Hyper Rhizome by Diana Scherer

From Sunday the 19th of January until 24th of Februari 2020

[email protected]

Staalstraat 7B, Amsterdam

Open Daily from 9.00 AM – 19.00 PM

In the solo exhibition Hyper Rhizome Diana Scherer shares with us a selection of growing objects, scientific research and plantrootweaving. For this installation she grew various wall hangings from roots.The new work is the continuation of the project Exercises in Rootsystem Domestication.

Charles Darwin was the first to watch the behaviour of roots. 
In his book The Power of Movements of Plants, he describes how roots do not passively grow down, but move and observe. A root navigates, knows what’s up and down, observes gravity and localizes moisture and chemicals. Darwin discovered that plants are a lot more intelligent, than everybody thought. For contemporary botanists, this buried matter is still a wondrous land. There is a global investigation to discover this hidden world. Scherer approaches the root system as if it were yarn. For example, the refined, white root structure of grass reminds her of silk and the powerful, yellowish strands of the daisy she compares to wool.  She developed a technique to control the growth of plant roots and with Hyper Rhizome the natural network of the root system turns into a textile. 

Diana explores the relationship of man versus his natural environment and his desire to control nature. The living material forms the basis of her investigation. She works with biological processes and develops her work by making interventions, both intuitively or by scientific means. Exercises in Rootsystem Domestication originated as an art project with an intuitive approach. It has also developed into an innovative material research and pursuit for a new and suistainable textile. Working on this project Scherer shifts between disciplines, from design to art, craft and science. To develop this biotechnique she collaborates with biologists and engineers from TU Delft Materials Experience Lab and Radboud University Nijmegen.

More about Diana Scherer

The project & exhibition is supported by Bank Giro Loterij FondsTU Delft, Mondriaanfonds, FondsKwadraat and Radboud Univerity Nijmegen.

Opinion Cooler by Pauline Perrin

Are you yourself online? Visual artist Pauline Perrin uses a series of selfportraits to answer that question. Through digitally enhanced photography, she shows how media blurs our notion of reality, yet gives space vulnerability. On view until 12th of January in our gallery @droog!

Space is the Place

Space is the Place

Het is de vraag of de mens het gaat overleven in de voortdurende strijd tussen de technologische toekomst en ons gewone mensenleven. Elon Musk bouwt een Starhopper voor 100 mensen die 1000 keer per jaar naar Mars zal vliegen. Een speculatief project dat onze dromen zal waarmaken. Want wie wil er nou niet naar Mars? Ondertussen wennen wij vast aan het idee de planeet te verlaten door steeds meer in de virtualiteit te leven. Ons lichaam past zich aan door het gebruik van de smartphone en infobesitas is geen ziekte meer, maar een standaard levensvorm. We leven als systeemwezens, we worden robots zonder dat we het in de gaten hebben. Menselijke condities veranderen, de evolutie gaat door. 

Space is the Place is een installatie van Geoffrey Lillemon en Mieke Gerritzen.
Tentoonstelling: @Droog, Staalstraat 7 in Amsterdam.
Van 9 Oktober tot 30 November. Opening 9 Oktober 17 - 19.00 uur.
Openingstijden: dagelijks van 9.00 tot 19.00 uur.

Geoffrey Lillemon (1981, USA/NL) combineert een absurdistische visuele stijl met nieuwe technologie. Als toonaangevende kunstenaar in digitale media, plaatst Lillemon de wisselwerking tussen de digitale en fysieke wereld op de voorgrond. Lillemon was de Invite d’Honneur in Centre Pompidou, werd in Boijmans van Beuningen geïntroduceerd met zijn werk “Like to Death” en was een centrale figuur/kunstenaar voor de Adidas Global “Collider” Campagne. Lillemon heeft onder andere gewerkt met Bernhard Willhelm, MGMT, Widen & Kennedy, Iris Van Herpen en Beyoncé.


