Droog is a conceptual design company.
Co-founded in 1993 and directed by curator and author Renny Ramakers. We have been pioneering new perspectives for design and design-thinking since the early nineties.
We initiate projects and collaborations that are born from a sense of urgency. We execute them in an innovative way, often with a twist and they are always engaging.
From re-designing the smallest detail such as the humble screw, to re-dreaming entire cities; the Droog mentality unpacks many aspects of the human condition. Essentially, the spirit of Droog is human-centered and people-driven - aiming to develop new tools, scenarios, and business models for the future of design and society at large.
Droog is also place to visit. Situated in the heart of Amsterdam, you can eat, drink, shop and think the Droog way. We are daily open from 9am to 7pm.
After opening hours, join us for our series of events. Lectures, discussions, interviews and parties. Join up here.
“Hôtel Droog brings all of our activities under one roof—from curation to product design, exhibitions and lectures—and invites people to plug in as they choose.” says director of Droog Renny Ramakers.