Co-founded and directed by curator and author Renny Ramakers, design company Droog creates cutting edge products, projects and events around the world in collaboration with designers, clients and partners. Droog is situated in the heart of Amsterdam—at Hôtel Droog, the newly opened hospitality experience that has turned the hotel concept upside down. At Hôtel Droog you’ll find shops including the Droog store, a gallery and café and tearoom, and even the-one-and-only bedroom.
Since the early nineties Droog has been pioneering new directions for design. Infamous classics, like ‘A chest of drawers’ and ‘85 lamps’ redefined notions of luxury and design, and have impacted design internationally. Today, Droog continues to develop new concepts and scenarios, resulting in products, spaces, events and communication tools. Beauty and experience with minimal means, always with a twist. Not so much less is more, as less and more.