Mieke Gerritzen (1962, NL) is ontwerper/kunstenaar en voormalig directeur van MOTI, Museum of the Image. Als curator/kunstenaar initieert en realiseert ze artistieke producties en publicaties. In haar werk reageert ze op ontwikkelingen in technologie. Met een kritische blik kijkt ze naar de effecten van digitale media met bijbehorende economische strategieën. Haar werk is opgenomen in de collecties van de San Fransisco MOMA en Cooper Hewitt Design Museum in New York. Gerritzen heeft 10 publicaties op haar naam staan en richtte in 2016 The Image Society op. Ze werkt regelmatig samen met Geert Lovink (Institute of Network Cultures) en Koert van Mensvoort (Next Nature).


Gerritzen maakt momenteel op uitnodiging van Renny Ramakers een programma voor Stichting Droog Design. Space is the Place maakt daar onderdeel van uit.

Space is the Place is mede mogelijk gemaakt door Stichting Droog Design en het Amsterdams Fonds voor de Kunst.




Disarming Design from Palestine

In the month December the thought provoking products by ‘Disarming Design from Palestine’ will be exhibited and sold at Hôtel Droog.

‘Disarming Design from Palestine’ is an unusual design label with products from Palestine. The platform develops, presents and sells design pieces, designed by contemporary designers, artists and students in collaboration with local producers and artisans.

The label wants to spread alternative narratives about contemporary Palestine and reflect upon the function of creative practices in situations of conflict.
The products embody — often in a poetic and unusual way —the characteristics of Palestinian life today, and enable us to look at this reality from another angle.
The products are objects for everyday use. From silk scarves to T-shirts, from earrings to eye mask, but also honey, spices and olive soap.

All proceeds from the sales will go to the Palestinian design label and will be used for further development and production of new designs.

Saturday 8 December between 11 am-5pm Raed Hamouri from the design label will be present at Hôtel Droog. He will talk to visitors and customers about the label, the products and the context in which this label was founded.

For more information and more products: www.disarmingdesign.com
This exhibition has been generously supported by: Amsterdam Fund for the Arts (AFK)

New Material Award 2018

New Material Award 2018 exhibition @droog from 30 October-2 December 2018

More and more designers are thinking about the effect of their designs in the circular chain from raw material to raw material. The role of the designer and design research are crucial in this. They contribute to a better and more sustainable society. The fifteen design and research projects nominated for the New Material Award 2018 are uncomfortable, confrontational, optimistic and visionary.

Material innovation encompasses much more than just the development of completely new materials. Generally, it revolves around a revaluation of raw materials, techniques, or residual products that are currently overlooked by industry as unsuitable for the intended purposes. This is done by exploring – without prejudice – new possibilities through research. From a loaded substance like animal blood, to bamboo that has been used for centuries; and from hair that we leave behind at the hairdresser, to waste glass that, according to established industries, would be impossible to reuse.
The fifteen nominated projects for the New Material Award 2018, including the winning projects ‘Algae Lab Luma’ and ‘Blood related’, are on display at Hôtel Droog from 30 October until 2 December 2018.

Museumnacht Amsterdam 2018
Hôtel Droog is one of the new locations for this years’ edition of the Museumnacht Amsterdam. On Saturday 3 November, winners Eric Klarenbeek & Maartje Dros (Algae Lab Luma) and Basse Stittgen (Blood related), are present at Hôtel Droog to explain and demonstrate their projects. Nominated Designer Alexander Marinus developed a special make-your-own workshop, based on his project into the material of jute.

New Material Award
The New Material Award stimulates the development of sustainable materials through projects that provide smart solutions to the issues surrounding raw materials, energy and reuse – both in design and production.
This 7thedition of the biennial New Material Award is organized by the DOEN Foundation, the Kwadraat Fund and Het Nieuwe Instituut.

