Subtle experiences of products, projects and exhibitions by Droog Design digitally preserved over the last 30 years.

2003

Your Choice

Droog’s 11th Milan presentation: part 1 Your Choice commented on choosing something consciously or unconsciously from the host of possibilities presented to us in daily life. How many choices does a person want and how many can he cope with? […]

09.04.2003

Play-back

Droog’s 11th Milan presentation: part 2 Play-back integrated modern technology in our familiar surroundings. Design masterpieces from the past were brought to the height of modern technology. For instance, a Braun record player designed by Dieter Rams in 1962, was […]

09.04.2003

Ronan & Erwan Bouroullec

Droog & Co. presented a selection of products from the French brothers Erwan and Ronan Bouroullec. This was the first time that an overview of their work was shown in The Netherlands. Ronan en Erwan Bouroullec try to bring ‘feeling’ […]

20.02.200312.06.2020

Droog / Bless

Jean Pierre Blanc, curator of events in the Villa Noailles in Hyères, France, asked Droog to do a project with Bless, a fashion company established by Desiree Heiss and Inez Kaag. It resides both in Paris and Berlin. Droog and […]

05.02.2003

The Placebo project

The English designers Anthony Dunne & Fiona Raby try to design the invisible. They think about things like radiation and radio waves as if they were materials. For the Placebo Project they did research on people’s reactions towards electromagnetic fields […]

14.01.2003

2002

House and Home for Abitare il Tempo

date: 2002 Abitare il Tempo in Verona, Italy featured a special exhibition on living in the 21st Century. Massimo Morozzi, Ettore Sotsass, Denis Santachiara, Alessandro Mendini, Droog and two other parties were all allocated two hundred square metres to show […]

02.06.2002

Conran Foundation Collection 2002 – Gijs and Renny go shopping

Every year Terrence Conran, the director of The Design Museum in London, allows a famous designer to shop for £30.000 worth of products of his or her choice that consequently are turned into an exhibition and added to the collection […]

06.05.2002

Hotel Droog on Via Mercato

date: 10 – 14 April 2002 location: Albergo Commercio, Via delle Erbe (Hotel Droog*) Hotel Droog was a temporary conceptual design project by the Dutch design collective Droog, presented in April 2002 in a modest one-star hotel on Via Mercato, […]

18.04.200212.01.2026

2001

Videorom for El Mundo Neuvo Valencia Biennial

Valencia’s (Spain) first biennial for fine arts in 2001 commissions droog to propose a way to present video art in the streets. During the 123 days of the Biennia, videos of 123 international artists are shown in the ‘Videorom’ that […]

02.08.2001

Villa Droog

Invited by Jean Pierre Blanc of Villa Noailles in Hyères, Renny Ramakers decided on her first visit not to use the exhibition space in the basement but to actually furnish the beautiful 1920’s villa by architect Mallet-Stevens. With a broad […]

13.07.2001

Me Myself & You

Droog’s 9th Milan exhibition: part 1 Human interaction was the basic theme of the project Me, Myself and You. It dealt with the way in which designed objects influence social behaviour, the perception of personal identity and the experience of […]

03.04.2001

Dry Kitchen Project by Droog

Presented at the Milan Salone del Mobile in 2001, Dry Kitchen explored new ideas for designing kitchens and bathrooms. Instead of seeing these spaces as fixed and purely functional, the project proposed flexible, sustainable solutions that encouraged people to think […]

01.01.200129.05.2026

2000

Do Create by Droog Design x KesselsKramer

Launched in 2000, Do Create was a collaborative project by Droog Design and KesselsKramer that placed participation at the centre of design. Instead of presenting products as finished and untouchable, the project invited users to change them, complete them, or […]

02.08.200023.07.2026

Soft Bathroom

Droog exhibits Soft bathroom, one of seven theme bathrooms at Waterlines. ‘Soft’ has to be interpreted broadly. Not only soft in terms of material, but also in terms of character. A bathroom conventionally is the hardest and most impersonal space […]

11.05.2000

Do Create in Milan

Droog’s 8th Milan exhibition A brand can be strong, so strong that publicity firm KesselsKramer decided to create an entirely empty brand. They called it ‘do’. Within the Do Create project consumers were invited to interact and play, and thereby […]

11.04.200006.05.2026

1998

The Inevitable Ornament

Droog’s 6th Milan exhibition Droog had always been associated with simplicity, yet it likes to change perspective: Droog set up a project called ‘The Inevitable Ornament’, to express that its basic approach could well coincide with decoration. In Droog’s case, […]

12.04.1998