Droog at Manifesta12

Botanical compositions and perfumes took over Palermo city centre, in the area of Fontana Pretoria.
During June 14 – 16, the opening days of Manifesta12, designers Frank Bruggeman and Alessandro Gualtieri | The Nose were commissioned by Droog to create perforative installations.
Knowingly or unknowingly, directly or indirectly the public became carriers of the local flora and spread them, possibly around the globe.

The Florilegium seeks to record collections of plants from within a particular place. Designer Frank Bruggeman and perfumer Alessandro Gualtieri | The Nose were cataloguing the flora of Palermo and tracing back the Greek, Roman, African and Arabic origins. The Bottle Tree and The Dragon Blood Tree are examples of trees that are to be found nowhere else in Europe.
In their collaboration, on the occasion of Manifesta12, they took different approaches but the idea of pollination is cen- tral in both their performative installations.

Frank Bruggeman, a designer with a special interest in nature, explored the flora in and around Palermo and collected several seeds, flowers, plants and roots. These cuts were be the material used for large and small botanical compositions. These were  distributed in public space during the opening days of Manifesta12 and could be worn or used as corsage or small bouquet. The wearer of the corsage contribute in that way to the further pollination of the nature of the island. 
Click here to view the website of Florilegium via Frank


Alessandro Gualtieri, a perfume creator based in Amsterdam, has created scents that centred around attraction and rejection.
In order to reproduce and diffuse their own species, plants use scent and flowers to attract pollinators. The scent of pollen is the most ancient floral aroma and beatles the oldest pollinators. Beatles are attracted to both the pollen as well as the smells of rotting and excrement.
The perfumes created by Gualtieri was distributed in different ways around the city of Palermo during the opening days of Manifesta12. The smells were in conversation with one another and with the public who encountered them directly or indirectly and carried out these scents further around the city.
The main performance took place at the Fontana Pretoria, where the scent of the Zagara, the citrus flowers, was distributed through the heart of Palermo.

Do Scratch auction

(12 December 2004) Guus Bakker, director of the Beurs van Berlage Foundation, auctioned ten Do scratch lamps (designed by Martí Guixé), which have been adapted by ten Dutch comic artists. The proceeds go towards acquiring a lathe for the Monte Azul manufacturing firm set up in a slum area in Sao Paolo, Brazil.

The drawings have been made by Joep Bertrams, Luuk Bode, Stang Gubbels, Erik Kriek, Reid, Geleijnse & Van Tol (Fokke & Sukke), Peter van Straaten, Urbain Servranckx (Urbanus), Stefan Verwey, Joost Swarte and Henk Visch. Together the lamps made more than 7.000 euros.

Front Dinner Performance

Over thirty people attended the Front dinner performance on September 26th. Front played with the idea of speed dating and it turned out to be a most lively evening: ‘Front’s work was inspiring – and I met some wonderful people. I ended up sitting between a lawyer who works for the United Nations and a trapeze artist who I’m going to go horse riding with!’(Melanie Carlson).

Lunch with Flemish Masters

As a festive closing of the SL Delights exhibition, the designers together with caterer Kaptein Roodstop created an artistic lunch. The setting was enchanting with small picnic tables under shady laces and guests in special designed aprons.

The main course was a large modern painting made of different salads and dips framed by little breads. The guests could use their palette and tools to ‘paint the appetite’!

Symposium: Meeting of Minds

Meeting of Minds is a true crossover symposium presenting discoveries, work and practices. Meet, listen and talk with designers and design critics and experts in solar energy, leather, chemistry and polymers.

The symposium highlights The Reality Tank project, a two years program initiated by Droog Foundation and funded by The Creative Industries Fund NL. In this program designers have been connected to the daily reality of science, research and industry. Together they have been investigating how to create value from using speculative design as an instrument of change, for example exploring how solar panels could be more than just efficient tools and how leather could become malleable. A reality check on speculative design!

The symposium goes beyond a presentation of projects and asks central questions on how we develop ideas and innovations. Is it through intuition or serendipity? Is it through a process of trial and error? What is the role of chance? Can design really offer different perspectives? In what way and at what point does speculative design become reality?

We invite you to engage in the ongoing exploration on the value of speculative design!

13:00 Registration Moderator: Puck van Dijk
13:30 Start program,
13:30 Welcome by Renny Ramakers (Droog)
13:40 Introduction Reality Tanks by Marieke Rietbergen (Design Innovation Group)

13:55: Self Unself by Thomas Widdershoven (Design Academy Eindhoven/Thonik)
How does speculative design at the Design Academy Eindhoven relate to reality?