The fifteen nominated designers are:
Agne Kucerenkaite
Alexander Marinus
Daria Biryukova
Inge Sluijs
Iris de Kievith & Annemarie Piscaer
Ekaterina Semenova
Overtreders W & bureau SLA
Sanne Visser
Shahar Livne
Studio Chris Kabel
Telesilla Bristogianni & Faidra Oikonomopoulou
Xandra van der Eijk

Or visit the website of the New Material Award.

Device People by chp…?

From 1 October – 28 October 2018 at Hôtel Droog

According to research, the average smartphone user checks their phone 221 times a day. The omnipresent screen culture is responsible for a social transformation. The chat app is what the cigarette was in the last century: a symbolic consumption good that makes a significant contribution to the running of the economy. Devices are taking over our lives, we are becoming device people but at what cost? 

chp…?, the jewelry brand run by Gijs Bakker invited five international designers to reflect upon this theme. The exhibition includes work by Bart Hess, Conversation Piece by Nicolas Cheng & Beatrice Brovia, Jing He, mischer’traxler studio and Patricia Domingues. 

In addition to ‘Device People’, Droog selected other works by BLESS, FormaFantasma,  Timothy Liu and Noud Sleumer to complement the exhibition. Device People was developed by chp…? in cooperation with Design Museum Den Bosch.

picture by Nieuwe Beelden Makers

Graduates Design Academy Eindhoven

Hôtel Droog announces its forthcoming show following a memorable anniversary year. Eleven talented graduates from the Design Academy Eindhoven present their work in the lobby of the hotel. With a fresh cultural season, Hôtel Droog takes a look at the students’ final projects and the inspirations behind them. The show presents a selection of young graduated Master students, that received a degree in Social Design, Information Design and Contextual Design respectively. The show is free and open to the public from the 4th until the 30th of September. 

Responding to the fast emerging territory for design practice, the alumni redefine creativity across disciplines.

The mobile toilet Elisa Otañez designed is a perfect example. There is one public toilet for women for every ten urinals for men. To make a statement and present a solution for this problem at the same time, Otañez presents The Yellow Spot. Mobility is important in order to perform as a protest artefact and to be used to campaign, demanding toilets for women.

Thomas Stratmann addresses another current issue with his Arson Archive. It’s a collection of more than 400 arson attacks against refuge accommodations since East and West Germany’s reunion in 1990. In a refreshing and confronting way Stratmann shows us hatred and violence against refugees might be a bigger issue than we realize through anonymous numbers.

Anna Aagaard Jensen on the other hand is worried about how women can claim more space both literally and metaphorically speaking. Our contemporary Western society is represented through images – constantly exposing us to and imposing onto us standards and ideals. The chair Jensen designed encourages a more unconventional attitude in posture and body language. Through this act of sitting, women will feel empowered. For women only.

Other works in the exhibition are by Siri Bahlenberg, Ellie Birkhead, Minji Choi, Erika Emerén, Annika Felder, Robert Johnson, Camilo OliveIra, and Hala Tawil.


To mark the quarter-century anniversary Droog presents a new exhibition Then … Now in the lobby of Hôtel Droog. In 1993 Droog debuted with a modest show of offbeat items by Dutch designers. Here young Dutch designers chose to use discarded materials and embraced imperfection, and everyday simplicity with a conceptual twist. Looking towards the future, Droog presents the same designers, but in Then … Now their more recent works are on show. From Richard Hutten to Jurgen BeyTejo Remy to Marcel Wanders, the exhibition gives an insight in the new works of Droog’s iconic designers. Then … Now touches upon multiple developments in and around design and connections the past and future.

Then: 1993
At the beginning of the 90s one could recognize design a mile away: slick and stylish with a perfect industrial finish. But in the Netherlands, Droog founders Gijs Bakker and Renny Ramakers discovered something completely different. In 1993 Droog presented 16 unconventional products at Salone del Mobile in Milan. The exhibition observed the uncustomary design mentality in the work of great many young Dutch product designers. It was an overnight success. Not only for Droog, but also for this generations of designers.

