European Design Award for H么tel Droog

SILO wins another award! They received a Silver European Design Award for H么tel Droog in the category Brand Logo.

“SILO created a visual identity and signage system inspired by American motel signage. Bright light, color and specific forms characterize these signs along the highways. Within the identity, SILO recomposed these style elements and stripped them of all color into a contemporary, dry graphic interpretation, appropriate to the Droog brand.”


Guests #2 @ One and Only Bedroom in Paris

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Check out their photo dairy:
















Arrived at Hotel Droog at Merci, Paris













Tonight I’m actually gonna sleep in a concept store. Every girl’s dream!

 Hmm what to wear today? Waking up in an empty Merci at Hotel Droog. I think I’m going for this Isabel Marant outfit 馃槈













Bath with a view. I’m staying at Hotel Droog in Merci. Having the complete concept store for ourselves. #feelinglikeakidinacandystore


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Guests #1 @ One and Only Bedroom in Paris

Three lucky couples are offered the chance to stay the night @ the Only and Only bedroom in the Merci Store, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Check out their photo dairy:

Our beautiful room.

It’s time to wake up. Breakfast is ready. Cup of tea served.

The picture says it all..!
Merci mERCI MERCI Merci MeRcI merci M-e-r-c-i Mercl

All in one carpet from Gafsa region (Tunisia) at H么tel Droog

Droog presents in partnership with United Nations Industrial Development Organization (UNIDO), SeeMe and Studio Droog the 鈥淎ll in one carpet 鈥 Gafsa region鈥. This special edition of carpets in various sizes and patterns was designed and executed in Tunisia by four artisans from Gafsa region, one of the most ancient but yet least developed region in the country, and a nesting place for the Jasmine revolution. The carpets will be exhibited at H么tel Droog in Amsterdam from May 16 鈥 June 30, 2013.

Studio Droog introduced one of their design concepts 鈥The All in One carpet鈥 as an open format for the four artisans involved. The format, served as an 鈥渙pen yet unifying umbrella鈥 combining local design and execution in diverse styles and techniques. Instead of imposing聽 externally designed patterns, Droog鈥檚 approach served as inspiration and guidance, leaving each artisan free to design and execute sections in his or her own style and technique.

The outcome is a family of nine carpets summing up to 20 m2 whose product development process created stronger ties amongst the artisans, reframing historical patterns and techniques in a contemporary context. The exhibition also features other carpets designed by the artisans after the workshop with Studio Droog.

The carpets act as a structure for cooperation revitalizing the region鈥檚 ancient glory. Traces of patterns used in the Gafsa carpets go back 15,000 years to the Capsian civilisation. Paul Klee saw in them the first expression of cubism and, during the centuries, they have been influencing many more artists such as Kandinsky and Macke.

The project is part of a multi-agency programme in Tunisia funded by the Spanish funds for achieving the Millennium Development Goals (MDG-F), and implemented by UNIDO with the aim of helping achieving full employment for Tunisian youth. The project intervenes along the entire regional value chain of the carpet production, through a series of interventions to ameliorate the soft and hard skills of the artisans while improving their livelihoods, increasing their productive capacity and granting access to new markets.

Fair Design has framed the partnership. Introduced by SeeMe, further explored by Studio Droog, and endorsed by UNIDO, Fair Design advocates for the development of design products that uses local skills and knowledge for promoting sustainable socio and economic growth.

Voulez-vous coucher avec Droog?

Droog is taking over the infamous Merci store in Paris for 14 days. Three lucky couples will be offered the chance to stay the night in the Merci Store on the 5th, 6th or 7th of June, where they can sleep amongst iconic Droog products and live the H么tel Droog experience. Guests can check in after hours and check-out the next morning at 9.00, just before the 鈥榟otel鈥 opens its doors to the public.

One of these lucky guests could be you. How? The only thing you have to do is tell us in 1 sentence 鈥榳hy you should be the lucky one or two鈥︹  to spend the night with us at 鈥楾he One and Only Bedroom鈥 rsvp: [email protected] before the 22nd of May, 2013.