14:20 Natural Modification by designer Anne Vaandrager and Kleodimos Sachperoglou ,Thomas Gøgsig (ECCO Leather)
When is a creative process finished?

14:50 Botanica by designer Simone Farresin (Studio Formafantasma) and Martin van Dord (Dutch Polymer Institute)
What are the roles of participants within a creative process?

15:20 Break

15:40 Future Skins, New Identities by designer Paulien Routs and Ewa Delezuch-Ntambala (Thewa Innovation)
How can the constrains of reality shift the speculative design?

16:10 More is More by designer Jeroen Verhoeven (Studio DeMakersVan) and Wim
(TKI Solar Energy)

How can designers and scientists inspire each other?

16:40 Break

17:00 Panel discussion:
Tracy Metz (Journalist and author, NRC Handelsblad, De Groene)
Paul Boeding (Biobased Economy, Ministry of Economic Affairs)
Martijn van der Mark (Creative Industries Fund NL)
Jeroen Junte (Journalist, de Volkskrant, Architectuur NL, FRAME, Elle Deco)
Angele Reinders (Sustainable Energy Expert at University of Twente)
Jeroen van Erp (Fabrique, Topteam Creatieve Industrie)

17:30 End of the symposium at Frascati

18:00 You are invited to visit the Reality Tank exhibition: “A reality check for speculation” at Droog Gallery, Staalstraat 7a/7b, Amsterdam. Drinks will be served until 19:00.

19:00 Dinner at Roomservice,€27,50 upstairs at Hôtel Droog (1st Floor) Staalstraat 7B, 1011 JJ Amsterdam.

Droog 20+ up to a Beautiful Future

Droog celebrates its 20th birthday with a look to the present and future. During the Salone del Mobile 2013, you’ll encounter an abundance of new works, new initiatives and new collaborations. In the LOUNGE are new products of the Droog collection designed by the recently launched Studio Droog and invited designers. In the DINING ROOM you’ll find table top interpretations of the Rijksstudio digital collection by Studio Droog and deJongeKalff. The COPY ROOM celebrates copying China with a new collection. UPSTAIRS is an economic model based on redesigning dead stock. Look out for SCREENINGS featuring new urban luxuries, news on material scarcity, a society without borders, and a beautiful future for nomads of the cloud. For those who regret we are not looking at the past, we’ve also slipped in 20 items, each from a year in the history of Droog. Hospitality courtesy of HÔTEL DROOG, the all new experience in the heart of Amsterdam that has turned the hotel concept upside down. Don’t forget to book a stay at the Amsterdam one-and-only bedroom at the RECEPTION.
Video: Droog director Renny Ramakers talks about two complex projects – a tableware series commissioned by the Rijksmuseum and The New Original furniture and object collection, freely inspired by the Chinese world.
See what light can do.
Philips Lighting presents ‘personal wireless lighting’: light that expresses your mood. Now you can change your lights to any colour or shade, just with your iPhone. Together with our iF Award winning, sustainable light fitting “Drop”, the colours create an immersive light experience. www.lighting.philips.com
During the Salone del Mobile 2013

The UP conference

Visit up.droog.com for more info.
UP, a new economic model for upping the value of dead stock through design was launched by Droog at the UP conference on November 3rd, 2011. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.
November 3rd, 2011
Machinegebouw-Westergasfabriek, Amsterdam
At the UP conference, designers, manufacturers, industry experts and sustainability pioneers discussed the possibilities (and impossibilities) of redesigning unsold goods to bring them back into circulation. Speakers included Maurits Groen of Maurits Groen Milieu & Communicatie, Jean-Pierre Bienfait, CEO Makro Nederland, Jan Jongert of 2012Architecten and Renny Ramakers, co-founder and director of Droog. The conference was conclude with a panel discussion moderated by journalist, author and strategic advisor Mark Blaisse (Pilgrims Consultants).
Questions that were raised include: to what extent are companies willing to acknowledge that a product is not sellable, what are the intellectual property right issues associated with redesign of existing products, what are the financial implications of the model, how will redesigned products be perceived by the market and should the redesigned products be branded as UP or should they return anonymously into the production process.
UP is an outcome of “New is the New New,” a government-funded investigation into the value of dead stock, initiated by Droog Design Foundation. It is the latest undertaking in Droog’s commitment to unwanted material, which began in the Nineties. Resourcefulness relevant to our times, UP represents a commitment to re-appropriating industry leftovers in order to bring them back into circulation.
UP is in collaboration with 2012Architecten, Isabel Berglund, Mark Blaisse (Pilgrims Consultants), Call for Action, CMK1, Committee, Jenske Dijkhuis, Makro Nederland, Mediq Suomi (Finland), Rotor, Royal Leerdam/Libbey Europe, Sebastian Straatsma, Studio Droog, Van Gansewinkel Groep, Annelys de Vet, Vlisco, Wegter Grootverbruik BV.
The project has been made possible by Agentschap NL.
url: www.up.droog.com

Woolfiller station

Come by Droog Amsterdam to try out Woolfiller by Heleen Klopper. Woolfiller allows you to creatively repair holes and hide stains in woollen jumpers, cardigans, jackets and carpets. It is simple, sustainable and satisfying.