Now: 2018
25 years later time has evolved and designers still create noteworthy and fresh pieces. Then … Now delves in the work of several designers showcasing their latest works.  The exhibition also includes work by designers Eibert DraismaGijs BakkerPiet Hein EekJan KoningsArnout Visser and Ed Annink.

Enter the past and see the future

Enter the Past and See the Future is the title of the 25th anniversary exhibition celebrating memorable highlights that have shaped the collective program of Droog. This exhibition features 32 projects chosen by co-founder and director, Renny Ramakers.

The projects are based on themes, seeking for more ways to experience the possibilities of design and design thinking. Merging the bottom line of Droog, the exhibition consists of relevant topics represented by the work of different renowned designers, emerging talents, scientists, entrepreneurs and architects. Enter the Past and See the Future challenges the spectator to track down the larger idea behind the visual design. The exhibition will be on show from 26 April until 27 May 2018.

25 years of Droog
Droog’s debut came in the spring of 1993 during the International Furniture Fair in Milan with a modest show of offbeat items by Dutch designers. Now, 25 years on, Droog has gathered a wide range of projects. Through the exhibition it becomes evident that many of the themes addressed by Droog in the past are still relevant, and in some cases even very topical, in the present-day.

The spectrum of identity is shown in experimental projects such as Identity LandMe, Meself and MY job and Single Town. Alongside the discourse with environmental challenges is set with crafted programmes as Material MattersRe-Use and Social City. These relevant themes are annually presented in Milan; alongside at the Venice Biennial; UABB in Shenzhen; a San Francisco Museum of Modern Art, and other places worldwide. Most icons of Droog are interconnected with all the above stated topics. Together they offer a different perspective on design.

In the exhibition, the exponents visualize a Q&A with Renny Ramakers, addressing simple yet intriguing questions about the underlying idea of the projects. It becomes clear that the apparent straightforward questions include clear concepts. More generally the personal answers of Renny refer to the fact that the outcome of the projects not always have to be a product itself.

Droog’s view on the future is shaped by the past and the past reveals the future. Through the 25 years Droog made exhibitions, gave lectures, produced and distribute products, published books and created a shop and hotel. Up until this day Droog responds to the latest developments in design with original yet relevant ideas. Nowadays Droog is a mentality that is shaping up in all the disciplines. Droog will continue with a broad range of activities all connected and nourished by an ever-evolving dialogue within society.

LOBBY CENTREPIECE by Frank Bruggeman

Dive into spring. To celebrate the season Hôtel Droog invites Frank Bruggeman to design a centrepiece in the lobby of the monumental building. For the floral installation Frank selected 8 varieties of blossoming and blooming trees and plants, mostly in the colors pink, purple, red and orange. In the Lobby Centrepiece all flowers are uncut. The installation is on show until April the 24th.

In the piece, the relationship between nature and culture is investigated though an intervention with black and white objects. You are most likely to find garden chairs, plastic pallets and somewhere a blackbird singing the melody of the season.

Do it Like Droog. 25 Years Droog Design until 21 May at Museum Kranenburg

To mark the 25th jubilee year of both Museum Kranenburgh and Droog, the museum brings together iconic designs from Droog’s collection in an exhibition entitled Do it Like Droog. Museum Kranenburgh’s green surroundings formed the starting point for the spatial design that designers Koehorst in ‘t Veld created for this exhibition. It takes shape in a walk through a graceful botanical garden, in which the Droog objects are positioned alongside aluminium borders and flower beds, in full bloom. The exhibition route encompasses the entire museum premises, including the exhibition rooms, as well as the museum shop, the garden and the Kranenburgh sculpture forest. With this first presentation of the discipline design, Kranenburgh once again broadens its scope of art.

For more information please visit their website

NEW LUXURY – SERIOUS SEDUCTION until 3 April 2018 at Hôtel Droog

What do we think of when we think about luxury? We think about items that are produced in exclusive and limited editions with expensive materials. About items that are scarce and difficult to obtain. Products that distinguish the owner from others or that confirm a certain social status.

However if ‘luxury’ has become fashionable and anyone can acquire a purse with a waiting list or a pair of Laboutin’s, than – by definition – it is no longer a luxury. Thus the luxury industry is looking for new trends so that their clientele can keep on distinguishing themselves from others. The contours of a new luxury are on the horizon: one in which sustainability plays a major role.

Luxury and sustainability. Are there two terms that are further apart? We associate sustainability with sober, moderate and less. Also we believe that we have to sacrifice something to be sustainable. Surely it is possible to give a sustainable product a seductive and glamorous design that radiates pleasure!

This exhibition presents work by ten Dutch designers that are very able to design sustainable products that seduce. This exhibition presents luxury and abundance as a good investment for the future.

With work by Demakersvan, Golden Joinery, Humade, Heleen Klopper, Dirk van der Kooij, Simone Post, Ariëlle van der Vaart, Richard Vijgen, Karin Vlug & Lisa Konno, and Sander Wassink & Maya Pesach.

Exhibition design: Eric Sebastiaan Roelen

From Screw to City – São Paulo

At the 4th Mercado Arte Design (MADE) in São Paulo (Brazil), Droog presenterd ‘From Screw to City’. The exhibition captured Droog’s story that lives through more than 23 years, a design company that has explored all dimensions of human life, from the smallest detail to the bigger picture.

Through three key projects (Construct Me 2015, Open House 2011, and Social City 2015), the exhibition ‘From Screw to City’ demonstrated that the Droog design mentality can transform the smallest details in life, such as a screw – to the largest, such as a sprawling city.

With the same mentality that we approached hardware with in our Construct Me (2015) project, we also earlier looked at the bigger picture – the beautiful urban diversity of a city. In collaboration with Diller Scofidio+Renfro, we developed the project Open House (2011) in the New York suburb Levittown. The project supported suburban homeowners in supplementing their income to develop a new vocation by offering home-made services and facilities to the public. The project encouraged self-inventiveness, offered ideas, and proposed new models for suburban housing which struck a new balance between the private and public realm. Starting with an economic argument for the struggling middle class, the proposal also addressed the challenges posed by urban sprawl and single–owner consumption. The new residential marketplace not only brought more capital and density to the neighborhood, it also increased social cohesion through service exchange.

In continuation of ‘Open House’ we are still exploring citizens’ dreams with our ‘Design+Desires’ program (2015-onwards) in order to create their ideal city. We see our city being shaped by the current network society in which people are connected on a various levels, online as well as offline. The result is an ever changing multi-layered city diversity that poses new challenges and urges for innovative solutions.

At the exhibition in São Paulo people were invited to play the Social City poll, which is part of the Design+Desires program. Social City is a virtual city to be created around the diversity of dreams and desires of city dwellers all over the world. By taking the poll, people can create an avatar and will see the virtual city grow. By becoming a Social Citizen, they can can be part of a continuous dialogue on the future of the city and city life and be part of the design of a speculative city model; the first exercise has been presented at the exhibition.

At Salone del Mobile in Milan, Construct Me has won the Milano Design Award for Best Tech 2015.
At Bi-City Biennale of Urbanism/Architecture (UABB) in Shenzhen, Social City has won the Peoples’ Choice Award 2015.
At MADE 2016 Droog is awarded ‘Designer do Ano’ (Designer of the Year)

Mercado Arte Design (MADE) in São Paulo (Brazil) 9-14 August 2016
Location: Jockey Club de São Paulo – Av. Lineu de Paula Machado, 1.173 (vallet no numero 1.263) – Cidade Jardim, São Paulo, Brazil


Material Matters Media

by Droog Lab with TD (Theo Deutinger and Dario Marino)

Material scarcity continues to be a pressing issue of our times. Material Matters was first presented as a future furniture fair in 2012 during the Salone del Mobile in Milan and as part of the Dutch Design Week in Eindhoven. The future furniture fair brought together existing, emerging and speculative initiatives and presented them as imaginary future companies that might come to thrive in the near future.

