture and chemicals. Darwin discovered that plants are a lot more intelligent, than everybody thought. For contemporary botanists, this buried matter is still a wondrous land. There is a global investigation to discover this hidden world. Scherer approaches the root system as if it were yarn. For example, the refined, white root structure of grass reminds her of silk and the powerful, yellowish strands of the daisy she compares to wool.  She developed a technique to control the growth of plant roots and with Hyper Rhizome the natural network of the root system turns into a textile. 

Diana explores the relationship of man versus his natural environment and his desire to control nature. The living material forms the basis of her investigation. She works with biological processes and develops her work by making interventions, both intuitively or by scientific means. Exercises in Rootsystem Domestication originated as an art project with an intuitive approach. It has also developed into an innovative material research and pursuit for a new and suistainable textile. Working on this project Scherer shifts between disciplines, from design to art, craft and science. To develop this biotechnique she collaborates with biologists and engineers from TU Delft Materials Experience Lab and Radboud University Nijmegen. 

More about Diana Scherer

The project & exhibition is supported by Bank Giro Loterij FondsTU Delft, Mondriaanfonds, FondsKwadraat and Radboud Univerity Nijmegen.



on view: Opinion Cooler by Pauline Perrin

December 20th 2019



Are you yourself online? Visual artist Pauline Perrin uses a series of selfportraits to answer that question. Through digitally enhanced photography, she shows how media blurs our notion of reality, yet gives space vulnerability. On view until 12th of January in our gallery @droog!


Come visit our buurtsuper!

December 17th 2019

Shop your Chistmas gifts @droog!

Open daily 9am-7pm. 
View our holiday opening hours here


Workspaces for rent

October 17th 2019

[email protected]

When you’re looking for a workspace in Amsterdam there are numerous options, but here at [email protected] you can build your entrepreneurial dream.

Get together for meetings in the cafe or the meetingrooms, take a break in the fairy tale garden, get inspired by the exhibits and events. @droog has been the destination for creative minds for years. With [email protected] we want to connect ambition and creativity. The 17th century building @droog is situated in has an inspiring history: Rembrandt painted his “Staalmeesters” here, in the monumental part of the building. The first Chemestry Nobel prize winner did his groundbreaking research here and now it’s filled with contemporary design.

The open, light [email protected] spaces overlook the lively Staalstraat and the quiet courtyard. We offer 40 flexworkspaces and two private offices (up to max. 7 people).

For more info or would you like to [email protected] yourself, send an email to [email protected]


Coming soon: Expo by Mieke Gerritzen

July 25th 2019

Till the end of september our gallery is filled with some of the most iconic droog items. After that Mieke Gerritzen will come back with a whole new expo. Curious? Keep an eye on our site, or follow us on our socials: instagram, facebook and twitter.


shop eat drink work sleep think

Staalstraat 7A/B

1011 JJ Amsterdam
The Netherlands

Open daily
9 am – 7 pm



Now in our gallery: the droog collection

July 25th 2019

Our gallery is filled with some of the most iconic droog items. Come see the knotted chair, walk around the milk bottle lamp and experience the come a little closer (bench). The exposition is open till the end of september, then Mieke Gerritzen will come back with a whole new expo.


shop eat drink work sleep think

Staalstraat 7A/B

1011 JJ Amsterdam
The Netherlands

Open daily
9 am – 7 pm



Amsterdam Design Debat: 28 mei @droog

May 14th 2019

Info Amsterdam Design Debat
Dinsdag 28 Mei | 17.00 uur | inloop 16.30 uur
Adres: @Droog, Staalstraat 7 Amsterdam

Waarom een debat over design?
Het label design wordt letterlijk overal opgeplakt. Het vakgebied waait alle kanten uit en beweegt misschien wel weg van de kunst. Wat is er aan de hand en waarom is design zo populair?

Jasper van Kuijk (cabaretier en columnist), Yuri Veerman (ontwerper en performer), Anja Groten (ontwerper Hackers en Designers), Caroline Nevejan (wetenschapper, Chief Science Officer Amsterdam), Nikki Gonnissen (directeur Thonik/president AGI), Jurgen Bey (directeur Sandberg Instituut), Richard van der Laken (ontwerper, directeur What Design Can Do), Hans Gubbels (directeur Cube Design Museum), Ruben Pater (designer), Mark van Iterson (Heineken Design), Tessa de Boer (Maison the Faux), Angelique Spaninks (MU), Marleen Stikker (Waag Society), Roosje Klap (designer), Geke van Dijk (STBY), Guus Beumer (Het Nieuwe Instituut), Ben Schouten (HvA), Dirk van Weelden (schrijver) e.a.

Moderator: Dagan Cohen (Social Inc, What Design Can Do Challenge)

Het debat wordt georganiseerd door Mieke Gerritzen. Zij is momenteel curator op uitnodiging van Droog in het kader van het ‘innovative laboratory’ programma. Meer informatie: [email protected]


Amsterdam Design Debat dinsdag 28 Mei | 17.00 uur | inloop 16.30 uur Tickets: