T-Shirts marked up in price by Simon Heijdens / United Statements

If the price of a product is increased rather than reduced this can be a positive purchasing consideration if it is expressly indicated that there are reasons for it. One is willing to pay more it seems for a T-Shirt bearing the text: ‘Out of fashion’. A product normally regarded as inferior can thus be made more expensive and yet still be sold because it is explicitly mentioned on the product.