This year in Milan, Droog Lab and TD present Material Matters Media—a news broadcast raising current issues related to material scarcity featuring innovative responses by imaginary future companies.

Material Matters aims to stimulate designers to develop business models urged by

Featuring work by: 2012Architecten, Andreas Möller, Anke Domaske,anothermountainman, Christien Meindertsma, Droog, FairPhone, Graffiti Network, Han Koning, Heleen Klopper, Humade, Jet Vervest, Joshua Klein, Justin McGuirk, Kerry Howley, Kieren Jones, Louise Maniette, Markus Kayser Studio, Martino d’Esposito (ECAL), Monosol, N55, Studio Swine (Alexander Groves, Azusa Murakami), Suzanne Lee, Tarmo Piirmets, TD, Tejo Remy, Tomorrow-Lab, Waag Society

Simply Droog

date: 2004

The exhibition highlighted the topics that had been put forward by Droog over the last ten years. The history and philosophy of Droog were visualised by texts, documents, photographs, video, drawings, models and real products. The various topics were visualised in an own environment, each having a different approach and atmosphere, dependent on the theme.

Droog provided a basic installation that could travel easily and was very flexible. In this way the exhibition location could make its own contribution to the exhibition, since the exhibition’s appearance and content were changeable. It was possible to involve local designers in the installation and the exhibitions could vary with respect to content as well.

Per location a new topic could be added, for instance by developing a project specially for the location.

The exhibition Simply Droog, 10 years of avantgarde design from the Netherlands took place in the Museum of Arts and Design, New York, Grand Hornu (Belgium), Design Zentrum, Bremen (Germany), Gemeentemuseum Den Haag (NL), Haus Der Kunst, Munich (Germany), Mudac, Lausanne & Museum Bellerive in Zürich, Switzerland, Museo Oscar Niemeyer in Curitiba (Brazil).

Design for Download

date: April 13th –17th, 2011
location: Via Alserio 22, Milan, 20159, Italy
During the Salone del Mobile in Milan in 2011, Droog presented furniture and accessories designed for download by EventArchitectuur and Minale-Maeda, including CNC cut tables, cupboards, desks, side tables, shelves, couches and 3D printed electrical outlets, flowers and charms. Droog also presented digital design tools that allow ordinary computer users to easily make functional design decisions, automatically generating blueprints for local execution in various materials. The tools also enable communication between designer and customer, streamlining and lowering the cost of a custom design process. The presented products have been customized by Droog for its collection.
At this occasion Droog presented the outcome of its Design for download investigation, announcing the coming of the first platform for downloadable design, which will feature curated and open content, easy-to-use parametric design tools and a network of local low- and high-tech manufacturers. The launch of this platform, featuring various brands and institutions alongside Droog, will occur later this year. The platform will not only include products, but also architecture, home accessories, fashion, food, wearables, inventions and more.
“Taking design to the digital realm opens many possibilities. Not only does it have consequence on transport and storage efficiencies, it also calls for new design approaches, innovative digital design tools and online shopping experiences, and innovative business models for all actors along the distribution chain,” says co-founder and director of Droog, Renny Ramakers.“With the opening up of the design industry to consumers now empowered with easy-toaccess and low-cost design and production tools, the role of curation becomes ever more important.”
Design for download is an outcome of a project by Droog Design and Mediagilde. For this project we have collaborated with consultants Cathal McKee (CMK1), Catherine Jasserand (Ivir), Hans Lensvelt, Institute of Relevant Studies, Joris Laarman and Michiel Frackers. Digital design tools by Studio Ludens. The project has been initiated by Droog and was made possible by Agentschap NL.