Stroke is an applicator meant for your ‘every day’ perfume where you can blend the scent according to your mood. The fragrance is enclosed in small containers, shooting up the tubes by capillary attraction and clinging to the ‘grass’. The […]

If the price of a product is increased rather than reduced this can be a positive purchasing consideration if it is expressly indicated that there are reasons for it. One is willing to pay more it seems for a T-Shirt […]

This project unravels unconscious positions and inconsequent motives that are hidden behind the apparent superficial choice for a brand or label. In the endless world of identity and image it provides the lost individual a definite advice.

Your Choice also points at branding. Claudia Linders asks visitors to remove the so cherished logo from their design clothing and replace it with an “Unlabeled” tag. She needs 1700 names in order to make a label dress out of […]