Urban Green Instagram Contest / Feb 21 – March 9

Grab your camera and post your Instagram interpretation of what urban ‘green’ looks like according to you. You can win (1) a ticket for an exclusive Instagram Meet-Up organized by Senns_Less, and (2) a very delicious lunch platter for two (worth 33,- euro) at Hôtel Droog.

Three fun steps to win:

1. Be utmost creative with the theme of Urban Green
2. Post your Instagram photo with #droogurbangreencontest
3. Tag your Instagram photo with @droogdesign

Curious who will be the lucky shot? The award ceremony for the winner will be held during the public event ‘Urban Green, What Do You Mean?!’ on Thursday March 9, 2017, 8PM. 

Laying the Groundwork for the Start-up Accelerator by and for Young Dapperbuurt Entrepreneurs

 

On the January 23rd Design+Desires organized the ‘Dappere Ondernemers’ (brave entrepreneurs) public meeting in Amsterdam. Young entrepreneurs, residents, and business people from in- and outside the Dapperbuurt neighborhood in Amsterdam came together to pulse interest and discuss developing a neighborhood entrepreneurial hub, run by and for youngsters.

The meeting was a continuation of our research-and-do project ‘Me, Myself & My Job’ (2016) conducted in the Dapperbuurt neighborhood of Amsterdam. This research centers on youngsters and their dreams in relation to work and free time. Our findings show that majority of young people surveyed would rather be self-employed than work for a boss under fixed employment. However, the majority also expressed they often lack the necessary tools and feel insecure when it comes to setting things into motion. Our proposal was to create a ‘Hub’ as a launch platform, a space where personal growth, work ambitions and leisure time could intertwine. This hub could be modeled like the high-tech start-up accelerators – such as RockStart and Startupbootcamp- and run by youngsters who would like to start or already run their own business.

Various entrepreneurs and locals attended the meeting held in The Jungle Amsterdam, in the heart of the Dapperbuurt. After her presentation, Renny Ramakers asked the audience for feedback on the framework ideas she has for such a Hub. During the open mic, several youngsters and neighbors expressed their willingness to participate. The evening connected many people in the neighborhood who may have otherwise not known one another. A resident from the Dapperbuurt expressed his joy and noted if he had not come across our Facebook promotion, he would not have known all the young entrepreneurs in his neighborhood. He works as a coach in daily life and said he would be delighted to contribute to the Hub. Another entrepreneur, a lawyer shared his thoughts and offered his support in way of advice to youngsters in their initiatives for the Hub. Several civil servants of the Dapperbuurt were also in attendance. One of them told the youngsters that the City of Amsterdam might explore the possibilities to facilitate such a Hub.

Renny Ramakers emphasized that key to getting the Hub off the ground is that the youngsters themselves initiate its’ creation with plans and needs. Therefore Droog will offer practical support by means of creating a Supervisory Board with seasoned and well-experienced entrepreneurs who will coach the Hub-organizers.

One young entrepreneur, Irene Drexhage was inspired to take the lead. She is now the chairman of a group of 18 youngsters that expressed interest in setting up a hub. The day after the event, Renny Ramakers and Irene Drexhage were interviewed by business radio BNR Zakendoen to talk about the project.

The next step will be a follow-up meeting between the Supervisory Board and the group of youngsters who want to run the Hub. This is just a start. We think the Hub concept could be carried throughout the Netherlands.

The public meeting was organized via a poster campaign of the same name shown the weeks prior in 40 bus stops throughout Amsterdam East. Via a Facebook promotion, Droog interviewed and hand-selected 17 young, proud and successful entrepreneurs to showcase on the posters.

Stay tuned to the Design+Desires program for updates.

Continuing with Cacau…

Photography by Dario Pequeno Paraiso

After Droog’s weaving workshop in July in Sao Tome, a group of passionate locals continue to use their newly acquired skills to weave a 90m long curtain. The curtain will offer their local cultural center, Cacau the possibility to divide and open the space according to their needs.
[acx_slideshow name=”Weavers 1″ width=”724px” height=”483px”]

For the Cacau project textile designer Nikkie Wester translated the traditional Gobrlin technique into a contemporary weaving method. Only weaving the outlines of the pattern.


