European Design Award for H么tel Droog

SILO wins another award! They received a Silver European Design Award for H么tel Droog in the category Brand Logo.

“SILO created a visual identity and signage system inspired by American motel signage. Bright light, color and specific forms characterize these signs along the highways. Within the identity, SILO recomposed these style elements and stripped them of all color into a contemporary, dry graphic interpretation, appropriate to the Droog brand.”


Guests #2 @ One and Only Bedroom in Paris

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Check out their photo dairy:
















Arrived at Hotel Droog at Merci, Paris













Tonight I’m actually gonna sleep in a concept store. Every girl’s dream!

 Hmm what to wear today? Waking up in an empty Merci at Hotel Droog. I think I’m going for this Isabel Marant outfit 馃槈













Bath with a view. I’m staying at Hotel Droog in Merci. Having the complete concept store for ourselves. #feelinglikeakidinacandystore


Images by

Guests #1 @ One and Only Bedroom in Paris

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Check out their photo dairy:

Our beautiful room.

It’s time to wake up. Breakfast is ready. Cup of tea served.

The picture says it all..!
Merci mERCI MERCI Merci MeRcI merci M-e-r-c-i Mercl

All in one carpet from Gafsa region (Tunisia) at H么tel Droog

Droog presents in partnership with United Nations Industrial Development Organization (UNIDO), SeeMe and Studio Droog the 鈥淎ll in one carpet 鈥 Gafsa region鈥. This special edition of carpets in various sizes and patterns was designed and executed in Tunisia by four artisans from Gafsa region, one of the most ancient but yet least developed region in the country, and a nesting place for the Jasmine revolution. The carpets will be exhibited at H么tel Droog in Amsterdam from May 16 鈥 June 30, 2013.

Studio Droog introduced one of their design concepts 鈥The All in One carpet鈥 as an open format for the four artisans involved. The format, served as an 鈥渙pen yet unifying umbrella鈥 combining local design and execution in diverse styles and techniques. Instead of imposing聽 externally designed patterns, Droog鈥檚 approach served as inspiration and guidance, leaving each artisan free to design and execute sections in his or her own style and technique.

The outcome is a family of nine carpets summing up to 20 m2 whose product development process created stronger ties amongst the artisans, reframing historical patterns and techniques in a contemporary context. The exhibition also features other carpets designed by the artisans after the workshop with Studio Droog.

The carpets act as a structure for cooperation revitalizing the region鈥檚 ancient glory. Traces of patterns used in the Gafsa carpets go back 15,000 years to the Capsian civilisation. Paul Klee saw in them the first expression of cubism and, during the centuries, they have been influencing many more artists such as Kandinsky and Macke.

The project is part of a multi-agency programme in Tunisia funded by the Spanish funds for achieving the Millennium Development Goals (MDG-F), and implemented by UNIDO with the aim of helping achieving full employment for Tunisian youth. The project intervenes along the entire regional value chain of the carpet production, through a series of interventions to ameliorate the soft and hard skills of the artisans while improving their livelihoods, increasing their productive capacity and granting access to new markets.

Fair Design has framed the partnership. Introduced by SeeMe, further explored by Studio Droog, and endorsed by UNIDO, Fair Design advocates for the development of design products that uses local skills and knowledge for promoting sustainable socio and economic growth.

Voulez-vous coucher avec Droog?

Droog is taking over the infamous Merci store in Paris for 14 days. Three lucky couples will be offered the chance to stay the night in the Merci Store on the 5th, 6th or 7th of June, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Guests can check in after hours and check-out the next morning at 9.00, just before the 鈥榟otel鈥 opens its doors to the public.

One of these lucky guests could be you. How? The only thing you have to do is tell us in 1 sentence 鈥榳hy you should be the lucky one or two鈥︹  to spend the night with us at 鈥楾he One and Only Bedroom鈥 rsvp: [email protected] before the 22nd of May, 2013.

The rooms are now fully booked!

During D’DAYS (designer’s days) editions 2013 Parisians can get an enticing glimpse of its Fairy tale garden, mini Fish restaurant and the One and Only bedroom, together with a magnificent view on the city of Amsterdam. The event will also feature a tattoo parlor and the chance to sleep right in the middle of the Merci store. H么tel Droog is based in Amsterdam, but the concept can pop up anywhere and will never appear the same.

Where: Merci @ 111 Boulevard Beaumarchais, 73003 Paris, France

When: June 4th – June 15th 2013

Back in Amsterdam…


We are back in Amsterdam. After a week in Milan, full of hectic moments, meetings and conversations, many congratulations and compliments, not to mention a lot of inspiration. There was no better place to celebrate our 20th birthday.

The photos of our installations, made by Thijs Wolzak are now ready. They give a good insight in the past, present and future of Droog. Respect for the existing has always been with us and it still is today. You could see this in the products we presented at our first show in Milan, in 1993, like the Rag chair by Tejo Remy. Two of these chairs stood in our reception this week. More recently, UP is an on-going initiative focused on redesigning dead stock to bring it back in circulation. We copied China with the project The New Original. Copying is a less obvious way of respecting the existing, while it is also a way of creating something new. The same mentality resulted in new high tech manifestations of the Rijksmuseum historical collection that we hacked. They are parts of the same story – design does not have to start from square one.

The pictures also show how a stylish presentation and cheerful interaction can go hand in hand. Next to the serene setting of the Rijksmuseum interpretations, our staff was preparing tattoos for the visitors. We brought together ideas, prototypes, ready-made products and a whole new collection. People were eager to buy the things we offered in our pop up store but at the same time they were engaged by the video’s on show. The message we wanted to evoke is that beauty and responsibility are no opposites. We respect the past, but we’re also interested in future projections. They are no contrasts but part of the same story, they are our DNA in which the twist always reappears, whether in the many hilarious moments in the Material Matters Media or in the aquarium with a miniature Chinese restaurant. We like bringing different worlds together, and turning things upside down. Design is a serious matter, but a serious matter can be entertaining as well.

For those who were not able to make it, I hope you enjoy the photos and videos.

Renny Ramakers

Masterpieces by Droog and the Rijksmuseum

Droog 20+ Rijksstudio

As part of the Droog 20+ up to a beautiful future presentation in Milan, Droog and the completely transformed Rijksmuseum launched an innovative tableware presentation. The designs are based on Rijksstudio, which consists of 125,000 digitized images of the rich collection of the museum.聽The products by Studio Droog and deJongeKalff are inspired by this digital museum collection. Colours, shapes and details from age-old works by Vermeer and D眉rer are transformed into contemporary products using materials such as rubber and titanium. The spectacular table piece is a unique item; a reinterpretation of the 16th-century version by German silversmith Wenzel Jamnitzer, richly decorated with 3D printed magnetic miniatures from the Rijksmuseum collection.

Photo credits: Thijs Wolzak, Ingmar Swalue
Designs by Studio Droog and deJongeKalff

More info click聽here


Our image of nature is na茂ve!

During the Free Zone series a selected number of fearless speakers stand up and share their most annoying irritation to those willing to listen and react. An informal evening fuelled by a mix of inspiration and frustration, laughter and tears on how just the smallest thing can make life so irritating and how irritation can lead to inspiration. Join artist, technologist and philosopher Koert van Mensvoort in a discussion on our naive view of nature.

Nature is perhaps the most successful product of our times. Despite the many initiatives to 鈥榮ave鈥 nature or to 鈥榬estore鈥 our balance with it, the basic question, “what is nature?” is rarely asked. Stroll in nature on a Sunday or watch it in HD on your flat screen 3D TV. We need to indulge in illusions, but is this the role of nature? If we continue to treat nature as a spectacle, certainly we will fail to properly deal with urgent issues such as global warming, massive deforestation or the loss of biodiversity. Unspoilt nature is almost impossible, especially in the Netherlands where every meter of land is artificially decorated, and where our chickens eat genetically modified soy that鈥檚 a little more like the original. At the same time, our technological environment is so complex, pervasive and autonomous, that it鈥檚 becoming a new kind of 鈥榥atural鈥 hazard.

Volume #35 Everything Under Control launch
The evening will coincide with the launch of聽Volume #35 Everything under Control.聽The issue聽features an interview with Koert van Mensvoort along with contributions from designers and scientists speculating on the confluence of biology and design.

When: April 3rd
Debate: 19.30 – 21.00
Free entrance

Our restaurant (caf茅&tearoom Roomservice) will be open between: 18.00 – 19.30
Bar open all evening

Low-tech Factory at H么tel Droog

What at first glance appears to be a rocking chair, turns out to be a knitting machine. And while you sit and rock on the chair, a knitted hat is created. As you do a little dance on a platform, an expandable carrying bag is made. Another spectacular machine makes popcorn鈥攁 single kernel at a time.

Low-Tech Factory is a project by ECAL/Ecole cantonale d’art de Lausanne, Switzerland. In a workshop led by Chris Kabel and Thomas Kral, students from Bachelor in Industrial Design and Master in Product Design created a series of simple but sophisticated machines that not only create an experience, but actually produce finished goods鈥攈ats, mirrors, bags, toys, lamps and popcorn.

With this project, the theme of auto-production is raised. Recently we have seen countless designers make their own machines. And while it often seems the machine becomes more important than the result, in this case, the design of the machine and its resulting product are in balance.

The exhibition presents six machines with videos. At the opening on March 21st, the designers will demonstrate the machines themselves. The question鈥攚hy are designers making so many machines鈥攕till remains. With this question, we will enter into a debate on March 21st with Alexis Georgacopoulos, director of ECAL, Chris Kabel, Joanna van der Zanden and Joris Laarman. The evening will be moderated by Tracy Metz.

Opening exhibition and debate

Why are so many young designers making machines these days?
Where: H么tel Droog
When: 21st of March
Start debate: 19.00
Opening exhibition: 20.00 – 22.00

Special Low-Tech Dinner
Where: caf茅 and tearoom (upstairs at H么tel Droog)
When: 27th of March
Time: 18.00 – 22.00
Price 3 course menu: 40euro (including a glass of cava – cocktail)
(limited capacity)

Exhibition from March 21st till April 21st

Credits:聽Low-Tech Factory – Rocking-Knit

Photographer: ECAL/Nicolas Genta