200 Numbered sugar cubes by Simon Heijdens / United Statements

We all know products that we choose without looking, for instance sugar lumps. Once they are numbered, the user is forced to make a choice. Does he go for his lucky number, his age, or doesn’t he care  at all? The uselessness of any choice becomes clear when the chocolate number melts away in the tea.


Signature vase by Frank Tjepkema
Stroke by Cecilie Frostad Egeberg
50 Differently priced bags by Simon Heijdens / United Statements
Spineless lamp by Frederik Roije
T-Shirts marked up in price by Simon Heijdens / United Statements
Your Choice – Who do you think you are? by NEXT Architects i.c.w. Guus Beumer & Christine van 't Hoenderdaal
Ready made bookshelf by NEXT Architects
Dare to UNLABEL by Claudia Linders
128 PANTONE mugs / Perfect cuppa cup by Onkar Singh Kular
Highchair by Maartje Steenkamp