This event will introduce new colours specially created for Droog. Come participate with us!

Saturday, November 27th – Sunday, December 24th , 2010
11:00 – 18:00 (12:00 – 17:00 on Sundays)

Salon/1 at Droog Amsterdam

Salon/1 invites you to participate in a new reflection on fashion & culture, where enlightenment starts at the beginning of the creative process. The event presents fashion, designers and artists at various locations in Amsterdam, including Droog Amsterdam.

Droog  Staalstraat 7b
– Mirror Mirror by Corne Gabriels

Droog  Groenburgwal 44
– Shashin Bookstore – Yannick Bouillis
– Studio Job
– Fantastic Man/Gentlewoman & BUTT
– MaisonDahlBonnema
– Painted Series

The event is by invitation or registration only. Register before July 13th at www.salon1.nl.

Droog & Atelier Bow-Wow

Droog Amsterdam presents the plans for Droog Townhouse and a new hotel by Tokyo-based Atelier Bow-Wow. The exhibition opens June 24th and goes until July 18th.
Opening event + cocktail
With presentation by Yoshiharu Tsukamoto and Renny Ramakers Thursday, June 24th
17:00 – 20:00
Droog Amsterdam
Droog Townhouse
Commissioned by Amsterdam housing association Ymere, Townhouse is Droog’s first house. The interior is furnished with Droog products, such as the classic 1991 Ragchair and Milk bottle lamp by Tejo Remy, the Heat wave radiator by Joris Laarman and the Tile kitchen by Arnout Visser, Erik Jan Kwakkel, and Peter van der Jagt. Imagined for a single, a contemporary family or as a VIP guesthouse, the one-of-a-kind layout is a continuous flow of spaces, each with its own functionality merging with circulation space. Private rooms such as the master and optional guest bed, the bath, the balcony and a sound-proof refuse are separated by shared space, creating a unique combination of contact and independence, spaciousness and intimacy.
“In townhouse typology that is narrow and vertical, it is unavoidable for the staircase to dictate a layout that is clearly divided into floors and rooms. We break this by proposing a house without a staircase—instead the whole house becomes inhabitable steps. Each step performs as the place for Droog furniture and living.” – Atelier Bow-Wow
Around the corner from Droog Amsterdam will soon be a new 10-room member-only hotel, concept restaurant and exhibition space. Leaving the canal-facing front façade intact, Atelier Bow-Wow created an intricate inner courtyard façade inspired by Amsterdam’s historic architecture. The hotel restaurant will host new concept dinners by invited designers and chefs, improvising with local market left-overs and practicing the act of eating slowly yet attentively. The street level will host exhibitions.
“Both projects had a similar starting point, in that they were both renovation projects, and that the street façades needed to be kept. However, Droog took each project in a completely different direction.” – Atelier Bow-Wow
About Atelier Bow-Wow
Atelier Bow-Wow is a Tokyo-based firm founded by Yoshiharu Tsukamoto and Momoyo Kaijima in 1992. The pair’s interest lies in diverse fields ranging from architectural design to urban research and the creation of public artworks. While on one hand the practice has designed over 20 detached houses, public museums and commercial buildings mainly in Tokyo, in recent years it has increased its projects abroad to France, Denmark and the USA. In 2009 the practice’s first solo exhibition outside Japan, ‘Atelier Bow-Wow / Small Case Study House’ was held at the REDCAT Gallery in Los Angeles. In 2010 Atelier Bow-Wow will exhibit its works in the Japanese pavilion of the Venice Biennale and in April a monograph will be published by Rizzoli.

Droog Distributors Debate at Object Rotterdam

The distributors of Droog in Athens, Dubai, Tokyo and Shanghai shared experiences in the debate ‘Pioneering new markets with Droog’ on the 3rd of February 2009. Subject of the debate was the international market in relation to design, the Netherlands in general, and to Droog specifically. The debate was organised by Premsela, the Dutch platform for design and fashion, as part of the design fair Object Rotterdam.
The debate’s moderator, Marco Bevolo (publicist and former director of Philips Design) asked the distributors for their idea of Droog. Kou Hattori of droog Tokyo: ‘If I tell my clients to use their imagination to give meaning to the products, they get confused.’ Lyndon Neri (Shanghai): ‘I want to create consciousness with the Droog products. Objects that make people angry, happy, fearfull or curious have reached their goal.