The rooms are now fully booked!

During D’DAYS (designer’s days) editions 2013 Parisians can get an enticing glimpse of its Fairy tale garden, mini Fish restaurant and the One and Only bedroom, together with a magnificent view on the city of Amsterdam. The event will also feature a tattoo parlor and the chance to sleep right in the middle of the Merci store. H么tel Droog is based in Amsterdam, but the concept can pop up anywhere and will never appear the same.

Where: Merci @ 111 Boulevard Beaumarchais, 73003 Paris, France

When: June 4th – June 15th 2013

Our image of nature is na茂ve!

During the Free Zone series a selected number of fearless speakers stand up and share their most annoying irritation to those willing to listen and react. An informal evening fuelled by a mix of inspiration and frustration, laughter and tears on how just the smallest thing can make life so irritating and how irritation can lead to inspiration. Join artist, technologist and philosopher Koert van Mensvoort in a discussion on our naive view of nature.

Nature is perhaps the most successful product of our times. Despite the many initiatives to 鈥榮ave鈥 nature or to 鈥榬estore鈥 our balance with it, the basic question, “what is nature?” is rarely asked. Stroll in nature on a Sunday or watch it in HD on your flat screen 3D TV. We need to indulge in illusions, but is this the role of nature? If we continue to treat nature as a spectacle, certainly we will fail to properly deal with urgent issues such as global warming, massive deforestation or the loss of biodiversity. Unspoilt nature is almost impossible, especially in the Netherlands where every meter of land is artificially decorated, and where our chickens eat genetically modified soy that鈥檚 a little more like the original. At the same time, our technological environment is so complex, pervasive and autonomous, that it鈥檚 becoming a new kind of 鈥榥atural鈥 hazard.

Volume #35 Everything Under Control launch
The evening will coincide with the launch of聽Volume #35 Everything under Control.聽The issue聽features an interview with Koert van Mensvoort along with contributions from designers and scientists speculating on the confluence of biology and design.

When: April 3rd
Debate: 19.30 – 21.00
Free entrance

Our restaurant (caf茅&tearoom Roomservice) will be open between: 18.00 – 19.30
Bar open all evening

Low-tech Factory at H么tel Droog

What at first glance appears to be a rocking chair, turns out to be a knitting machine. And while you sit and rock on the chair, a knitted hat is created. As you do a little dance on a platform, an expandable carrying bag is made. Another spectacular machine makes popcorn鈥攁 single kernel at a time.

Low-Tech Factory is a project by ECAL/Ecole cantonale d’art de Lausanne, Switzerland. In a workshop led by Chris Kabel and Thomas Kral, students from Bachelor in Industrial Design and Master in Product Design created a series of simple but sophisticated machines that not only create an experience, but actually produce finished goods鈥攈ats, mirrors, bags, toys, lamps and popcorn.

With this project, the theme of auto-production is raised. Recently we have seen countless designers make their own machines. And while it often seems the machine becomes more important than the result, in this case, the design of the machine and its resulting product are in balance.

The exhibition presents six machines with videos. At the opening on March 21st, the designers will demonstrate the machines themselves. The question鈥攚hy are designers making so many machines鈥攕till remains. With this question, we will enter into a debate on March 21st with Alexis Georgacopoulos, director of ECAL, Chris Kabel, Joanna van der Zanden and Joris Laarman. The evening will be moderated by Tracy Metz.

Opening exhibition and debate

Why are so many young designers making machines these days?
Where: H么tel Droog
When: 21st of March
Start debate: 19.00
Opening exhibition: 20.00 – 22.00

Special Low-Tech Dinner
Where: caf茅 and tearoom (upstairs at H么tel Droog)
When: 27th of March
Time: 18.00 – 22.00
Price 3 course menu: 40euro (including a glass of cava – cocktail)
(limited capacity)

Exhibition from March 21st till April 21st

Credits:聽Low-Tech Factory – Rocking-Knit

Photographer: ECAL/Nicolas Genta

NEW product: For everything there is a season

Droog releases For everything there is a season 鈥 a set of 12 tea towels by graphic designer Annelys de Vet. For everything there is a season is a series of traditional Dutch chequered tea towels, one for each month, like a calendar. The months of the year are marked with words illustrating cultural, historical or botanical characteristics of the twelve months in the Netherlands. Dutch narratives are woven between past and future…

(The design graphics are based on the 鈥楰alender Puttershoek鈥 by Annelys de Vet, 2011. Courtesy SKOR and Gemeente Binnenmaas.)

Q&A with Annelys de Vet

Q: What is the idea behind this design?
Each month reflects upon cultural, historical or botanical characteristics in the Netherlands, marking the seasons of our collective narratives. On the towel of February for instance, a month in which many floods have taken place, several architectural water management devices are described. April displays its weather circumstances in a rich and poetic vocabulary. The countries in July are surprisingly the current top 20 immigration states, and the increasing amount of summer festivals taking place at sultry summer nights can be enjoyed in August. October reads the process of sugar making, which has become a slowly disappearing industry; and December memorises the international mixture of 鈥榮peculaas鈥 spices. In this way the set as a whole reflects upon shifting identities in the Netherlands, highlighting their brightly coloured roots and avoiding stubborn clich茅鈥檚. In that way this set of towels can be seen as a tool for the household to rewrite our histories.

Q: How does this design relates to your other work?
At the design-department of the Sandberg Instituut 鈥 of which I am the head 鈥 we question how design can be a 鈥榬adar鈥 for social change. We see designers as critical agents of processes,  who govern communication, reflection, understanding, debate, collaboration and cross-fertilization. As responsible professionals and dedicated enthusiasts, they can visualize new vistas and communicate through designed languages to engage with social issues. It is in this perspective that I also see my own practice. The set of towels, as well as the 鈥楳y cup of thoughts 鈥 coffee cups鈥 for Droog and the growing series of Subjective Atlasses all reflect upon how cultural identities are constructed and deconstructed, and what it implies for our collective morals.

For everything there is a season is now available at our Droog store in Amsterdam and online at (worldwide shipping). There are 12 different designs available for a price of 16,50 Euro each.  Coming soon to retailers worldwide.

Caring to help
Water management devices
Turbulent weather conditions
Breeding birds
Reed culture
Top immigration countries
Summer festivals
Apple and potato harvest
Sugar beet campaign
Returning markets
Multicultural speculaas spices

Apples infected with knowledges at H么tel Droog

At a time when the world is striving for new medicines, alternative fules and facing a shortage of food, the vast field of genetic research cannot be ignored. Synthetic biology promises to, quite literally, change the world. But people get their back up when it comes to science messing with nature, especially if the bit of nature ends up in their bodies or on their dinner table.

During a debate on the 20th of November issues will be questioned such as: Where do people鈥檚 perceptions of genetic engineering come from and by what means does the public derive consensus? Are different areas of genetics perceived differently and why are they perceived this way? What is the role of the press, the scientists, and do artists and designers have any role at all?

The discussion will be moderated by Farid Tabarki with guests Charlotte Jarvis (UK artist Blighted by Kenning), Bert Lotz (Head of Applied Ecology, at Wageningen University), Reinout Raijmakers (Managing Director of the Bijvoet Center for Biomolecular Research at the Chemistry Department of Utrecht University), Prof. dr. Gert-Jan B. van Ommen (head of the Department of Human Genetics of Leiden University Medical Center) and journalist Jop de Vrieze

H么tel Droog
[email protected]
FREE ENTRANCE (Limited capacity of 50 people)

The debate is connected with the exhibition, Blighted by Kenning: apples infected with knowledge by Charlotte Jarvis and the Netherlands Proteomics Centre presented at H么tel Droog from November 15th 鈥 December 6th.

For a documentary on the project please click here