Meet the weavers of Cacau.
From left to right: Engrácia Isabel, Gualter Martinho Henrique, Alzira Medeiros, Sonia Mendes, Luisa Monteiro, Guimarley Oliveira, Angelina Cabral Cuba, Silania Pascoal Domingas, Etelvina Monteiro, Fernanda Mendes Vaz da Silva, Nilza Piedade, Eusébio Dias Fernandes, Alaize Martins Vincente, Seli Soares Martins, Nilsa Elvira, Eula Fonseco Sousa Pontes, Irodina Almeida, Marlene Soares, Cremilda Vaz da Conceição Santana, Manuel do Espírito Santo Santana

 

[acx_slideshow name=”Weavers 2 olivia garden” width=”724px” height=”483px”]

This magical botanical garden belongs to São Tomé local, Olivia. Weavers of the 90m long curtain designed by Droog have been utilizing Olivia’s plants as natural dyes for the curtain’s fibers. We can’t wait to see the results!

[acx_slideshow name=”weavers 3 indige” width=”724px” height=”483px”]

The indigo plant is native to São Tomé however there were no current applications of indigo use as dying material on the island. The curtain will be made from local non-toxic dyes and materials found on the island of São Tomé such as banana fiber and pigments from plants and minerals.<Br><br>
[acx_slideshow name=”weavers 4 meet the weavers” width=”724px” height=”483px”]

The weavers brought their first visit to the cultural center, where eventually the curtain will hang and construction on the building’s interior will begin this winter.

 

At MADE 2016 Droog is awarded ‘Designer do Ano’ (Designer of the Year)

From Screw to City

At the 4th Mercado Arte Design (MADE) in São Paulo (Brazil), Droog presents ‘From Screw to City’, showcasing that Droog explores for more than 23 years all dimensions of human life – from the smallest detail to the bigger picture – from screw to city!

At MADE 2016 Droog is awarded ‘Designer do Ano’ (Designer of the Year)

Mercado Arte Design (MADE) in São Paulo (Brazil)

Opening hours: Tuesday – Friday 13h – 21h
Saturday 12h – 21h
Sunday 12h – 20h

Location: Jockey Club de São Paulo – Av. Lineu de Paula Machado, 1.173 (vallet no numero 1.263) – Cidade Jardim, São Paulo, Brazil

Tuesday to Thursday
Free entrance

Friday to Sunday: R$ 20

For the elderly and students: R$ 10

Social City wins Peoples’ Choice Award at UABB 2015/2016

Social City wins Peoples’ Choice Award at UABB 2015/2016

We (Droog, OSCity, Jan Rothuizen) are happy to announce that our project Social City, which is part of the Design+Desires program, has won the Peoples’ Choice Award at the UABB 2015/2016. The jury stated: ““Symbiotic Village”, “City of Wind”, and “Social City” won public recognition for their creativity, sense of presence and visual presentation through a poll conducted at UABB venues, on the official website and platforms like WeChat, over a period of one month.”

Renny Ramakers talks at the Penny Stamps Speaker Series in Ann Arbor

On Thursday April 7, 2016, Renny Ramakers will give a presentation at the Penny Stamps Speaker Series in Ann Arbor (MI). She will talk about her inspiration and work, and Droog’s latest people-centered urban research-and-do program called Design+Desires. Renny will tell something about her fascination with Russian constructivism and De Stijl movement, and how this has influenced on her path and that of founding Droog and its many different projects. The Penny Stamp Speakers Series offers a unique art & design education within the University of Michigan. Focusing on creative practice as an engine for cultural change and innovation.

Thursday April 7, 2016
5.10 PM
Michigan Theater
603 E. Liberty Street
Ann Arbor, MI 48104

The event is free of charge and open to the public.

Social City (beta version) at Beijing Design Week 2015

 

At the Next City Living Lab during the Beijing Design Week (23/9 – 7/10, 2015) the beta version of the Social City online platform will be launched.

Cities are becoming larger and larger, smarter and smarter. Technology is supposed to solve all city problems. Governments, companies and urban planners are eager to do so. But what about citizens? What do they think? Can they have a say? In Social City they have!

Social City is an online platform which, via a game-like experience, invites CITIZENS all over the world to share their dreams, desires, and needs. This input will generate a virtual city. People can build a house, define their neighborhood, envision their community, arrange their mobility, choose their economy, and can even decide how to rule Social City.

Multiple choices are possible. People can check out what other Social Citizens are dreaming of doing and being. If they become inspired by them and want to revise their city, they could simply create a new avatar and play the game again. The more people participate, the more Social City will grow.

In Social City the citizens take the lead, and experts in architecture and city planning are invited to reflect on the shared desired elements which constitute Social City. It challenges top down city planning. The platform is a unique online combination of shared dreams and desires of citizens, hard data and discourse by professionals.

The platform is part of the Social City project at Shenzhen Urbanism/Architecture Bi-City Biennale (UABB, 1/12/205 – 1/3/2016), curated by Renny Ramakers (Droog Foundation/Design+Desires).

Social City platform is curated by Renny Ramakers in collaboration with Mark van der Net (OSCity). Technical implementation: OSCity. Graphics: Thonik.

Exhibition venue in Beijing: The Nurturing House, Sanjing Hutong No. 21, Dashilar, Xicheng District, Beijing, 100051

Design + Desires reworks Dapperbuurt

 

 

 

 

 

 

 

 

 

A project by the Droog Foundation, Design+Desires examines how to link the dreams, passions, desires and needs of citizens to their virtual and real daily experiences. The latest investigation for D+D has been given the go-ahead by the city of Amsterdam, and visits the neighbourhood of Dapperbuurt.

From September to December 2015, we will examine the passions of Dapperbuurt residents through two key layers – conducting various data capture and responding to that data with design solutions to present alternative economy solutions to policy-makers. In the first layer, we will conduct a social quick-scan of Dapperbuurt with the help of a technological tool developed by Mark van der Net of OSCity. This tool will extract soft data information of Dapperbuurt citizens by tapping into content linked to personal activities and passions which citizens have posted on the web. This tool will be supported by IRL data capture through in-depth interviews with Dapperbuurt citizens, also focusing on their passions – conducted by public space designer Jan Konings and artist Jan Rothuizen.

By collating these desires we meet the second layer of the Dapperbuurt project. We will translate the collected data into innovative design solutions to solve local problems and explore new opportunities within Dapperbuurt. Using the qualities of design, we intend to find alternative economies (not a money economy) through the mechanisms of citizen passion and leisure time. Keep up to date on the project here: http://www.designdesires.org/projects/77.

Splendor in the Grass – Droog’s Kinesthetic Camping Ground sets the Museum of Sex on fire!

Droog presents their experiential sensorium Splendor in the Grass, produced under commission for the New York Museum of Sex’s  Kinesthesia award.

Flirting with the complexities of sexuality, the installation transforms the Museum into an immersive ‘erotic camping ground’. The work intoxicates and activates visitors’ visual, auditory and kinesthetic senses through the symphony of five interactive tents.

A surreal adult-playground invites guests to connect with the various phases of human sexuality. The tents are designed around our visceral relationship with nature and eroticism – ranging from a girl made from grass whispering in your ear; an ice-oven tent that warms as your basal body temperature rises; enticingly tactile gloryholes; to a steamy cloud-chamber filled with the fever of scent.

Edith Gruson of Droog explains the concept of the installation, “..here you will experience feelings which are intensified by memories of your body and nature. How does it feel to walk through wet grass, the water embracing your body…the sensation of warm and cool on your skin.”

The five camping tents are designed to seduce curiosity, prompting visitors to explore the exotic thrill of arousal. Mark Snyder, Director of Exhibitions at the Museum of Sex explains; “Through our Kinesthesia Art Commission award we hope to push the boundaries of traditional Museum-going experiences and encourage patrons to appreciate physical art..expect to use your entire body when you visit Splendor in the Grass.”

Whether the space harnesses movement or tactility, the physical or emotional, fantasy or reality – each contemporary bivouac will, in combination, weave together the diverse sum of sexuality.

About the Museum of Sex
The mission of the Museum of Sex (MoSex) is to preserve and present the history, evolution and cultural significance of human sexuality. Since opening in 2002, the museum has collaborated with world-renown cultural institutions, artists, and academics to create more than 20 exhibitions and three interactive programs that explore the best in current scholarship in the arts, sciences and humanities. From fine art to historical ephemera, its permanent collection is comprised of more than 15,000 sexually significant artifacts.

For more information, please visit www.museumofsex.com.

About Studio Droog
Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to the simple idea of less+ more. The studio addresses client commissions as well as in house assignments.

The studio is committed to deliver design with a strong identity. We believe that utility and relevance do not have to come at the expense of beauty and fantasy. Every design starts with a radical re-think of a particular subject or product. Each outcome is unique and tells a story of its own.Droog brings beauty, simplicity, relevance and playfulness to everything they do, distilling each project down to the simple idea of less+ more.

For more information, please visit www.droog.com.

Location
New York Museum of Sex
233 Fifth Avenue (at 27th Street),
New York City.

Opening Hours
The Museum is open 7 days a week:
Sunday to Thursday from 10:00am to 8:00pm;
Fridays and Saturdays from 10:00am to 9:00pm.

The official launch of the exhibition will be on the 25th of June, 2015 and will run for approximately one (1) year.
Tickets may be purchased at the ticket counter or online at the website.

Note to press
For more information please contact:
Museum of Sex: Lisa Hanock-Jasie at [email protected], or 212.689 6337 Ext. 125
Droog: Lara Mikocki at [email protected], or +31 (0)20 523 50 58.

 

Droog wins Milano Design Award for Best Tech

In Milan this year, Droog presented their smallest exhibition ever – and rode away with a Milano Design Award for the Construct Me! Hardware Collection.

Droog wins Milano Design Award for Best Tech
The Construct Me! Hardware Collection by Studio Droog, presented in Milan 2015, has won Best Tech for the 5th Edition Milano Design Awards 2015. Droog was among only 15 nominees for the award and picked from the 440 presentations shown during the Salone del Mobile 2015. The results were revealed Sunday 19th April, 2015 at Teatro Franco Parenti, Milan.

The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

Droog was among winners such as Lexus, Gamfratesi/Danish Art Foundation and Antonio Marris/Segno Italiano.

About the Award
Reaching it’s 5th edition, the Milano Design Award is the first and unique award dedicated to the best set-ups of Milan Design Week – part of Design Week Festival and organized by Elita in partnership with La Repubblica, IED, Future Concept Lab, Casa Matera, fuorisalone.it and lovli.it.

Related video’s
Learn how to screw me with this video on Droog’s collection of hardware.
Renny Ramakers interviewed for Construct Me! hardware collection. See this video.

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!

CONSTRUCT ME!

Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!


Image by Pieralberto Faggian

In Milan this year, Droog focuses on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.

Our screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases we even extended their function – but they also add value, character and a richer narrative. In our created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you. They give flavour to simple DIY work, revive existing furniture and challenge the designer.

The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. Come, see, and purchase our “screwy” smileys from the gumball vending machine.

Note to press
Press Preview: 14th April 10.30-12.30h

For images and more information please contact Lara Mikocki at:
[email protected], +31 6 83 66 96 49.

Opening Hours

April 14th – 19th
Mo – Sun 10.00-19.00h

Location
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40, Milano, 20124

Public Transport
Located near the train station of Porta Venezia.
Public transport options:
Tram – 1, 2, 12, 14, 16, 27
Bus – 61
Train – MM1 Porta Venezia

view on google maps

AT HOME DAY & NIGHT – Droog at imm cologne 2015



We invite you to visit our showroom at imm cologne. Droog created a small city apartment with a range of new products. Entrance, garden, living and dining room, completed with wallpapers by Studio Droog and graphic designer Irma Boom.

imm cologne
January 19th – 25th
Mo – Sa 11.00 – 20.00h
Su 11.00 – 17.00h

droog showroom
Marsilstein 6d, 50676 Cologne

Rijksmuseum and Droog present during Salone del Mobile Milan

Rijksstudio m2: dressed with fantasy, a new environment for minimalism

Inspired by the rich collections of the Rijksmuseum, Droog created a setting for a studio – entrance, bedroom, kitchen, living and dining. This presentation is complemented by wallpaper that renowned graphic designer Irma Boom subtracted from works of famous painters like Vermeer and Rembrandt in the museum’s collection. Additionally Droog presents new products, first on display in Milan last year, and now available to the public.  

Rijksmuseum: Rijksstudio m2
Rijksstudio m2 is a setting for a studio in which the richness of the Rijksmuseum collection resonates in walls and ceilings. 18th-century tapestry is transformed into wallpaper, a painting with birds and clouds is part of a reflective gradient wall in the bedroom and 17th-century landscape paintings are animated. The sober furniture in the space forms a sharp contrast with this elaborate treatment, but is just as much inspired by the Rijksmuseum collection. The pieces reflect the furniture as depicted in homely settings in famous paintings. A bath tub, a daybed, a writing desk, a mirror, a night stand, and a candleholder are all carefully executed in wood and leather in a new appearance. Minimalism in a new environment dressed with fantasy!

Renowned graphic designer Irma Boom created wallpaper that complements the presentation using the colour palette she deveioped as part of the new house style for the reopened Rijksmuseum in 2013. This so-called DNA of the Rijksmuseum is based on the highlights of the collection and is used in a variety of different visual manifestations.

Rijksmuseum: Rijksstudio m2 is supported by Heineken.

Droog products
A range of new products inspired by the Rijksmuseum collection is now available, such as glass series AA, 3D printed napkin rings and the rubber tablecloth Table skin. Droog also presents new products from The New Original series, inspired by iconic Chinese products, such as lampion lights and Tea for one and two teapots by Richard Hutten.

Join us in Milan
April 8th – 13th
Tue – Sat 11.00 – 20.00 / Sun 11.00 – 19.00
Via San Gregorio 29, 20124 Milan
Public transport: Tram 1, 5 or Metro Line 1, 2, or 3