Droog Event 2: Urban Play

date: 20 September – 2 November 2008 location: Various locations in Amsterdam Urban Play is an international project by Droog and curated by Scott Burnham. It believes that street-level inventiveness, energy and innovation is the future of creativity in the city. It aims to be a catalyst to inspire creativity in the public domain. Carolien Gehrels, Alderman of the City of Amsterdam, officially opened Droog Event 2: Urban Play on Saturday 20 September. After the opening, visitors could see the exhibition and follow the interactive route designed by some of the most notorious urban interventionists.
The exhibition holds works by amongst others CutUp Collective (UK), Mark Jenkins (US), Windowzoo (CH), Truthtag (PL), Arno Piroud (FR), Rebar (US), Office for Subversive Architecture (UK&DE&AT) and the Graffiti Research Lab (US). Along the interactive route you’ll find works by amongst others Sagmeister Inc. (US), Martí Guixé (ES), Gunjan Gupta (IN), Kwangho Lee (KR), Nothing Design Group (KR) and NL Architects (NL).

Play with food

New media artist Osman Khan goes beyond still life tradition with his interactive installation ‘Play with food’. Food is made tangible and movements will be visible on the table. The unique work could be experienced for the first time in the Netherlands.

Play with food revisits objects, hand gestures and movements at the table like moving food and drinks. Osman Khan films, programs and projects the dining; objects transform into long shadows and table gestures cause colour streams. This interactive registration changes the visitor’s relation to the table and makes a beautiful colourful spectacle.

Food performance
“Despite their mother’s best teachings, visitors prefer to play with the food, treating the table and food elements as a dynamic still life, mixing colours and forms and altogether forgetting about eating.”

Visitors are invited to join the lunch of ‘Play with food’ and create their own dynamic still life by blending colours and forms. The tables will be set for lunch with drinks, bread and assorted fruits and vegetables. By eating the food, visitors literally and metaphorically consume the performance. The table eventually returns to its original, blank state.

Droog Dinner Delight 2006

Droog Dinner Delight 2006 was an exclusive Christmas dinner, organised by Droog in collaboration with food-designer Marije Vogelzang. The food performance triggered all senses under the theme of ‘Everyone is one’, which was to be found in the food as well as the ambiance.
The guests were sitting around the table, being connected by a giant dough layer. The image of an abstract, eatable moon landscape suits the situation quite well. This may sound like a strange dinner, but it got even stranger…
A kind of intimate lightshow accompanied the dinner. Every guest had a lamp next to him or her, which was not just for heating the dough. At a certain moment the lights were pointed into a new direction, telling people to change seats. A nice excuse to have a shameless chat with all of the guests!
All elements for a perfect Christmas Dinner Delight with delicious food, nice company and a cosy ambiance. You should have been there!

Droog Dinner Delight 2005

The fully booked Droog Dinner Delight designed by Marije Vogelzang revolved around the theme of ‘Sharing’.
For example, for starters the guests received melon or ham which was served on a unique plate made of two halves.
Some guests received only ham and some only melon. This encouraged people to share one of their half plates, with the people around them.
Overall it was an entertaining night of sharing, customising, eating, laughing and a great setting before Christmas Day!

Droog T-shirt competition

date: 29 September 2005
location: Droog at home
Droog usually approaches a specific designer for an assignment, but with the Droog T-shirt competition we wanted to give every designer a chance. Anyone could send in a concept for a short-sleeve T-shirt made of cotton. The winners of this competition were Sarah Dorkenwald & Ruth Spitzer with their T-shirt ‘The tallest man’.
We were delighted with the large number of entries; no less than 354 contributions were sent in from over fourty countries.
The most elaborated ideas Droog received were: showing body organs; using existing Droog products; personalisation (e.g. embroidery, drawing on the T-shirt, dot-to-dot); fold-lines and cut-lines; communicating the size of the T-shirt; using ties; highlighting or celebrating stains, and; disguising armpit sweat. We thank all designers who took part in the competition and we very much appreciate everyone’s efforts.
The jury of the Droog T-shirt competition, composed of Droog directors Renny Ramakers and Gijs Bakker, and sales manager Mariëlle Janmaat, selected the following ten best T-shirts: