date: September 11th – 20th 2009 location: Governors Island, New York With over 25.000 visitors, Pioneers of Change, a festival of Dutch design, fashion and architecture on New York’s Governors Island as part of the NY400 celebrations, commemorating the 400th […]

In our presentation in Milan in 2009, Droog introduced ‘House of furniture parts’ by Studio Makkink & Bey, a development of the studio’s Stairhouse in our newly opened New York store. “It is a system that starts from the designer […]

In 2009, Droog introduced the “Droog Wearables” project, a curated collection that reimagined fashion as a medium for storytelling and conceptual exploration. Unveiled at Droog at Home in Amsterdam, the exhibition featured five mannequins painted by artist Franck Bragigand, each […]

Droog’s brief to Studio Makkink & Bey was to design an interior that breaks the norms of store design. We asked for an interior installation made of elements that can be purchased. The studio took the brief one step further […]

Say goodbye to the stitch; the new jeans is kept together by glue! Droog presented the Gluejeans by G+N designers as part of the public downtown programme of the Amsterdam International Fashion Week, January 24th – February 1st, 2009. The designer duo Gerrit […]

date: July 2007 The Droog pop-up store is a time-limited and unfixed-location shop concept. For this concept, visual communications bureau Thonik created a count-down system out of the original Droog logo; a clock designed for shopping hours only. Our first […]

date: 19 September 2008 until September 2009 location: Amsterdam Droog, the City of Amsterdam and Ymere present Redlight Design: a project that connects the work of seven young jewellery designers with the Amsterdam Redlight area. A full-commitment task since the […]