What was your initial reaction when you read the brief?
“Loved the overall idea of the objects bought from bankrupt companies and said yes immediately.”
Could you tell us something about how you came to your proposal?
“I immediately picked the wallet. Because I am so tall myself, I like small things.
We had produced communication projects like magazine pages and a giant building wrapping with the same sentence before (Money does not make me happy). To transform a proper product utilizing it was just a natural extension. And the multiple folds of the wallet allowed for various readings of the sentence.”